CMO Digital Insight Summit
On 18-20 march 2019 at the excellent Ritz-Carlton Reynolds, Lake Oconee in Atlanta, the US edition of our CMO Digital Insight Summit will bring together senior decision-makers and business leaders from across the digital spectrum to discuss current industry challenges and opportunities, how to get the most out of them – and where the solutions lie for today’s digital marketers.
Key themes under discussion include: Creating a Customer Centric Culture… Building a Community: The Future Digital Consumer… Where to Find the Connected Spender; The Next Generation Marketing Executive: Skills, tools and mindsets for success
From case studies that lift the lid on operations inside best-in-class organizations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.
The summit has given me exposure to a lot of interesting technologies that I would not have otherwise found out about.
I feel better equipped to approach these projects because I’ve come across some opportunities I didn’t know about before.
We have struck up many conversations and a couple of transformation projects with suppliers GDS have introduced us to.
Our Approach
Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.
Who Attends
Attendees Include
6 Challenges in Digital Marketing
- Using data effectively to drive personalized experiences and meet rising customer expectation
- Understanding how to close the loop between brand and performance marketing
- Developing a credible, authentic, consistent voice across myriad customer touchpoints and channels
- Proving the value of digital marketing efforts through effective metrics and measurement
- Creating assets at the required volume to feed the content marketing machine
- Activating cultural networks, tapping into tribes and harnessing the power of community
Summit Schedule
Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.
We live in an overwhelmingly digital world: technology has become ubiquitous, connectivity likewise. It is embedded in how we interact as consumers, as professionals, as human beings. Expectations have changed to the extent that we now feel entitled to access digital tools, services and experiences. Businesses need to respond to that dynamic. So what does that mean for marketing? More specifically, what does it mean for digital marketing?
Why you should care: We are at a critical juncture in marketing. On the one hand, customers expect ever more personalized messaging, content and offers that display knowledge of individual tastes and preferences. On the other, new regulations make using customer data for marketing purposes more challenging. The trick is to become a trusted, credible partner, using the right data to ensure greater relevance and value. So how do marketers strike the right balance in order to build greater trust?
Key questions to cover: What strategies drive the greatest engagement? Are your data strategies working? How do you do personalization at scale? How do you build a credible and authentic voice? What is the role of communities? Is this something you build, curate or piggyback? How do you harness influencers? What is the value of recommendations and reviews?
Why you should care: Only 30% of marketers see their content marketing as effective. The challenge of tying your content efforts to either the top or bottom line is huge – and organisations everywhere are wrestling with how to get measurable returns on their marketing efforts. Too many content initiatives have no direct impact on the key business metrics of revenue, growth or profitability (or at least, no way to track what that impact is). So how do you tie content and conversion together?
Key questions to cover: What is the true function of content? Is it to engage or convert? How do you connect storytelling and conversion? How do you link engagement to the bottom line? What are the metrics for measuring content success? Is ROI important in content strategy? Do always-on and impact campaigns have different content needs? How do we avoid creating wallpaper?
Why you should care: According to executive search firm Spencer Stuart, average CMO tenure is down to just 42 months. Tough business headwinds, the emergence of new technologies and changing consumer preferences and behaviours is putting pressure on CMOs to adapt quickly and come up with new solutions. The CMO is increasingly expected to drive and define business strategy – so are you ready for what is coming next?
Key questions to cover: What is the future role of the marketing function? How is it changing? What skills do we need? Does it require left or right brain thinking? Is marketing an art or a science? What are the technologies that will impact the industry? What does the advent of AI and marketing automation mean for marketers? Should technology augment or define your strategy?
Introduction to your onsite CSM, review the app and its various functions. Dive into best practice for the 40-minute meetings and how to ensure you are securing follow up meetings.
Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.
Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.
The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.
Business inherently create hierarchy, structure and processes in order to control individuals to be able to anticipate results. Moving to a culture where we arm our people with context, provide guidance and allow them to forge their own path can seem scary? When given freedom, trust and are empowered to use good judgement, an organization can move more quickly. Individuals gain confidence and skills, resulting in improved morale. The company as a whole can benefit with the ability to work in unison, more leanly and creating efficiencies as a result.
Key takeaways:
- Letting Go: How do we empower our teams to take responsibility for their work and actions while maintaining our authority?
- Evolving: Getting out of a formal review structure and embracing immediate and candid feedback
- Impact: Focusing on what you need to do and not how it?s getting done
- Net-Net: How having a mature organization yields efficiencies
Hosted By Foursquare Labs, Inc.
