Experience Personalization: The New Enterprise Mandate

9th August 2022, New York 18:30 - 21:30 EST
In partnership

Dinner Location: SweetBriar

How are you meeting the changing needs of your customer and creating personalized customer experiences?

And welcome to this Meet the Boss event in partnership with IBM

Today’s CX leaders recognize the importance of customer experience (CX) and its impact on the bottom line, but the most effective CX leaders know how to activate personalized experiences. This requires a shift from 1:1 messaging to 1:1 experience and delivering personalized processes and brand engagement with customers at every touch point.

According to research from Forrester, 90% of CMO’s say personalization is imperative to their overall business strategy. But according to Adobe’s Future of Marketing Survey, 63% of consumers say their digital experiences are staying the same or are getting worse. What’s responsible for this disconnect? In Foresters 2020 Personalization Demystified report, most organizations are structured around their channels, capabilities, and data sources rather than a holistic customer journey and experience. Providing a differentiated and truly personalized CX demands aligning your people, processes, and technology to exceed customer needs. So, how do you get there?

From the team at Meet the Boss and IBM we look forward to hosting you for a delicious meal and hearing your thoughts while providing you with the right discussion points to keep you on course, every course.

Hope to see you in, New York!

View agenda
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Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

An engaged experience

An expert host facilitates conversations, with live polling, Q&As, and gamification to ensure focused conversation

Discover next-level ideas

Ensure project success with access to industry experts and cutting edge thought leadership

De-risk new projects

Gain a range of insights from peers and technical experts who are current with emerging business trends.

"These events are great for relationship building and early stage lead development tool"
Art DuRivage, VP Sales
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"It's all about exposure and visibility, right? Getting us in front of the right CEOs or the practitioners or whatever, bringing people together to share new techniques, new processes, and new technologies. "
Jason Mical, Cyber Security Evangelist, Devo
"It was a very qualified audience. It was exactly the level and the type of people we want to talk to. The dialogue, the nature of those one on ones gives you the ability to really understand what the client is seeking."
Hamp Hampton, Chief Revenue Officer, Cadalys

Discussion topics


Driving personalized customer experiences at scale


Marketing shift from omnichannel to personalized experiences


CMO and IT working together to drive value across the entire customer journey

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Event Agenda

Day one

18:30 - 19:00

18:30 - 19:00

Arrivals, welcome drinks, and networking

19:00 - 19:30

19:00 - 19:30

Event welcome and introductions

19:30 - 21:15

19:30 - 21:15

Table discussions and three course dinner

21:15 - 21:30

21:15 - 21:30

Event Wrap Up

About IBM

A hybrid cloud strategy helps a company achieve its technical and business objectives while being more cost-efficient than public cloud or private cloud alone. A centralized strategy for cloud-based business transformation protects a business from potential outages, security breaches and escalating costs. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments.

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Apply to attend

Thank you for your interest. One of the team will be in touch soon.