On 18-20 march 2019 at the excellent Ritz Carlton in Greensboro, Georgia, the US edition of our CMO Digital Insight Summit will bring together senior decision-makers and business leaders from across the digital spectrum to discuss current industry challenges and opportunities, how to get the most out of them – and where the solutions lie for today’s digital marketers.

Key themes under discussion include: Creating a Customer Centric Culture… Building a Community: The Future Digital Consumer… Where to Find the Connected Spender; The Next Generation Marketing Executive: Skills, tools and mindsets for success

From case studies that lift the lid on operations inside best-in-class organizations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Erez Yereslove
Erez Yereslove
COO Americas Marketing - Operations and Strategy
eBay
Image of Anil Agrawal
Anil Agrawal
SVP Digital Transformation & Delivery
Citi
Image of Emanuele Madeddu
Emanuele Madeddu
EVP Global Brand Strategy
National Geographic
Image of Ricky Joshi
Ricky Joshi
CMO
Saatva
Image of Andy Hoang
Andy Hoang
CMO
California State University
Image of Gaurav Bhatia
Gaurav Bhatia
Chief Digital Officer
NewDay USA
Image of Maria Amezaga
Maria Amezaga
VP Marketing
BP
Image of Drew Lesicko
Drew Lesicko
Head of Product Mobile Innovation and Emerging Platforms
AOL
Image of Alberto Hernández López
Alberto Hernández López
VP Integrated Consumer Communications Gerber US
Nestle
Image of Brooke Hardesty
Brooke Hardesty
Director Interactive Marketing
Warner Music Group
Image of Don Mann
Don Mann
SVP - Consumer Commercial & Brand Marketing Officer
First United Bank
Image of Lisa Schneider
Lisa Schneider
Chief Digital Officer & Publisher
Merriam-Webster Inc.

6 Challenges in Digital Marketing

Our summit is focused on solving your strategic challenges
  • Using data effectively to drive personalized experiences and meet rising customer expectation
  • Understanding how to close the loop between brand and performance marketing
  • Developing a credible, authentic, consistent voice across myriad customer touchpoints and channels
  • Proving the value of digital marketing efforts through effective metrics and measurement
  • Creating assets at the required volume to feed the content marketing machine
  • Activating cultural networks, tapping into tribes and harnessing the power of community
Apply to attend

Summit Schedule

3 Days - 3 Summit Themes - 15 Workshops
Day 1
Day 2
Day 3
Monday March 18, 2019
Summit registration
1:00pm - 6:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Welcome address
3:30pm - 3:45pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Keynote Speech
3:45pm - 4:25pm
Keynote panel discussion
Roundtable
4:30pm - 6:00pm
Track 1: Audience engagement: creating a more personalised experiences
headshot of Christopher Yu
Christopher Yu
Vice President, Head of Digital & Marketing Tech Agile Innovation - U.S Bank
Roundtable
4:30pm - 6:00pm
Track 2: Content and conversion: moving the needle on your efforts
Roundtable
4:30pm - 6:00pm
Track 3: The future of marketing: skills, tools and mindsets for success
Solution provider briefing
4:30pm - 4:40pm

Detail to Follow.

Cocktail reception
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner & keynote
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Tuesday March 19, 2019
Breakfast
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Keynote Speech
8:05am - 8:30am
Keynote address: Marketing threats: where is the next disruption coming from?
Collaborate
8:35am - 9:30am

TABLE 1: Short-term vs long-term thinking
Research carried out over the past couple of years has confirmed something many in the advertising community have long suspected: that marketing spend is overly focused on the short term. To what extent do you agree? Is this a problem? Do we need to introduce more long-term thinking in our marketing plans? And if so, how?

TABLE 2: Programmatic tech
Everyone knows that programmatic tech has changed media buying and disrupted revenue streams. But is it really working for your business? How is your brand approaching it, how do you find the right staff or agencies to facilitate it, and what are the barriers (and secrets) to programmatic success?

TABLE 3: Harnessing the power of voice
20% of searches today are happening without a screen – and that figure is only set to rise as familiarity with interfaces such as Amazon Echo, Google Assistant and others takes hold. What is the impact of this trend on marketing? Is Alexa a Trojan horse? And how do you successfully insert yourself in this new breed of conversation?

TABLE 4: Taking on Goliath
Amazon is the ultimate brand ‘frenemy’ – a huge competitive threat is that redefining expectations around the customer experience, but at the same time a major platform for others’ success and growth. What has been the ‘Amazon effect’ at your organisation? And what is your strategy to compete effectively?

TABLE 5: Dealing with disruption
From the impact of Brexit to the lack of digital skills, from GDPR to the rise in the national living wage to the emergence of new, disruptive technologies like AI, voice and VR: what are the big external, non-marketing-specific trends that are keeping you awake at night?

Workshop
9:35am - 10:15am
Session 1: Think like a challenger
Workshop
10:20am - 11:00am
Session 2: Taking on the market leader – and winning: a challenger brand study
Coffee & networking
11:00am - 11:20am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Workshop
11:20am - 12:00pm
Session 3: Fresh, never frozen, take on personalisation
headshot of Michael Mancuso
Michael Mancuso
Head of Digital Analytics - The Wendy’s Company
Workshop
12:05pm - 12:45pm
Session 4: Cutting through digital complexity
Workshop
12:50pm - 1:30pm
Session 5: How do you successfully monetise your content marketing?
Lunch & networking
1:30pm - 2:30pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Workshop
2:30pm - 3:10pm
Session 6: Amplifying your marketing spend through automation
Workshop
3:15pm - 3:55pm
Session 7: Attributing your conversions more effectively
Coffee & networking
3:55pm - 4:05pm

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Workshop
4:05pm - 4:45pm
Session 8: Building an engaged community: a brand case study
Workshop
4:50pm - 5:30pm
Session 9: Creating marketing impact: my most valuable digital lessons
Attendee downtime
5:30pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Dinner & experience
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Wednesday March 20, 2019
Breakfast
7:30 am - 8:30 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Workshop
8:30 am - 9:10 am
Session 10: Is marketing about driving greater engagement or more sales?
Workshop
9:15 am - 9:55 am
Session 11: How is artificial intelligence a game-changer for marketing?
Workshop
10:00 am - 10:40 am
Session 12: Delivering on customer experience: a brand case study
Coffee & networking
10:40 am - 10:50 am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Workshop
10:50 am - 11:30 am
Session 13: Becoming truly mobile-first: looking beyond the channel
Workshop
11:35 am - 12:15 pm
Session 14: The state of marketing in 2018: where we’ve been and where we’re going next
Workshop
12:20 pm - 1:00 pm
Session 15: Closing panel & wrap up
Lunch & farewells
1:00 pm - 2:00 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

The Ritz-Carlton Reynolds, Atlanta, Georgia

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.