Taking advantage of always-on location tech, that is constantly feeding back authentic insights and business intelligence can give marketers a competitive edge in an increasingly competitive market. Using location data at every level: from media targeting to content creation, to engagement and measurement, can literally, move the needle.
Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.
The word “digital” has many meanings. Conversations both inside and outside are often confusing because of the assumptions made. In order to be successful in these digital discussions, we need to establish what we mean and our intent. In this workshop, we will talk about some common definitions and how they can help us navigate this complex subject area. The result of this discussion will provide insight on “How to” address complexity in organizations concerning digital capabilities.
Key takeaways:
- Identify common terms and define Digital Business, Digital Marketing, Digital Workplace.
- Discuss methods and practice of having these conversations.
- Identify and discuss common tools and technology which creates complexity for these areas business.
Hosted By CB/I Digital
CMOs today face the challenge of growing sales with limited resources while being bombarded by countless choices of data, channels, and shiny new tools. Investing in the wrong approach can leads to months of hard work, lots of wasted spending, and none of the hoped for results.
What’s missing are the insights that can help marketing allocate resources to the true growth drivers that impact a brand’s bottom line.
Join Significance workshop today to discuss how you can leverage digital funnel analytics to identify low-hanging fruits and hidden opportunities that can deliver returns much faster than the competition.
This approach has helped Mike Le and CB/I Digital double the monthly online revenue for an online retailer with over 1 million SKUs and 9 figure annual online sales after 12 consecutive months of declining sales.
You will learn:
- Full-funnel tracking setup for a multi-channel, multi-touchpoint customer journey
- Ways to detect unusual signals that reveal true issues and missed opportunities
- How to zero in on points of scale that can create significant growth without increase spending
- Ways to implement channel optimization (SEO, Paid, Email, etc) to expand top funnel while maintaining a profitable bottom line
- How you can combine analytics and UX, as well as customer psychology, to increase conversions and customer lifetime value (LTV)
Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.
Why you should care:
We are at a critical juncture in marketing. On the one hand, customers expect ever more personalized messaging, content and offers that display knowledge of individual tastes and preferences. On the other, new regulations make using customer data for marketing purposes more challenging. The trick is to become a trusted, credible partner, using the right data to ensure greater relevance and value. So how do marketers strike the right balance in order to build greater trust?
Key questions to cover:
- What strategies drive the greatest engagement?
- Are your data strategies working?
- How do you do personalization at scale?
- How do you build a credible and authentic voice?
- What is the role of communities? Is this something you build, curate or piggyback?
- How do you harness influencers? What is the value of recommendations and reviews?
Why you should care:
Only 30% of marketers see their content marketing as effective. The challenge of tying your content efforts to either the top or bottom line is huge ? and organisations everywhere are wrestling with how to get measurable returns on their marketing efforts. Too many content initiatives have no direct impact on the key business metrics of revenue, growth or profitability (or at least, no way to track what that impact is). So how do you tie content and conversion together?
Key questions to cover:
- What is the true function of content?
- Is it to engage or convert?
- How do you connect storytelling and conversion?
- How do you link engagement to the bottom line?
- What are the metrics for measuring content success?
- Is ROI important in content strategy?
- Do always-on and impact campaigns have different content needs?
- How do we avoid creating wallpaper?
Why you should care:
According to executive search firm Spencer Stuart, average CMO tenure is down to just 42 months. Tough business headwinds, the emergence of new technologies and changing consumer preferences and behaviours is putting pressure on CMOs to adapt quickly and come up with new solutions. The CMO is increasingly expected to drive and define business strategy ? so are you ready for what is coming next?
Key questions to cover:
- What is the future role of the marketing function?
- How is it changing?
- What skills do we need?
- Does it require left or right brain thinking?
- Is marketing an art or a science?
- What are the technologies that will impact the industry?
- What does the advent of AI and marketing automation mean for marketers?
- Should technology augment or define your strategy?
With the changing landscape in eCommerce, a traditional retailer needs to be nibble and creative to drive people to their storefronts. As technology advances, consumers have a multitude of choices on how and where to purchase products. As a means to understand our consumers in stores, loyalty programs have become an effective tool to gather customer purchasing data to drive cross channel interaction and drive to stores. As Marketers, our challenge is to create experiences that are both digital and physical and to create a multi channel mix that is successful for our brand and resonates with our customers.
Key takeaways:
- Leverage loyalty data to drive digital and in store experiences. Effective strategies to encourage loyalty sign up in stores.
- Options to communicate to loyalty members in multiple channels to drive them into store.
- Tailoring the message and offers to customers based on purchase to increase order value or store trips.
Details to follow.
