1 - 3 April 2020, Riviera Maya, Mexico

CMO Brand Insight Summit

Knowledge & insights to allow you to move with shifting consumer habits & behaviors

On 1 – 3 April 2020 the 20th edition of our CMO Brand Insight Summit will bring together senior marketing decision-makers & business leaders from across North America at the Fairmont Mayakoba in Riviera Maya, Mexico. Drawing on experience within their organizations, senior marketers across industries will share knowledge & expertise on how to tackle today’s most pressing challenges.

The summit is an effective environment to engage, collaborate and drill down into key themes such as: Thought leadership; Content creation & dissemination; Customer experience; The digital & physical divide; Data analytics & insights; Organization & Culture.

From case studies which lift the lid on operations inside best-in-class organisations, to workshop sessions which focus on common challenges, the summit will provide all attendees with the knowledge, tools & techniques which they can immediately implement once back at their organizations.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Todd Ballard
Logo of GoPro
Todd Ballard
CMO
GoPro
Image of Kasumi Mihori
Logo of Sony Pictures Entertainment
Kasumi Mihori
SVP, Brand Creative
Sony Pictures Entertainment
Image of Ken Muench
Logo of YUM! Brands
Ken Muench
CMO
YUM! Brands
Image of Chris Curtin
Logo of Visa
Chris Curtin
Chief Brand & Innovation Marketing Officer
Visa
Image of Glenn Thomas
Logo of GE Healthcare
Glenn Thomas
CMO
GE Healthcare
Image of Steven Bushong
Logo of Disney/ABC Television Group
Steven Bushong
SVP, Marketing Operations
Disney/ABC Television Group
Image of Alexandre Antonello
Logo of Burger King
Alexandre Antonello
Head of Marketing, LatAm
Burger King
Image of Cheryl Gilberg
Logo of Mizuho Americas
Cheryl Gilberg
Chief Communications & Marketing Officer
Mizuho Americas
Image of Emanuele Madeddu
Logo of National Geographic Partners
Emanuele Madeddu
Former EVP, Global Brand Strategy & Consumer Marketing
National Geographic Partners
Image of Will Cady
Logo of Reddit
Will Cady
Head of Brand Strategy
Reddit
Image of Elie Dekel
Logo of Legendary Entertainment
Elie Dekel
EVP, Brand Development
Legendary Entertainment
Image of Mehdi Tabrizi
Logo of Moda Health
Mehdi Tabrizi
CMO
Moda Health

5 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • The Psychology Of Brand Personality
  • Content - Creation, Distribution & Measurement
  • Experience, Experience, Experience: Creating Moments That Matter
  • Corporate Social Responsibility - Going Green Vs Greenwashing?
  • Marketing In 2025, What's In Store?
Apply to attend

Summit Schedule

Day 1
Day 2
Day 3
Wednesday April 1, 2020
Summit Registration
1:00pm - 6:00pm

Join us at 1.00 pm when registration opens to collect your badge, check-in, meet the on-site team, and start your 2.5 day Summit experience.

Solution-provider Briefing
2:00pm - 2:30pm

Our VP of Sales will brief you on the next 2 ½ days at the summit, giving you all the information you’ll need for your 1-2-1 meetings, the networking sessions and what to expect to maximise your summit experience.

Welcome Remarks and Delegate Briefing
2:30pm - 2:45pm

Our Master of Ceremonies will kick off the Summit with a welcome brief and orientation session, giving you all the information you need to maximize your Summit experience.

Interview
2:45pm - 3:15pm
A one on one interview diving into the details of how to prepare yourself for the realities of one of the industry's top challengers.
Likes, Clicks, Comments, Engagement, How do You Measure Up?

Measuring success on social media isn’t clear cut, what metrics matter – how can you analyse your results?

  • How relevant are these metrics?
  • What is the goal from a social campaign?
  • What kind of return on investment can be seen from these metrics?
  • Does sentiment outweigh these metrics?
  • How can sentiment be measured?
Panel Discussion
3:15pm - 4:00pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Building Brand Loyalty

Building brand loyalty is crucial to the success of your business. Building those life-long relationships with your customers is what makes a brand last. Taking care of these relationships is something every brand needs to focus on. We know it is key, but how do you do it, and maintain it, successfully?

