Fusing the Gap: Aligning Sales & Marketing to land the message that counts
The pandemic—and the required shift to remote, digital interactions between buyers and sellers exposed major challenges to the old commercial sales approach.
A recent Salesforce survey revealed 58% of reps believe their role has been permanently altered. Sales is becoming further removed from customers and with a recession looming on the horizon there is increased pressure on all enterprises to upskill and better equip their hybrid sales teams.
Looking ahead to compete in a digital first world— it’s more important than ever to align sales and marketing.
With change comes opportunity and this Jugo session will focus on how enterprises are gearing up to embrace a new age of sales and go-to-market strategy.
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3:00 pm - 3:05 pm
Opening Remarks
3:05 pm - 3:20 pm
Keynote
Fusing the Gap: Aligning Sales & Marketing to land the message that counts
3:20 pm - 3:35 pm
Awards
Audience Q&A
3:35 pm - 4:00 pm
Panel Discussion
From sales engines to Go-To-Market engines- aligning Sales & Marketing to land effective and coherent messaging that delivers
4:00 pm - 4:15 pm
Audience Q&A
4:15 pm - 4:20 pm
Key takeaways & Outro
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