Participating in The Big Game will run you $5-5.3MM for a single 30-second spot. For that amount of money, what might you get in digital? For starters?1.7 billion impressions on either Instagram or Facebook, 100 Twitch campaigns, or 20 Instagram posts from Kendall Jenner. What?s the bigger payoff? This year, GoDaddy sat out this Super Bowl, and instead tapped into a global dialogue to reach today?s highly fragmented audience. In this session, we?ll discuss Make the World You Want, looking at key ways to engage, who to align, and how to build an authentic and layered content set to make lasting impact.
Key takeaways:
- Identifying the right platforms and channels is key to delivering your message and get people talking.
- Authentic content is a key driver for success, and it isn?t ?one size fits all.?
- Layered content and retargeting has high and lasting impact.
Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.
Time for a well-deserved break in your busy schedules.
Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.
The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.
Don?t do marketing technology just because you can. But when it?s appropriate and when you put the shopper first, you can create a meaningful experience. This session will review a case-study that is currently in-market, and why by putting the shopper at the heart of the execution, you can overcome shopper barriers and win the battle in-store, out-of-store, or even your shoppers front door!
Key takeaways:
- Let insights dictate how best to connect to your shopper
- Don’t do technology @ retail just because you can… do it because you are overcoming a shopper barrier
- When it comes to AR… reaching the masses is absolutely critical. If you are asking the shopper to download an app… you have already lost!
Brand management has never been more complex. The myriad of tools and technologies are emerging and evolving faster than companies can understand, assess, and integrate into their businesses and practices. In the attempt to keep up with current pace of change, it’s easy to forget why a brand exists and who it serves. This workshop will discuss pragmatic approaches to digital commercialization that keep a brand’s mission in the forefront to drive relevance, engagement, and monetization.
Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.
Why you should care:
We are at a critical juncture in marketing. On the one hand, customers expect ever more personalized messaging, content and offers that display knowledge of individual tastes and preferences. On the other, new regulations make using customer data for marketing purposes more challenging. The trick is to become a trusted, credible partner, using the right data to ensure greater relevance and value. So how do marketers strike the right balance in order to build greater trust?
Key questions to cover:
- What strategies drive the greatest engagement?
- Are your data strategies working?
- How do you do personalization at scale?
- How do you build a credible and authentic voice?
- What is the role of communities?
- Is this something you build, curate or piggyback?
- How do you harness influencers?
- What is the value of recommendations and reviews?
Why you should care:
Only 30% of marketers see their content marketing as effective. The challenge of tying your content efforts to either the top or bottom line is huge ? and organisations everywhere are wrestling with how to get measurable returns on their marketing efforts. Too many content initiatives have no direct impact on the key business metrics of revenue, growth or profitability (or at least, no way to track what that impact is). So how do you tie content and conversion together?
Key questions to cover:
- What is the true function of content?
- Is it to engage or convert?
- How do you connect storytelling and conversion?
- How do you link engagement to the bottom line?
- What are the metrics for measuring content success?
- Is ROI important in content strategy?
- Do always-on and impact campaigns have different content needs?
- How do we avoid creating wallpaper?
Why you should care:
According to executive search firm Spencer Stuart, average CMO tenure is down to just 42 months. Tough business headwinds, the emergence of new technologies and changing consumer preferences and behaviours is putting pressure on CMOs to adapt quickly and come up with new solutions. The CMO is increasingly expected to drive and define business strategy ? so are you ready for what is coming next?
Key questions to cover:
- What is the future role of the marketing function?
- How is it changing? What skills do we need?
- Does it require left or right brain thinking?
- Is marketing an art or a science?
- What are the technologies that will impact the industry?
- What does the advent of AI and marketing automation mean for marketers?
- Should technology augment or define your strategy?
Consumer expectations are oscillating at a dizzying pace, largely due to the emergence of new hyper-personalized experiences that create emotional resonance. Traditional segmentation models and marketing tactics are beginning to fall flat, leading to unmet consumer needs and the emergence of new, hyper-growth companies that are disrupting major brands. Learn how my team leveraged behavioral data to become a disruptor, and how your teams can do the same.
Key takeaways:
- Understand the power of emotional resonance in digital marketing
- Learn how Wendy’s used behavioral data to rethink segmentation
- Explore the potential of personalized omnichannel marketing tactics
Details to follow
What have been the most interesting discussion ppoints over the last few days? What are the key takeaways? Are there any immediate actions to be implemented? And what further questions have emerged?
What have been the most interesting discussion points over the last few days? What are the key takeaways? Are there any immediate actions to be implemented? And what further questions have emerged?
Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.
Summit Location
Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.
Latest Case Study
Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…
To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.
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