CMO INSIGHT SUMMIT

Knowledge & insights to allow you to move with shifting consumer habits & behaviors

20th CMO event   |  2-4 December 2019, California, USA

On 2 – 4 December 2019 the 20th edition of our CMO Insight Summit will bring together senior marketing decision-makers & business leaders from across North America at the 5* Omni La Costa Resort & Spa in Carlsbad, California. Drawing on experience within their organizations, senior marketers across industries will share knowledge & expertise on how to tackle today’s most pressing challenges.

What is it?

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

How does it work?

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.

Who will be there?

Experienced CMO & GM Former Chief Marketing & Communications Officer
National Geographic

Jill Cress

Head of Marketing LATAM
Burger King


Alexandre Antonello

Global Lead, Integrated Marketing Strategy
Marriott International

Mitzi Emrich

Head of Brand Strategy
Reddit

Will Cady

Our summit is focused on solving your strategic challenges

Why should you attend?

Satisfying & exceeding customer expectations in an era of short attention spans & entitlement.

Delivering authenticity in brand strategy in a world where purpose drives purchase.

Bridging the digital & physical divide to create a seamless omnichannel customer experience.

Leveraging analytics & consumer insights to create impactful & relevant content.

Inspiring collaboration & agility across the organisation to optimise growth & customer engagement.

Harnessing the human approach in addressing customer needs & understanding where the brand message needs to go.”

The Constant Evolution of the Role of the CMO & Senior Marketer

 Panel Discussion

  • The role of the CMO & senior marketers has gone through tectonic changes in recent years & continues evolve as market behavior & consumer habits & expectations shift. With that in mind:

What are the future skill sets required of CMOs & senior marketers

How do marketers acquire & integrate those skills while accomplishing all the work required with resources that are so stretched?

Bridging the Digital & Physical Divide to Deliver a Seamless Omnichannel Experience


Roundtable

VP, Social Editorial, Creative Center - Sony Pictures Entertainment

Erin Weinger

With an overwhelming array of technologies, tools & knowledge, how do marketers bridge the digital & physical worlds to create a joined-up customer experience?

Will AI prove to be the main driver, or a small cog, in simplifying the marketing process & helping to bridge the digital & physical divide? What else will play its role?

How do you avoid brand fatigue in digital marketing?

Gala Dinner Keynote, Q&A: R.E.D: 3 Reasons Why People Buy - Establishing Your Brand as a Magnet to Consumers

Key Note

  • In his Gala Dinner Keynote address, Ken will explain how the comprehensive R.E.D. approach to marketing works and how the lessons of Relevance, Ease and Distinctiveness leads to increased sales.

Power of Persuasion: How to Ensure Influencer Marketing Truly Delivers Substantial & Measurable Gains?

Workshop

Are the desired outcomes of rallying influencers to your brand reflective of what is realistically achievable? Is it worth the effort?​

How do you create an effective relationship between you, your brand and your influencers/advocates?​

Is there a rule of thumb for when to utilize paid influencers rather than brand advocates?

Omni La Costa Resort & Spa, Carlsbad, California

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

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