The Evolution of the Marketing Skillset
25 - 27 NOV · EUROPE · VIRTUAL
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Learn how to supercharge your social media presence
Discover how to create moments that matter through harnessing digital experiences
Delve into ways to build a resilient brand strategy
Strategize on driving visibility into marketing effectiveness
Explore the future of your budget: bleak or bright?
Reserve your seat today
Speakers Include
Trevor Gordon
Stefan Venken
Mark Adams
Global Director, Omnichannel Retail
CMO
SVP and Head of Innovation
Event Agenda
Morning one
Opening Keynote
Interactive Panels
Roundtables
Keynote
Authentic Engagement with the Zeitgeist
What are the key things to consider when attempting to provide authentic engagement in such unprecedented times?
Panel 1: The CMO: No Longer Just the Bullhorn for the Brand
How are you aligning marketing plans to business strategy to drive business growth?
Panel 2: Measuring the Magic: Refocusing on the Effectiveness of Creativity
How do you most effectively monetize the creative?
Track 1: Inspiring Trust: Building a Resilient Brand Strategy
How did the global pandemic necessitate changes to your brand strategy?
Track 2: Creating Moments that Matter: Harnessing Digital Experiences
The necessity of buying online has made consumers significantly more open to digital offerings and experiences – a shift that marketing executives believe will persist even after the pandemic recedes.
What Makes a True Partner?
Morning two
Keynote
Less is More: Micro Influencers Pack a Major Punch
How does micro-influencer marketing offer a more creative and cost-effective way of getting a brand in front of a targeted audience?
Interactive Panels
Panel 1: Risk vs. Reward: Engaging with Controversy
How can you harness the power of controversy without doing damage to your brand’s image?
Panel 2: How to Supercharge your Social Media Presence
How can brands most effectively supercharge their social media activity and content to engage consumers when and how they prefer to interact?
Roundtables
Track 1: Inspiring Trust: Building a Resilient Brand Strategy
Track 2: Creating Moments that Matter: Harnessing Digital Experiences
Track 3: Data & Analytics: Driving Visibility into Marketing Effectiveness
Keynote
Solution Provides Case Study - A Challenge Addressed
Morning three
Keynote
Technology Enabling the Future - Solution Provider Vision
Interactive Panels
Panel 1: Data Overload: Hearing the Voice of your Customer
How do you get your data into a form that is actually usable?
Panel 2: The Future of your Budget: Bleak or Bright?
Should marketing spend be increased or decreased during times of disruption?
Roundtables
Track 1: Inspiring Trust: Building a Resilient Brand Strategy
Track 2: Creating Moments that Matter: Harnessing Digital Experience
Track 3: Data & Analytics: Driving Visibility into Marketing Effectiveness
Closing Keynote
Automating & Augmenting: The Evolution of the Marketing Skillset
As the value of personalization and automation involving AI becomes clearer, do you need to seek a different skillset when recruiting your marketing teams?
Event Highlights
Audience Interaction
Live Polling
Interactive Quizzes
Audience Q&A
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CMO Digital Summit
Take part in multi-dimensional keynotes, live Q&As and interactive sessions that focus on tackling pressing industry challenges & opportunities with likeminded marketing experts.
Attendees
Senior Executives
9
Industry Insights
Track 3: Data & Analytics: Driving Visibility into Marketing Effectiveness
What are the main challenges you face in embracing a data-driven marketing approach?
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