Trust in a Digital Age: Strategies for Building Brand Reputation and Customer Loyalty
Dinner Location: Villa Merton
Good evening and welcome to this Meet the Boss live event in partnership with Merkle.
In today's digital age, trust is more important than ever. Consumers are bombarded with a constant stream of information, making it increasingly difficult for businesses to build and maintain a strong brand reputation and customer loyalty.
At this exclusive, three-course dinner event in Frankfurt, you’ll have an opportunity to hear from Merkle and DA direkt as they discuss successful strategies for trust-building, drawing on real-life examples with their respective customers. They will explore the various factors that contribute to trust, including transparency, reliability and security – and offer practical tips on how businesses in different industries can navigate these.
Insights on how to engage audiences that have grown up in the digital age will also be shared, including the importance of authenticity, personalization and social proof. Modern customers have high expectations for customer experience - and they are more likely to switch brands if their expectations aren’t met.
From the entire team at Meet the Boss and Merkle, we look forward to hearing your thoughts on trust building in a digital world and providing you with the right discussions to keep you on course, every course.
Bon Appetit!
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Why Attend
Experience shared learning
Meet industry leading like-minded executives tackling similar initiatives.
Benchmark with your industry peers
Discover and network to gain expertise and experience on how to best act and succeed
Accelerate your projects
Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.
An engaged experience
An expert host facilitates conversations, with live polling, Q&As, and gamification to ensure focused conversation
Discover next-level ideas
Ensure project success with access to industry experts and cutting edge thought leadership
De-risk new projects
Gain a range of insights from peers and technical experts who are current with emerging business trends.
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Event Agenda
18:30 - 19:00
Welcome Reception & Cocktails
19:00 - 19:05
Introduction from Master of ceremonies
19:05 - 19:25
Keynote
19:25 - 21:10
Three-course Meal and roundtable Discussion
21:10 - 21:30
Wrap-up by ‘Table Champion’ Delegates
- 21:30
Closing remarks from Merkle
Event host
Matthias Heft
Martin Hellinger
About Merkle
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. With 12,000+ employees worldwide and 1,200 in the DACH region, Merkle drives improved marketing results and competitive advantage for the Top 500 companies throughout the region as well as Eastern Europe. We dream, we do, we deliver.