On 22 – 24 April 2019, the US edition of our CMO Insight Summit will bring together senior marketing decision-makers and business leaders from across North America at the fantastic Ritz-Carlton, Amelia Island, Florida to share their views on how to tackle the biggest challenges in marketing today.

Amongst others, the summit will look at key topics such as: getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit will provide you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
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Attendees Include

The upcoming summit will welcome executives from some of the world's biggest and most recognisable firms - as well as the most forward-thinking - as they look to address their project challenges.
Image of Mariela Ure
Mariela Ure
Chief Marketing Officer (Universal Studios)
NBCUniversal
Image of Garry Wicka
Garry Wicka
Head of Marketing – Commercial Division
LG
Image of Michael Gannon
Michael Gannon
Vice President, Digital Marketing
TIAA
Image of Maya Gumennik
Maya Gumennik
CMO - SmarterTravel/TripAdvisor
TripAdvisor
Image of Jason Yau
Jason Yau
Senior Vice President, Marketing & Digital
Unilever Prestige
Image of Julie LiaBraaten
Julie LiaBraaten
VP, Consumer and Market Insights
T-Mobile
Image of Darren Contardo
Darren Contardo
SVP Marketing
SlimFast
Image of Jodi Durkin
Jodi Durkin
Director Brand Social
Walmart International
Image of Daniela Lobo
Daniela Lobo
Global Brand and Digital Marketing Director, Talent Engagement
Johnson & Johnson
Image of Shyam Venugopal
Shyam Venugopal
VP Global Media and Consumer Data Strategy
PepsiCo
Image of Tom Kuhn
Tom Kuhn
VP Marketing
PGA Tour
Image of Kara Howard
Kara Howard
SVP Marketing
Vistaprint

6 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • Meeting customer expectations in a world where consumers feel entitled to a great experience
  • Using data to create personalized messaging, whilst remaining compliant and sensitive to privacy
  • Driving visibility into marketing effectiveness through meaningful metrics and measurement
  • Moving the needle on your content marketing efforts so that they convert as well as engage
  • Balancing the need to demonstrate short-term results whilst also driving long-term business strategy
  • Making sense of the increasingly crowded marketing tech landscape, and how to on-board new tools
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Summit Schedule

3 Days - 3 Summit Themes - 15 Workshops
Day 1
Day 2
Day 3
Monday April 22, 2019
Summit registration
1:00pm - 6:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Welcome address
3:25pm - 3:30pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Opening panel: Marketing in the age of the consumer
3:30pm - 4:30pm

Changing consumer desires, expectations and behaviours are driving the need for a new approach to marketing. Simply put, customers expect consistent and high-value in-person and digital experiences. They don’t care if building these experiences is hard or requires a complex, multifunction approach from across your business. They want immediate value and will go elsewhere if you can’t provide it. So what does this mean for the modern marketer? How does this change your approach? How do we respond in the age of the customer?

Roundtable
4:30pm - 6:00pm
Track 1: Content and engagement: appealing to the new consumer
Roundtable
4:30pm - 6:00pm
Track 2: KPI's and ROI - How Effective Is your Marketing?
Roundtable
4:30pm - 6:00pm
Track 3: The future of marketing: skills, tools and mindsets for success
headshot of Stephanie Eaddy
Stephanie Eaddy
Global Growth Director The McDonald's Division - The Coca-Cola Company
Solution provider briefing
6:00pm - 6:30pm

Details To Follow.

Cocktail reception
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Keynote Speech
7:00pm - 10:00pm
Gala dinner & keynote
Tuesday April 23, 2019
Breakfast
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Keynote Speech
8:05am - 8:35am
Keynote address: Marketing threats: where is the next disruption coming from?
Workshop
8:40am - 9:20am
Session 1: How we change the world: the power of a purposeful brand
Workshop
9:25am - 10:05am
Session 2: How to achieve sustainable growth in your business.
headshot of Dan Tramontozzi
Dan Tramontozzi
Director Growth Marketing - Unilever
Workshop
10:10am - 10:50am
Session 3: Purpose-Led Marketing
headshot of Marcelo Galdieri
Marcelo Galdieri
SVP, Marketing and Brand Operations - National Geographic Partners
Coffee & networking
10:50am - 11:05am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Workshop
11:05am - 11:45am
Session 4: Addressing programmatic transparency
Workshop
11:50am - 12:30pm
Session 5: How we do customer experience: established brand vs digital native
Keynote Speech
12:35pm - 1:05pm
Lunch Keynote
Lunch & networking
1:05pm - 2:00pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Roundtable
2:00pm - 3:00pm
Roundtable Discussions
Workshop
3:05pm - 3:45pm
Session 6: Why email marketing is alive and kicking
Workshop
3:50pm - 4:30pm
Session 7: Influencer marketing: what you need to know
Workshop
4:35pm - 5:15pm
Session 8: Brand reinvention: practical lessons from turnaround brands
headshot of Hunter Hoffmann
Hunter Hoffmann
VP, Brand & Creative Marketing - AmTrust Financial Services, Inc.
Workshop
5:20pm - 6:00pm
Session 9: Living with (and without) Google/Facebook/Amazon
Attendee downtime
6:00pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Dinner & experience
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Wednesday April 24, 2019
Breakfast
7:00 am - 8:00 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Workshop
8:05 am - 8:45 am
Session 10: On trend: the consumer trends panel
Workshop
8:50 am - 9:30 am
Session 11: Influencers and advocates: are you worth sharing?
Workshop
9:35 am - 10:15 am
Session 12: The "1/2" Story: A Marketing Performance Story CEOs Care About
headshot of David Craig
David Craig
SVP, Head of Marketing Strategy & Operations - SunTrust
Roundtable
10:20 am - 11:00 am
Roundtable Discussions
Workshop
11:05 am - 11:35 am
Session 13: Metrics and measurement: what is working for you?
Workshop
11:40 am - 12:10 pm
Session 14: The state of marketing in 2019: where we’ve been and where we’re going next
Workshop
12:15 pm - 12:45 pm
Session 15
Closing panel
12:45 pm - 1:30 pm

What have been the most interesting discussion points over the last few days? What are the key takeaways? Are there any immediate actions to be implemented? And what further questions have emerged?

Lunch & farewells
1:30 pm - 2:30 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

The Ritz-Carlton, Amelia Island, Florida

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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