Dinner Location: BUTTER
How can you take your influencer marketing to the next level?
Welcome to this Meet the Boss event in partnership with Mavrck.
Let’s begin the evening by taking a look at the importance and pertinence of “social proof.” As we know, social proof is the concept that what consumers say and post online is more trustworthy than anything that brands can say to consumers. And, in recent years, influencer marketing has proven to be more effective than traditional forms of advertising due to this concept of social proof. So, how can you build genuine social proof programs by partnering with influencers?
Now, there are several ways to collaborate with influencers – and it’s critical to align the right tactics with the right types of influencers across the spectrum of influence. Once those collaborations are in place, it becomes equally as critical to grow your influencer marketing campaigns while being able to measure their performance. The question then becomes: How?
Over the course of this evening, we will discuss how brands can evolve their influencer programs to generate social proof at scale, unlocking an unprecedented return on their investment in content consumers’ trust. And, in turn, you’ll walk away from tonight with ideas for new tactics you can add to your strategy as well as how to optimize the ROI of your campaigns.
From the entire team at Meet the Boss and Mavrck we look forward to hearing your thoughts and providing you with the right discussions to keep you on course, every course.
We hope to see you in New York!
Effective social media channels for your brand
Addressing the intersection of Influencer Marketing and Paid Media
ROI & measurement for Influencer Marketing
18:00 - 18:30
Arrivals, welcome drinks, and networking
18:30 - 18:45
Event welcome and introductions
18:45 - 20:30
Table discussions and three course dinner
20:30 - 21:00
Event Wrap Up
Mavrck is the all-in-one, advanced influencer marketing platform enabling companies such as P&G, Express, and General Mills to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing.
Founded in 2014, Mavrck’s platform has been recognized as “Best Influencer Marketing Platform” by Digiday, and is the #1 influencer marketing platform for the Enterprise as well as a category Leader for eight consecutive quarters by software review site G2. Named to the 2019 and 2020 Inc. 5000, Mavrck was also named a “Leader” among the top influencer marketing platforms in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.