Roundtable Track 1
Session 1 - Challenges
4:00pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
The Psychology Of Brand Personality

Every brand needs to have a unique personality to some extent, whatever you stand for, the important part is being remembered.

  • Why have so many brands adopted a strong personality in their outreach, advertising and social media?
  • What makes for a successful brand personality? Can adopting a humanized approach work for everyone?
  • Is it vital to represent your brand consistently across all channels?
  • Can one brand ever appeal to all?
Roundtable Track 2
Session 1 - Challenges
4:00am - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Content - Creation, Distribution & Measurement

Content is the driving force for many brands and their success. The average person sees approximately 5000 ads per day, how can you compete for the attention of an extremely overwhelmed consumer

  • How do you create a concept for your content?
  • What methods and media channels are the most effective way to distribute your content?
  • What do you do to measure content effectiveness?
Roundtable Track 3
Session 1 - Challenges
4:00pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Experience, Experience, Experience: Creating Moments That Matter

How can you provide experiences that customers want to engage with?

  • How can you compete in a world of digital fascination?
  • How do you create unified collaboration across the business to execute CX which doesn’t confuse or disgruntle customers?
  • How can you balance brand distinctiveness with customer needs & expectations?
Roundtable Track 4
Session 1 - Challenges
4:00pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Corporate Social Responsibility - Going Green Vs Greenwashing?

Consumers have increasingly been focused on the environment and going green, is your business doing the same? We have seen companies boycotted for their social and environmental stances, while others have reached new heights of success. The importance of going green authentically and not just under social pressure is more vital than ever.

  • Are all companies feeling the same pressure to go green?
  • Is it possible for every company to do this?
  • How can you avoid being labelled a greenwasher, a company giving off the impression that they have made sustainability efforts, with no real change.
Roundtable Track 5
Session 1 - Challenges
4:00pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Marketing In 2025, What's In Store?

With a new decade, comes a new set of challenges. We have all witnessed the dramatic change marketing’s basic functions have undergone in the last 10 years, what could the next 10 possibly have in store for us?

  • What makes for a modern marketeer?
  • Do you have a 5 or even 10 year plan in place?
  • Will legislative implementations such as the C.C.P.A have a huge impact on marketing?
Roundtable
5:00pm - 5:30pm
Roundtable feedback

This is a show and tell with the entire delegation, lead by the roundtable moderators. Hear other challenges, perspectives, and topics that will set the tone for the Summit.

Networking Drinks
5:30pm - 7:00pm

A casual setting to network and meet the rest of the attendees and discuss relevant topics at your leisure.

Gala Dinner
7:00pm - 10:00pm

Join us for our Gala Dinner & Keynote Speaker. An opportunity to network with your peers in a social environment with a three course dinner and wine whilst listening to an industry leader discuss a key topic.

Keynote
8:00pm - 8:30pm
Our Keynote speaker will be addressing the entirety of Summit attendees during our Gala Dinner. They will be going beyond the 'brand story' and sharing their experience and the real truths of tackling a challenge that is shaping the industry.
What's In A Name? Creating A Brand With Meaning

Don’t Judge a Book By It’s Cover

Thursday April 2, 2020
Breakfast
7:00am - 7:50am

Please come down and join us for breakfast and prepare for a day of workshops, keynotes, debates and panels.

Welcome Remarks
7:50am - 8:00am

Our Master of Ceremonies will brief you into the day 2 program to make sure you are in the right place at the right time.

Panel Discussion
8:00am - 8:30am
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Attention Spans & The Future of Advertising

In a world of short-form content and ever-shortening attention spans, short-form messaging is also necessary. Can you deliver ads and still offer the same value to customers in 5 seconds? In the Netflix era of binge watching, how and where does advertising play a role? Should and how to brands take a stance or get behind a social issue? According to Gartner CMOs reported that they spend, on average, over 21% of their marketing budgets on advertising.

