The Evolution of the Marketing Skillset

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25 - 27 NOV  ·  EUROPE  ·  VIRTUAL

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Learn how to supercharge your social media presence

Discover how to create moments that matter through harnessing digital experiences

Delve into ways to build a resilient brand strategy

Strategize on driving visibility into marketing effectiveness

Explore the future of your budget: bleak or bright?

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Speakers Include

Trevor Gordon

Stefan Venken

Mark Adams

Global Director, Omnichannel Retail

CMO

SVP and Head of Innovation

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Event Agenda

Morning one

Opening Keynote

Interactive Panels

Roundtables

Keynote

Authentic Engagement with the Zeitgeist

What are the key things to consider when attempting to provide authentic engagement in such unprecedented times?

Panel 1: The CMO: No Longer Just the Bullhorn for the Brand

How are you aligning marketing plans to business strategy to drive business growth?

Panel 2: Measuring the Magic: Refocusing on the Effectiveness of Creativity

How do you most effectively monetize the creative? 

Track 1: Inspiring Trust: Building a Resilient Brand Strategy

How did the global pandemic necessitate changes to your brand strategy? 

Track 2: Creating Moments that Matter: Harnessing Digital Experiences

The necessity of buying online has made consumers significantly more open to digital offerings and experiences – a shift that marketing executives believe will persist even after the pandemic recedes.

What Makes a True Partner?

Morning two

Keynote

Less is More: Micro Influencers Pack a Major Punch

How does micro-influencer marketing offer a more creative and cost-effective way of getting a brand in front of a targeted audience?

Interactive Panels

Panel 1: Risk vs. Reward: Engaging with Controversy

How can you harness the power of controversy without doing damage to your brand’s image?

Panel 2: How to Supercharge your Social Media Presence

How can brands most effectively supercharge their social media activity and content to engage consumers when and how they prefer to interact?

Roundtables

Track 1: Inspiring Trust: Building a Resilient Brand Strategy

Track 2: Creating Moments that Matter: Harnessing Digital Experiences

Track 3: Data & Analytics: Driving Visibility into Marketing Effectiveness

Keynote

Solution Provides Case Study - A Challenge Addressed

Morning three

Keynote

Technology Enabling the Future - Solution Provider Vision

Interactive Panels

Panel 1: Data Overload: Hearing the Voice of your Customer

How do you get your data into a form that is actually usable?

Panel 2: The Future of your Budget: Bleak or Bright?

Should marketing spend be increased or decreased during times of disruption?

Roundtables

Track 1: Inspiring Trust: Building a Resilient Brand Strategy

Track 2: Creating Moments that Matter: Harnessing Digital Experience

Track 3: Data & Analytics: Driving Visibility into Marketing Effectiveness

Closing Keynote

Automating & Augmenting: The Evolution of the Marketing Skillset

As the value of personalization and automation involving AI becomes clearer, do you need to seek a different skillset when recruiting your marketing teams?

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Event Highlights

Audience Interaction

Live Polling

Interactive Quizzes

Audience Q&A

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CMO Digital Summit

Take part in multi-dimensional keynotes, live Q&As and interactive sessions that focus on tackling pressing industry challenges & opportunities with likeminded marketing experts.

Attendees

Senior Executives

9

Industry Insights

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Track 3: Data & Analytics: Driving Visibility into Marketing Effectiveness

What are the main challenges you face in embracing a data-driven marketing approach?

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