JUGO

Fusing the Gap: Aligning Sales & Marketing to land the message that counts

14th July 2022, London 15:00 - 16:30 BST

Fusing the Gap: Aligning Sales & Marketing to land the message that counts

The pandemic—and the required shift to remote, digital interactions between buyers and sellers exposed major challenges to the old commercial sales approach.

A recent Salesforce survey revealed 58% of reps believe their role has been permanently altered. Sales is becoming further removed from customers and with a recession looming on the horizon there is increased pressure on all enterprises to upskill and better equip their hybrid sales teams.

Looking ahead to compete in a digital first world— it’s more important than ever to align sales and marketing.

With change comes opportunity and this Jugo session will focus on how enterprises are gearing up to embrace a new age of sales and go-to-market strategy.

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Reasons to attend

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We host global organizations with the conversations that matter. That’s why we’re trusted by these top brands.

Day one

15:00 - 15:05

15:00 - 15:05

Opening Remarks

15:05 - 15:20

15:05 - 15:20

Keynote

Fusing the Gap: Aligning Sales & Marketing to land the message that counts

15:20 - 15:35

15:20 - 15:35

Awards

Audience Q&A

15:35 - 16:00

15:35 - 16:00

Panel Discussion

From sales engines to Go-To-Market engines- aligning Sales & Marketing to land effective and coherent messaging that delivers

Yifat Bavli Head of Sales Enablement, Check Point Software Technologies

16:00 - 16:15

16:00 - 16:15

Audience Q&A

16:15 - 16:20

16:15 - 16:20

Key takeaways & Outro

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Meet with fellow industry leaders and solve today’s greatest business challenges.

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