Keynote
8:30am - 9:00am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
The Relationship Between Brands and Agencies – Can They Get on the Same Page?

Can the differences of opinion ever be resolved? Or are brands and agencies doomed to forever be disappointed with one another? Do they really understand what the other wants, expects and their true challenges? Do you set realistic expectations? What are the key motivators?

Keynote
9:00am - 9:30am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Creating the Internal Links to Deliver Personalization Before You Loop in the Customer

Personalization has long been discussed in the marketing world, but it is still relatively basic in it’s implementation: so how do we make the jump to one-to-one marketing? The single view of the customer is the single most important asset that a modern marketer can have, and it’s the core of their personalization efforts – but how do you align all of the structures internally to get that single view? Privacy continues to grow in importance to the customer, with the launch of GDPR and new California’s privacy law coming into effect in 2020 – brand need to be ethical in their data collection. So how do you balance ethical data collection and personalisation to build trust with the customer?

Oxford Style Debate and Live Polling
9:30am - 10:00am
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Generational Stereotyping Kills Your Brand
Coffee & Networking Break
10:00am - 10:15am

Take a break and refuel whilst networking and socializing with your peers.

Case Study
10:15am - 10:55am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
The Rise of the Ethical consumer

Environmental issues have found their way from activist meetings to board rooms. Consumers increasingly want to know if the products they buy matches their worldview and ethical stance. Consumer awareness is forcing companies to define and execute on their stance. How far does a brands responsibility span? Can a brand really be 100% ethical and environmentally responsible? Where does social responsibility sit within the marketing department?

 

Workshop
11:00am - 11:40am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
A Data-Driven Approach to Creativity & Content

Collaboration results in innovationHow much do you let data drive the creative process?The tried and tested method to engage your audience is story telling – does data tell you the full story? Data often comes with a bad reputation due to the sheer quantity and questions around the source, but how are more and more creative agencies putting data at the heart successfully?

Panel Discussion
11:45am - 12:25pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
The X Factor: Find your Voice

Voice and audio channels are leading a sonic revolution. If you want your content to be discoverable in this new era, you must consider how your brand feels with no visual support. How do you make your brand stick out in the world of voice? How do you provide unique experiences that fit the channel?

Keynote
12:30pm - 1:00pm
Binge Worthy Marketing

How to create the Netflix effect with your brand. Netflix is a data-driven company. It collects data from customer’s habits and behaviours, and use this data to target the right audience. Your content marketing strategy should all be underpinned by insights. Keeping people on your app/page is key – how do you create enough and relevant/personalised content to keep someone coming back?

Networking Lunch
1:05pm - 2:00pm

Join us for a sit-down lunch, and a chance to catch up on emails and get ready for the afternoon.

Roundtable
Session 2 - Discovery
2:00pm - 2:40pm
Learning and sharing with your group. What are the solutions? Are they readily available? What path are you going to take?
Drill Down Roundtables

1. The Psychology Of Brand Personality

2. Content – Creation, Distribution & Measurement

3. Experience, Experience, Experience: Creating Moments That Matter

4. Corporate Social Responsibility – Going Green Vs Greenwashing?

5. Marketing In 2025, What’s In Store?

Case Study
2:45pm - 3:25pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Organic Is In: How to Stay on Trend with Organic Influencers

Brands promoting products through influential individuals is no longer a secret – consumers know they are being marketed to. How do you measure an influencers impact on your brand? How do you find the right fit with the best influencer that warrants a long-lasting relationship? What constitutes an “organic influence” as opposed to a sponsor led post? How do you make sure this stays in line with your brand strategy? Managing influencers – how do you keep them on script?

Workshop
3:30pm - 4:10pm
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
The Influence and Effect of Emerging Technologies

RBC Capital Markets predicts that Amazon’s Alexa will bring in $10 billion in e-commerce revenue by 2020. It’s not a case of if, but when, these technologies with change the way we have to market. As new technologies such as voice and immersive technologies like augmented reality grow in consumer adoption, how are brands integrating those experiences through the customer journey?

