On 8 – 10 June 2020 the 20th edition of our CMO Brand Insight Summit will bring together senior marketing decision-makers & business leaders from across North America at the The Ritz-Carlton in Naples, Florida. Drawing on experience within their organizations, senior marketers across industries will share knowledge & expertise on how to tackle today’s most pressing challenges.

The summit is an effective environment to engage, collaborate and drill down into key themes such as: Thought leadership; Content creation & dissemination; Customer experience; The digital & physical divide; Data analytics & insights; Organization & Culture.

From case studies which lift the lid on operations inside best-in-class organisations, to workshop sessions which focus on common challenges, the summit will provide all attendees with the knowledge, tools & techniques which they can immediately implement once back at their organizations.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
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Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Todd Ballard
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Todd Ballard
CMO
GoPro
Image of Kasumi Mihori
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Kasumi Mihori
SVP, Brand Creative
Sony Pictures Entertainment
Image of Ken Muench
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Ken Muench
CMO
YUM! Brands
Image of Chris Curtin
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Chris Curtin
Chief Brand & Innovation Marketing Officer
Visa
Image of Glenn Thomas
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Glenn Thomas
CMO
GE Healthcare
Image of Steven Bushong
Logo of Disney/ABC Television Group
Steven Bushong
SVP, Marketing Operations
Disney/ABC Television Group
Image of Alexandre Antonello
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Alexandre Antonello
Head of Marketing, LatAm
Burger King
Image of Cheryl Gilberg
Logo of Mizuho Americas
Cheryl Gilberg
Chief Communications & Marketing Officer
Mizuho Americas
Image of Emanuele Madeddu
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Emanuele Madeddu
Former EVP, Global Brand Strategy & Consumer Marketing
National Geographic Partners
Image of Will Cady
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Will Cady
Head of Brand Strategy
Reddit
Image of Elie Dekel
Logo of Legendary Entertainment
Elie Dekel
EVP, Brand Development
Legendary Entertainment
Image of Mehdi Tabrizi
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Mehdi Tabrizi
CMO
Moda Health

5 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • Creating brand loyalty and ensuring you stand the test of time.
  • Adopting the mindset of a modern marketeer.
  • Getting in tune with the social Zeitgeist.
  • Content, creation & dissemination: developing impactful brand engagement that sticks.
  • Creating moments that matter within the customer experience.
Apply to attend

Summit Schedule

Day 1
Day 2
Day 3
Monday June 8, 2020
Summit Registration
12:00pm - 6:00pm

Join us at 1.00 pm when registration opens to collect your badge, check-in, meet the on-site team, and start your 2.5 day Summit experience.

Solution-Provider Briefing
1:15pm - 1:45pm

Our VP of Sales will brief you on the next 2 ½ days at the summit, giving you all the information you’ll need for your 1-2-1 meetings, the networking sessions and what to expect to maximize your summit experience.

Welcome Remarks and Delegate Briefing
1:45pm - 2:00pm

Our Master of Ceremonies will kick off the Summit with a welcome brief and orientation session, giving you all the information you need to maximize your Summit experience.

Interview
2:00pm - 2:30pm
A one on one interview diving into the details of how to prepare yourself for the realities of one of the industry's top challengers.
Selling the Brand Inside

There is constant discussion surrounding brand perception & how to make yourself stand out from the crowd. However, have we overlooked a simple solution? A study showed that brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels.

  • How providing staff with training, education & support can support them to do their job well & impact brand reputation in the long run
  • How can you create authentic brand ambassadors to help foster a positive brand experience?
  • How can you create customers for life within your own employees?
Panel Discussion
2:30pm - 3:10pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
What is the Future of the CMO?

As market behavior & consumer habits/expectations shift, the role of the CMO & other senior marketers needs to adapt to the times.

  • What is the future of the CMO?
  • What are the future skill sets required of CMOs & senior marketers?
  • How best to realign internal & external resources to simplify the marketing function?
  • How can organizations best develop the skills needed for the modern marketeer?
  • Will the CMO role cease to exist in the coming years?
Roundtable Track 1
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Brand Loyalty: Standing the Test of Time
  • Is the brand or product more important when it comes to loyalty?
  • How can you maintain loyal customers over time?
  • How does developing the customer experience link in to creating loyal customers? What other aspects of your business affect the loyalty of your customers?
  • Should you be going beyond traditional loyalty schemes in order to ensure your brand stands the test of time?
Roundtable Track 2
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
The Mindset of a Modern Marketeer
  • Can a modern marketeer do everything, or do they need to stick with what they know?
  • Can anyone in your marketing team take on socials effectively?
  • Will a new generation of marketeers create a heavier focus on social interaction?
Roundtable Track 3
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Getting in Tune With the Social Zeitgeist
  • How can you capitalize on the Zeitgeist to build & reinforce your brand?
  • How can you align yourself with a cause that matches your brand?
  • How can you use political & social issues in your marketing strategy?
  • Can building brand ambassadors further this cause?
Roundtable Track 4
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Content, Creation & Dissemination: Developing Impactful Brand Engagement That Sticks
  • In an era of short attention spans, how can marketers ensure their brand resonates with consumers?​
  • How do you keep content meaningful to different consumer segments while maintaining an overall consistent brand message?​
  • How can you measure the effectiveness of your content?
  • With a plethora of mediums to manifest your message, where do you prioritize your channel strategy when disseminating new content? Where does the message need to go?
Roundtable Track 5
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Experience, Experience, Experience: Creating Moments That Matter
  • How can you provide experiences that customers want to engage with?
  • How can you compete in a world of digital fascination?
  • How do you create unified collaboration across the business to execute CX which doesn’t confuse or disgruntle customers?
  • How can you balance brand distinctiveness with customer needs & expectations?
Workshop
4:20pm - 5:00pm
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
A Data-Driven Approach to Creativity & Content

