On 12-14 November 2018 at the excellent Fairmont Mayakoba in Mexico, the US edition of our CMO Digital Insight Summit will bring together senior decision-makers and business leaders from across the digital spectrum to discuss current industry challenges and opportunities, how to get the most out of them – and where the solutions lie for today’s digital marketers.

Key themes under discussion include: Creating a Customer Centric Culture…Building a Community: The Future Digital Consumer…Where to Find the Connected Spender; The Next Generation Marketing Executive: Skills, tools and mindsets for success

From case studies that lift the lid on operations inside best-in-class organizations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Anil Agrawal
Anil Agrawal
SVP Digital Transformation & Delivery
Citi
Image of Emanuele Madeddu
Emanuele Madeddu
EVP Global Brand Strategy
National Geographic
Image of Erez Yereslove
Erez Yereslove
COO Americas Marketing - Operations and Strategy
eBay
Image of Ricky Joshi
Ricky Joshi
CMO
Saatva
Image of Andy Hoang
Andy Hoang
CMO
California State University
Image of Gaurav Bhatia
Gaurav Bhatia
Chief Digital Officer
NewDay USA
Image of Maria Amezaga
Maria Amezaga
VP Marketing
BP
Image of Drew Lesicko
Drew Lesicko
Head of Product Mobile Innovation and Emerging Platforms
AOL
Image of Alberto Hernández López
Alberto Hernández López
VP Integrated Consumer Communications Gerber US
Nestle
Image of Brooke Hardesty
Brooke Hardesty
Director Interactive Marketing
Warner Music Group
Image of Don Mann
Don Mann
SVP - Consumer Commercial & Brand Marketing Officer
First United Bank
Image of Lisa Schneider
Lisa Schneider
Chief Digital Officer & Publisher
Merriam-Webster Inc.

6 Challenges in Digital Marketing

Our summit is focused on solving your strategic challenges
  • Using data effectively to drive personalized experiences and meet rising customer expectations
  • Understanding how to close the loop between brand and performance marketing
  • Developing a credible, authentic, consistent voice across myriad customer touchpoints and channels
  • Proving the value of digital marketing efforts through effective metrics and measurement
  • Creating assets at the required volume to feed the content marketing machine
  • Activating cultural networks, tapping into tribes and harnessing the power of community
Apply to attend

Summit Schedule

3 Days - 3 Summit Themes - 15 Workshops
Day 1
Day 2
Day 3
Monday November 12, 2018
Summit registration
2:00pm - 5:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Welcome session
4:15pm - 4:25pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Solution providers briefing
4:25pm - 4:35pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Roundtable
4:30pm - 6:00pm
Track 1: Creating a Customer Centric Culture…Building a Community
Roundtable
4:30pm - 6:00pm
Track 2: The Future Digital Consumer…Where to Find the Connected Spender
Roundtable
4:30pm - 6:00pm
Track 3: The Next Generation Marketing Executive: Skills, tools and mindsets for success
Welcome drinks reception
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Keynote dinner
7:00pm - 10:00pm

Fine dining, great networking and brilliant industry insight courtesy of our opening keynote speaker. Food for thought – in more ways than one.

Tuesday November 13, 2018
Breakfast
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Keynote Speech
8:05am - 8:45am
Breakfast Keynote Panel: Customer Centric Content
Morning meeting sessions
8:50am - 11:45am

Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Collaborate
8:50am - 9:30am

Multiple tables, multiple hot topics: in this session, choose where you sit, who you sit with and what you want to discuss. The takeaways are down to you: have your say, question others and find your own answers.

TABLE 1: Short-term vs long-term thinking Research carried out over the past couple of years has confirmed something many in the advertising community have long suspected: that marketing spend is overly focused on the short term. To what extent do you agree? Is this a problem? Do we need to introduce more long-term thinking in our marketing plans? And if so, how?

TABLE 2: Programmatic tech Everyone knows that programmatic tech has changed media buying and disrupted revenue streams. But is it really working for your business? How is your brand approaching it, how do you find the right staff or agencies to facilitate it, and what are the barriers (and secrets) to programmatic success?

TABLE 3: Harnessing the power of voice 20% of searches today are happening without a screen – and that figure is only set to rise as familiarity with interfaces such as Amazon Echo, Google Assistant and others takes hold. What is the impact of this trend on marketing? Is Alexa a Trojan horse? And how do you successfully insert yourself in this new breed of conversation?

TABLE 4: Taking on Goliath Amazon is the ultimate brand ‘frenemy’ – a huge competitive threat is that redefining expectations around the customer experience, but at the same time a major platform for others’ success and growth. What has been the ‘Amazon effect’ at your organisation? And what is your strategy to compete effectively?

TABLE 5: Dealing with disruption From the impact of Brexit to the lack of digital skills, from GDPR to the rise in the national living wage to the emergence of new, disruptive technologies like AI, voice and VR: what are the big external, non-marketing-specific trends that are keeping you awake at night?

Workshop
9:35am - 10:15am
WS 1: Think Like a Challenger
Workshop
10:20am - 11:00am
WS 2: Mobile: It's Everything
Workshop
11:05am - 11:45am
WS 3: Follows, Likes & Shares…Slay Your Social Media Plan
Workshop
11:50am - 12:30pm
WS 4: Cutting Through Digital Complexity
Lunch & networking
12:35pm - 1:35pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Afternoon meeting sessions
1:40pm - 5:20pm

Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
1:40pm - 2:20pm
WS 5: The Monetization of Digital-24/7 Profits
Workshop
2:25pm - 3:05pm
WS 6: Next Generation Chatbot
Workshop
3:10pm - 3:50pm
WS 7: How Much Have you Been Fined Already? What is your GDPR Plan?
Workshop
3:55pm - 4:35pm
WS 8: Building your brands community and beyond
Workshop
4:40pm - 5:20pm
WS 9: A/R & VR: Boosting the User Experience
Welcome drinks reception
6:30pm - 7:30pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Dinner & second night experience
7:30pm - 10:30pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details tba.

Wednesday November 14, 2018
Breakfast
8:00 am - 8:45 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Morning meeting sessions
8:50 am - 1:15 pm

Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
8:50 am - 9:30 am
WS 10: The Marketing Debate: Driving greater engagement or more sales?
Workshop
9:35 am - 10:15 am
WS 11: Predictive Analytics Domination
Workshop
10:20 am - 11:00 am
WS 12: Loyalty Marketing: Satisfaction Guaranteed
Workshop
11:05 am - 11:45 am
WS 13: Email Marketing: Alive and Well
Workshop
11:50 am - 12:30 pm
WS 14: The State of Marketing in 2018: Where we’ve been and where we’re going next
Workshop
12:35 pm - 1:15 pm
WS 15: Closing Wrap Up and Key Takeaways Panel
Lunch & networking
1:15 pm - 2:15 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch before heading home.

Summit Location

Fairmont Mayakoba, Riviera Maya, Mexico

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Previous Summit

Cutting-edge insight, first-class networking - and unparalleled opportunities to improve your project delivery success rates. Find out what you missed last time around...

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.