Case Study
4:15pm - 4:55pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Are You Walking the Walk? Diversity & Authenticity

Is it enough for brands to create advertising that includes a greater range of ethnic groups, disabilities, genders and sexualities? Or do we need something more from the organisations behind that advertising? Is this a creative advertising problem? Or is it a far more fundamental marketing and business problem?

Oxford Style Debate and Live Polling
5:00pm - 5:40pm
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Are the ‘4Ps of Marketing’ Still Relevant?
Attendee Downtime
5:40pm - 6:30pm

A needed break after a content filled day. Please use this time as you wish prior to joining us for our night 2 seated dinner.

Networking Drinks
6:30pm - 7:00pm

A casual setting to network and meet the rest of the attendees and discuss relevant topics at your leisure.

Dinner & Entertainment
7:00pm - 10:00pm

Join us for our night two Gala Dinner, which will be in a casual and inviting setting.

Friday April 3, 2020
Breakfast
7:00 am - 8:20 am

Please come down and join us for breakfast and prepare for a day of workshops, keynotes, debates and panels.

Welcome Remarks
8:20 am - 8:30 am

Our Master of Ceremonies will brief you into the day 3 program to make sure you are in the right place at the right time.

Keynote
8:30 am - 8:50 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
AR - No Longer a Buzzword or the Future, It’s Here!

Augmented Reality, why have Snap Inc. been so wildly successful? Have you had any success from AR?

  • What does AR mean for your business?
  • Do you know the scope of AR?
  • Is it worth the investment?
Keynote
8:50 am - 9:20 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Is Loyalty More Than A Punch Card?

The coffee shops and airlines rule the world of loyalty – who doesn’t want that free cup of coffee or event better that Business Class upgrade? But do customers want to do more than just accumulate points? How do you create a loyalty scheme that not only retains customers but engages and encourages them?

Coffee & Networking Break
Session 3 - Outcomes
9:20 am - 9:30 am

Take a break and refuel whilst networking and socializing with your peers.

Workshop
9:30 am - 10:10 am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
The Explosion of Podcasts, Are They The New Frontier?

The number of podcast subscribers is forecast to triple to 3 billion in the next few years & this presents a significant opportunity for marketers. Today we are bombarded with visual stimuli when marketed to by brands. So, what new realms of brand engagement can audio content take us? “Content is king” still rings true, but can audio content have the same impact as the visual? Consumers increasingly listen to podcasts at the expense of music playlists. How should marketing tap into this trend in behavior?

Case Study
10:15 am - 10:55 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
In With The New, Out With The Old - Not So Fast

Content marketing is hard, it means consistently producing quality content that provides real value to people and makes them pay attention to what you have to say. But is new always better? How can you reuse, repurpose and recycle content? How can you build on and amplify what you have already created? How do you use insights from SEO research to help with the process? Can you maintain an always-on approach if you recycle content?

Roundtable
Session 3 - Outcomes
11:00 am - 11:30 am
What does it all mean. Tracing back through two days of work, where are we? What you are bringing back to the office with you.
Drill Down Roundtables

1. The Psychology Of Brand Personality

2. Content – Creation, Distribution & Measurement

3. Experience, Experience, Experience: Creating Moments That Matter

4. Corporate Social Responsibility – Going Green Vs Greenwashing?

5. Marketing In 2025, What’s In Store?

Panel Discussion
11:30 am - 12:30 pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
2020 - Do or Die

Can traditional brands compete with new blood? With a mix of brands who have a legacy in their industry, and with some who have taken their industries by storm. Join us to discuss how to be successful in 2020 and keep your competitive edge.

Lunch
12:30 pm - 1:30 pm

Before you head home, make sure you grab something from our buffet-style lunch for your journey ahead.

Summit Location

Fairmont Mayakoba, Riviera Maya, Mexico

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

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GDS Summits host experts to help experts. Our speakers are leading executives willing to share their insight to change the industry and the world in critical ways.

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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