Fusing the Gap: Aligning Sales & Marketing to land the message that counts

JUGO
14 July 2022, London 3:00 pm - 4:30 pm BST

Fusing the Gap: Aligning Sales & Marketing to land the message that counts

The pandemic—and the required shift to remote, digital interactions between buyers and sellers exposed major challenges to the old commercial sales approach.

A recent Salesforce survey revealed 58% of reps believe their role has been permanently altered. Sales is becoming further removed from customers and with a recession looming on the horizon there is increased pressure on all enterprises to upskill and better equip their hybrid sales teams.

Looking ahead to compete in a digital first world— it’s more important than ever to align sales and marketing.

With change comes opportunity and this Jugo session will focus on how enterprises are gearing up to embrace a new age of sales and go-to-market strategy.

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Day one

3:00 pm - 3:05 pm

3:00 pm - 3:05 pm

Opening Remarks

3:05 pm - 3:20 pm

3:05 pm - 3:20 pm

Keynote

Fusing the Gap: Aligning Sales & Marketing to land the message that counts

3:20 pm - 3:35 pm

3:20 pm - 3:35 pm

Awards

Audience Q&A

3:35 pm - 4:00 pm

3:35 pm - 4:00 pm

Panel Discussion

From sales engines to Go-To-Market engines- aligning Sales & Marketing to land effective and coherent messaging that delivers

Yifat Bavli Head of Sales Enablement, Check Point Software Technologies

4:00 pm - 4:15 pm

4:00 pm - 4:15 pm

Audience Q&A

4:15 pm - 4:20 pm

4:15 pm - 4:20 pm

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Meet with fellow industry leaders and solve today’s greatest business challenges.

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