Collaboration results in innovation.

  • How much do you let data drive the creative process? The tried & tested method to engage your audience is story telling
  • Does data tell your full story?
  • Data can come with speculations due to its bad reputation, but how are more & more creative agencies putting data at the heart successfully?
Workshop
5:05pm - 5:45pm
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Doing More with Less: The Budget Issue

As many senior marketers find their budgets stretched & departments under-resourced, it is necessary for marketing to be more innovative in its approach & to identify efficiencies.

  • Where in the marketing effort are resource pressures most detrimental to your assigned goals & objectives? ​
  • What role will AI & new technologies play in increasing efficiencies & taking on the bulk of the workload? ​
Attendee Downtime
5:45pm - 6:00pm
​An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?

Take a well-earned break before joining us for networking drinks.

Networking Drinks
6:00pm - 7:00pm

A casual setting to network and meet the rest of the attendees and discuss relevant topics at your leisure.

Gala Dinner
7:00pm - 10:00pm
headshot of Alegra O'Hare
Alegra O'Hare
Former CMO - GAP

Join us for our Gala Dinner & Keynote Speaker. An opportunity to network with your peers in a social environment with a three course dinner and wine whilst listening to an industry leader discuss a key topic.

Tuesday June 9, 2020
Breakfast
7:00am - 7:50am

Please come down and join us for breakfast and prepare for a day of workshops, keynotes, debates and panels.

Welcome Remarks
7:50am - 8:00am

Our Master of Ceremonies will brief you into the day 2 program to make sure you are in the right place at the right time.

Panel Discussion
8:00am - 8:30am
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
How Much is Too Much? From Creepy, to Value Led Personalization

A recent survey stated that 86% of consumers say that personalization has some impact on what they purchase. However, cases such as Target’s pregnancy predictions have highlighted that personalization can go too far.
– How do you balance personalization with data compliance issues?
– How can personalization have a positive impact on your brand image?
– How can you tailor the experience with specific customers without encroaching too much?

Keynote
8:30am - 9:00am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
What Can Goliath Learn From David?

In order to thrive, organizations need to be nimble, innovative, & disruptive – not words which are often associated with legacy brands. By definition, disruptor brands are innovators. What can legacy brands learn from smaller organizations in order to survive?

– How can legacy brands learn to adapt in order to stay competitive?

– How legacy brands can focus on storytelling to sell their brand?

– How can larger organizations truly start to behave like a start up?

Oxford Style Debate and Live Polling
9:00am - 9:40am
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Does Quality Trump Quantity?

In order for brands to have an always-on approach, marketers need to be constantly creating new content. However, should brands be realigning their focus on creating less-frequent, more high-quality content.

In this oxford-style debate, two speakers will be arguing whether the focus should be quality, or quantity, when creating brand content.

Coffee & Networking Break
9:40am - 10:00am

Take a break and refuel whilst networking and socializing with your peers.

Case Study
10:00am - 10:40am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
‘Out with the Old, In with the New’ – Is it Time to Rethink Content?
headshot of Bill Weiss
Bill Weiss
VP Brand & Creative - HelloFresh

Consistently producing content which provides real value to people, & draws attention, is hard. However, is there always a need to have to produce new content?
– How can you utilize old content in a way which adds new purpose & value?
– How can you improve the content you have already created?
– How can you use insights from SEO research to help with the process?
– Can you still maintain an always-on approach if you recycle content?

 

Workshop
10:45am - 11:25am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
User Generated Content: Turning Customers into Advocates

92% of consumers trust organic, user-generated content more than they trust traditional advertising. Brands like Starbucks, Coca Cola, & Netflix have all benefited from using user-generated content.
– How best to utilize user-generated content?
– How can you go about creating content for these campaigns?
– What examples of UGC can you use? How can you best align them to your brand?

Keynote
11:30am - 12:00pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Purpose is Power

More & more consumers are making purchasing decisions based on a brand’s purpose. A study has shown that 88% of consumers want to know brands they are supporting have a real impact. This radical change in behavior has necessitated a radical pivot in how companies must formulate their brand strategy.

-What opportunities does purpose-driven brand loyalty open up to marketers?

-How do legacy brands effectively shift in this direction?

-How do brands demonstrate authenticity when creating content which plants a flag on a particular purpose or cause?

Networking Lunch
12:00pm - 1:15pm

Join us for a sit-down lunch, and a chance to catch up on emails and get ready for the afternoon.

Roundtable
Session 2 - Discovery
1:15pm - 2:30pm
Learning and sharing with your group. What are the solutions? Are they readily available? What path are you going to take?
Drill-down Roundtables
  1. Brand Loyalty: Standing the Test of Time
  2. The Mindset of a Modern Marketeer
  3. Getting in Tune With the Social Zeitgeist
  4. Content, Creation & Dissemination: Developing Impactful Brand Engagement That Sticks
  5. Experience, Experience, Experience: Creating Moments That Matter
Workshop
2:35pm - 3:15pm
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Likes, Clicks, Comments, Engagement; How do You Measure Up?

Measuring success on social media isn’t clear cut, what metrics matter – how can you analyze your results?

– How relevant are these metrics?

– What is the goal from a social campaign?

– What kind of return on investment can be seen from these metrics?

– Does sentiment outweigh these metrics?

– How can sentiment be measured?

Case Study
3:20pm - 4:00pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Controversy Leads to Capital: How Emotion Can Take You Viral

Controversial campaigns have the power to make or break your brand. Campaigns from Nike; Gillette; & Airbnb have shown that playing on emotion can have the power to make your ads go viral. How can you utilize emotion to increase the reach of your brand message?

Coffee & Networking Break
4:00pm - 4:15pm

Take a break and refuel whilst networking and socializing with your peers.

Panel Discussion
4:15pm - 4:45pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Brand Perception: Who Do You Think You Are?
headshot of Diane Ellis
Diane Ellis
Former Brand President - Chico's FAS, Inc.

Consumers now have an expectation of a brand having a personality, whether this is through a; specific campaign; through social media interaction; or any other method.

– How much does brand perception influence consumer interaction?

– Who holds control over a brands perception? Is it the consumer, or is it the brand?

– What makes you stand out from the crowd?

– Are your consumers loyal to you because of what makes you different?

Attendee Downtime
5:15pm - 6:45pm

A needed break after a content filled day. Please use this time as you wish prior to joining us for our night 2 seated dinner.

Networking Drinks
6:45pm - 7:30pm

A casual setting to network and meet the rest of the attendees and discuss relevant topics at your leisure.

Gala Dinner & Entertainment
7:30pm - 10:00pm

Join us for our night two Gala Dinner, which will be in a casual and inviting setting.

Wednesday June 10, 2020
Breakfast
7:00 am - 7:50 am

Please come down and join us for breakfast and prepare for a day of workshops, keynotes, debates and panels.

Welcome Remarks
7:50 am - 8:00 am

Our Master of Ceremonies will brief you into the day 3 program to make sure you are in the right place at the right time.

Keynote
8:00 am - 8:30 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Go Green or Go Home?

With the rise of green marketing strategies, are you going green for the right reasons?

-How can you understand, & care for the needs of eco conscious consumers?

-How can you market products that are non-eco friendly?

-Has marketing caught up with the green movement?

-How difficult is it to be sustainable in the age of consumerism?

Workshop
8:35 am - 9:15 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
TikTok, You Can’t Stop the Clock: Learning to Adapt to the Next Big Digital Channels

New digital channels are offering marketers new ways to build their brand & increase brand recognition. TikTok, as an example, has been used by brands like Chipotle & the NBA in order to reach new audiences. However, how can you fully utilize the new digital channels?How can you adapt your marketing strategy in order to keep up with new digital channels? How do you recognize if digital channels are just ‘flashes in the pan’? Which ones do you choose to invest in?

Workshop
9:20 am - 10:00 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Micro Influencers Pack a Major Punch

Micro-influencers are surprising the marketing world. What they lack in followers, micro-influencers make up for in valuable authentic marketing opportunities. Statistics show that they have seven times the engagement rate on Instagram as influencers with larger followings.

  • What makes working with micro-influencers so successful?
  • What is the perfect following number for your brand?
  • Are micro-influencers relevant across industry?
Roundtable
Session 3 - Outcomes
10:05 am - 11:00 am
What does it all mean? Tracing back through two days of work, where are we? What are you bringing back to the office with you?
Drill-down Roundtables
  1. Brand Loyalty: Standing the Test of Time
  2. The Mindset of a Modern Marketeer
  3. Getting in Tune With the Social Zeitgeist
  4. Content, Creation & Dissemination: Developing Impactful Brand Engagement That Sticks
  5. Experience, Experience, Experience: Creating Moments That Matter
Keynote
11:00 am - 11:30 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
2020 Vision: What’s in Store for Marketing?

Moving in to the 2020s, what can we expect from marketing developments?

– With the basic definition of what marketing is & what marketeers do having changed so drastically, how will this reflect in the next decade?

– The need for marketeers to be adaptable to change

– How will Generation Z, with their different skillsets/expectations, entering the workforce impact on the marketing industry?

– What can be expected from the next tech savvy generation of marketeers?

Summit Location

The Ritz-Carlton, Naples, Florida

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

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GDS Summits host experts to help experts. Our speakers are leading executives willing to share their insight to change the industry and the world in critical ways.

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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