Dinner Location: SweetBriar
How are you meeting the changing needs of your customer and creating personalized customer experiences?
And welcome to this Meet the Boss event in partnership with IBM
Today’s CX leaders recognize the importance of customer experience (CX) and its impact on the bottom line, but the most effective CX leaders know how to activate personalized experiences. This requires a shift from 1:1 messaging to 1:1 experience and delivering personalized processes and brand engagement with customers at every touch point.
According to research from Forrester, 90% of CMO’s say personalization is imperative to their overall business strategy. But according to Adobe’s Future of Marketing Survey, 63% of consumers say their digital experiences are staying the same or are getting worse. What’s responsible for this disconnect? In Foresters 2020 Personalization Demystified report, most organizations are structured around their channels, capabilities, and data sources rather than a holistic customer journey and experience. Providing a differentiated and truly personalized CX demands aligning your people, processes, and technology to exceed customer needs. So, how do you get there?
From the team at Meet the Boss and IBM we look forward to hosting you for a delicious meal and hearing your thoughts while providing you with the right discussion points to keep you on course, every course.
Hope to see you in, New York!
Driving personalized customer experiences at scale
Marketing shift from omnichannel to personalized experiences
CMO and IT working together to drive value across the entire customer journey
18:30 - 19:00
Arrivals, welcome drinks, and networking
19:00 - 19:30
Event welcome and introductions
19:30 - 21:15
Table discussions and three course dinner
21:15 - 21:30
Event Wrap Up
A hybrid cloud strategy helps a company achieve its technical and business objectives while being more cost-efficient than public cloud or private cloud alone. A centralized strategy for cloud-based business transformation protects a business from potential outages, security breaches and escalating costs. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments.