On 18-20 march 2019 at the excellent Ritz-Carlton Reynolds, Lake Oconee in Atlanta, the US edition of our CMO Digital Insight Summit will bring together senior decision-makers and business leaders from across the digital spectrum to discuss current industry challenges and opportunities, how to get the most out of them – and where the solutions lie for today’s digital marketers.

Key themes under discussion include: Creating a Customer Centric Culture… Building a Community: The Future Digital Consumer… Where to Find the Connected Spender; The Next Generation Marketing Executive: Skills, tools and mindsets for success

From case studies that lift the lid on operations inside best-in-class organizations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
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Attendees Include

The upcoming summit will welcome executives from some of the world's biggest and most recognisable firms - as well as the most forward-thinking - as they look to address their project challenges.
Image of Michael Mancuso
Michael Mancuso
Head of Digital Analytics
The Wendy’s Company
Image of Sarah Frese
Sarah Frese
Global Head of Product Marketing
Uber
Image of Christopher Yu
Christopher Yu
VP, Head of Digital & Marketing Tech Agile Innovation
U.S. Bank
Image of Stephanie Eaddy
Stephanie Eaddy
Global Growth Director The McDonald's Division
The Coca-Cola Company
Image of Chuck Linden
Chuck Linden
EVP, Global Business: eCommerce
Crayola
Image of Shannon Truax
Shannon Truax
Global VP Brand and Social
GoDaddy
Image of Shonodeep Modak
Shonodeep Modak
CMO, North America
Schneider Electric
Image of Andrea Sengara
Andrea Sengara
SVP Consumer Marketing & Innovation, Moet Hennessy
LVMH
Image of Jessica Latimer
Jessica Latimer
VP, Head of Social Media
Citizens Bank
Image of Joey Schultz
Joey Schultz
VP Consumer Marketing
AT&T
Image of Steve Ramirez
Steve Ramirez
SVP Digital Strategy
First Citizens Bank
Image of Carla Dodds
Carla Dodds
Chief Digital Officer/Consultant
Pier 1

6 Challenges in Digital Marketing

Our summit is focused on solving your strategic challenges
  • Using data effectively to drive personalized experiences and meet rising customer expectation
  • Understanding how to close the loop between brand and performance marketing
  • Developing a credible, authentic, consistent voice across myriad customer touchpoints and channels
  • Proving the value of digital marketing efforts through effective metrics and measurement
  • Creating assets at the required volume to feed the content marketing machine
  • Activating cultural networks, tapping into tribes and harnessing the power of community
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Summit Schedule

3 Days - 3 Summit Themes - 15 Workshops
Day 1
Day 2
Day 3
Monday March 18, 2019
Welcome & Your Itinerary Explained
3:25pm - 3:30pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Opening panel
3:30pm - 4:30pm

We live in an overwhelmingly digital world: technology has become ubiquitous, connectivity likewise. It is embedded in how we interact as consumers, as professionals, as human beings. Expectations have changed to the extent that we now feel entitled to access digital tools, services and experiences. Businesses need to respond to that dynamic. So what does that mean for marketing? More specifically, what does it mean for digital marketing?

Roundtable
4:30pm - 6:00pm
Track 1: Audience engagement: creating a more personalised experiences
headshot of Christopher Yu
Christopher Yu
VP, Head of Digital & Marketing Tech Agile Innovation - U.S. Bank
Roundtable
4:30pm - 6:00pm
Track 2: Content and conversion: moving the needle on your efforts
headshot of Michael Reichman
Michael Reichman
VP Marketing - Beautopia Hair
Roundtable
4:30pm - 6:00pm
Track 3: The future of marketing: skills, tools and mindsets for success
Solution provider briefing
6:00pm - 6:30pm

Introduction to your onsite CSM, review the app and its various functions. Dive into best practice for the 40-minute meetings and how to ensure you are securing follow up meetings.

Cocktail reception
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner & keynote
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Tuesday March 19, 2019
Breakfast
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Workshop
8:05am - 8:45am
Session 1: Driving efficiencies through culture
headshot of Peta Martin
Peta Martin
Director, Creative Operations - eBay
Workshop
8:50am - 9:30am
Session 2: The new competitive edge: always on location technology
Workshop
9:35am - 10:15am
Session 3: Meetings & Networking
Workshop
10:20am - 11:00am
Session 4: Basically digital: pragmatic digital perspective and definitions
headshot of Howard Cohen
Howard Cohen
Head, Digital Capability Management, Collaboration Services - Bristol-Myers Squibb
Workshop
11:05am - 11:45am
Session 5: Significance: digital funnel optimization - how far can you boost online revenue upward?
headshot of Mike Le
Mike Le
COO - CB/I Digital
Lunch & networking
11:50am - 12:50pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Roundtable
12:55pm - 1:55pm
Track 1: Audience engagement: creating a more personalised experiences
headshot of Christopher Yu
Christopher Yu
VP, Head of Digital & Marketing Tech Agile Innovation - U.S. Bank
Roundtable
12:55pm - 1:55pm
Track 2: Content and conversion: moving the needle on your efforts
headshot of Michael Reichman
Michael Reichman
VP Marketing - Beautopia Hair
Roundtable
12:55pm - 1:55pm
Track 3: The future of marketing: skills, tools and mindsets for success
Workshop
2:00pm - 2:40pm
Session 6: Using loyalty to drive cross channel interaction
headshot of Theresa Braga
Theresa Braga
Director of Digital Marketing - Ocean State Job Lot
Workshop
2:45pm - 3:25pm
Session 7
headshot of Carla Dodds
Carla Dodds
Chief Digital Officer/Consultant - Pier 1
Workshop
3:30pm - 4:10pm
Session 8: Sitting out this Super Bowl
headshot of Shannon Truax
Shannon Truax
Global VP Brand and Social - GoDaddy
Workshop
4:15pm - 4:55pm
Session 9: Meetings & Networking
Attendee downtime
4:55pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Dinner & experience
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Wednesday March 20, 2019
Breakfast
7:00 am - 8:00 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Workshop
8:05 am - 8:45 am
Session 10: Augmented Reality: a real life example of putting the shopper first
headshot of Brian Hutchinson
Brian Hutchinson
Director of Shopper Marketing - Georgia Pacific
Workshop
8:50 am - 9:30 am
Session 11: Making the brand mission matter: the case for mission led commercialization
headshot of Chuck Linden
Chuck Linden
EVP, Global Business: eCommerce - Crayola
Workshop
9:35 am - 10:15 am
Session 12: Meetings & Networking
Roundtable
10:20 am - 11:00 am
Track 1: Audience engagement: creating a more personalised experiences
headshot of Christopher Yu
Christopher Yu
VP, Head of Digital & Marketing Tech Agile Innovation - U.S. Bank
Roundtable
10:20 am - 11:00 am
Track 2: Content and conversion: moving the needle on your efforts
headshot of Michael Reichman
Michael Reichman
VP Marketing - Beautopia Hair
Roundtable
10:20 am - 11:00 am
Track 3: The future of marketing: skills, tools and mindsets for success
Workshop
11:05 am - 11:35 am
Session 13: A fresh, never frozen, approach to omni-channel personalization
headshot of Michael Mancuso
Michael Mancuso
Head of Digital Analytics - The Wendy’s Company
Workshop
11:40 am - 12:10 pm
Session 14: Building a community-driven superbrand
headshot of Chris Lane
Chris Lane
Global Head of Digital and Brand Marketing - Fiverr
Workshop
12:15 pm - 12:45 pm
Session 15
Closing panel
12:45 pm - 1:30 pm

What have been the most interesting discussion points over the last few days? What are the key takeaways? Are there any immediate actions to be implemented? And what further questions have emerged?

Lunch & farewells
1:35 pm - 2:35 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

The Ritz-Carlton Reynolds, Atlanta, Georgia

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

Join us at the Upcoming Event

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