On 23 – 25 October 2019, the US edition of our CMO Insight Summit will bring together senior marketing decision-makers and business leaders from across North America at the fantastic Ritz-Carlton in Naples, Florida to share their views on how to tackle the biggest challenges in marketing today.

Amongst others, the summit will look at key topics such as: getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit will provide you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Mariela Ure
Mariela Ure
Chief Marketing Officer (Universal Studios)
NBCUniversal
Image of Garry Wicka
Garry Wicka
Head of Marketing – Commercial Division
LG
Image of Michael Gannon
Michael Gannon
Vice President, Digital Marketing
TIAA
Image of Maya Gumennik
Maya Gumennik
CMO - SmarterTravel/TripAdvisor
TripAdvisor
Image of Jason Yau
Jason Yau
Senior Vice President, Marketing & Digital
Unilever Prestige
Image of Julie LiaBraaten
Julie LiaBraaten
VP, Consumer and Market Insights
T-Mobile
Image of Darren Contardo
Darren Contardo
SVP Marketing
SlimFast
Image of Jodi Durkin
Jodi Durkin
Director Brand Social
Walmart International
Image of Daniela Lobo
Daniela Lobo
Global Brand and Digital Marketing Director, Talent Engagement
Johnson & Johnson
Image of Shyam Venugopal
Shyam Venugopal
VP Global Media and Consumer Data Strategy
PepsiCo
Image of Tom Kuhn
Tom Kuhn
VP Marketing
PGA Tour
Image of Kara Howard
Kara Howard
SVP Marketing
Vistaprint

6 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • Meeting customer expectations in a world where consumers feel entitled to a great experience
  • Using data to create personalized messaging, whilst remaining compliant and sensitive to privacy
  • Driving visibility into marketing effectiveness through meaningful metrics and measurement
  • Moving the needle on your content marketing efforts so that they convert as well as engage
  • Balancing the need to demonstrate short-term results whilst also driving long-term business strategy
  • Making sense of the increasingly crowded marketing tech landscape, and how to on-board new tools
Apply to attend

Summit Schedule

3 Days - 3 Summit Themes - 4 Workshops
Day 1
Day 2
Day 3
Wednesday October 23, 2019
Summit registration
1:00pm - 6:00pm
Solution provider briefing
2:00pm - 2:30pm
Welcome remarks and delegate briefing
2:30pm - 2:45pm
Panel Discussion
2:45pm - 3:30pm
Title TBC

Details To Follow.

Interview
3:30pm - 3:50pm
Title TBC

Details To Follow.

Roundtable
3:50pm - 5:00pm
Customer Experience
  • As technology evolves how do you achieve a customer experience that exceeds expectations?
  • The 3 keys for customer experience are: ease, speed, and accuracy – but how do you balance these?
  • When so many functions are involved in the customer journey, who owns the customer experience? What makes sense internally, and what deliver the best result for the customer?
Roundtable
3:50pm - 5:00pm
Tribal Marketing

Tribes arise when consumers identify as a group based more on common collective behaviors than on demographics.

  • Consumers increasingly demand that brands take a stand about all kinds of things – so at a macro level how do you decide what you are going to stand behind? And what will resonate with your customers?
  • Do consumers still want to be identified by their demographics? Does marketing segmentation still make sense?
  • How do you manage micro personalisation with macro brand behaviors?
Roundtable
3:50pm - 5:00pm
Marketing: Sales or Engagement? (ROI vs ROE)
  • While ROI is important for driving and building a company, where does ROE weigh up against this?
  • Engagement most commonly comes in the form of conversation, but does this truly engage the customer and make you become an active part of that journey? What other channels are available?
  • How do you measure ROE offline?
Roundtable
3:50pm - 5:00pm
Retention & loyalty
  • What is the difference between retention and loyalty?
  • What constitutes a loyal customer?
  • Is the brand or product more important when it comes to loyalty?
  • Are reward/loyalty programs still the way forward?
Roundtable
3:50pm - 5:00pm
Analytics & Data

Details To Follow.

Roundtable
3:50pm - 5:00pm
Can you influence me?
  • Can you turn your customers into free, loyal influencers?
  • Why should you use paid influencers?
  • How do you know what the right type of influence/influencer is for you?
Roundtable feedback
5:00pm - 5:30pm
Networking drinks
6:00pm - 7:00pm
Gala dinner
7:00pm - 10:00pm
Keynote
8:00pm - 8:30pm
Gala dinner keynote, Q&A: What Does Brand Mean In 2019?

Details To Follow.

Thursday October 24, 2019
Breakfast
7:00am - 7:50am
Welcome Remarks
7:50am - 8:00am
Keynote
8:00am - 8:20am
Experiential marketing

It’s all about refocusing your strategy around experiences and an ongoing relationship with your customer, rather than just the single transaction.

  • Ad campaigns are no longer limited to print, digital, and video. Mixed reality experiences are here to stay. Where do you start?
  • How do you balance bottom-of-the-funnel best practices that drive short-term conversion wit drive building longer-term brand equity ongoing engagement?
Workshop
8:20am - 8:50am
The influence and effect of emerging technologies

RBC Capital Markets predicts that Amazon’s Alexa will bring in $10 billion in e-commerce revenue by 2020. It’s not a case of if, but when, these technologies with change the way we have to market.

  • As new technologies such as voice and immersive technologies like augmented reality grow in consumer adoption, how are brands integrating those experiences through the customer journey?
Interview
8:50am - 9:20am
Organic Brand Influencers

Brands promoting products through influential individuals is no longer a secret – consumers know they are being marketed to.

  • How do you measure an influencers impact on your brand
  • How do you find the right fit with the best influencer that warrants a long-lasting relationship
  • What constitutes an “organic influence” as opposed to a sponsor led post? How do you make sure this stays in line with your brand strategy?
  • Managing influencers – how do you keep them on script?
Oxford Style Debate and Live Polling
9:20am - 10:00am
Traffic vs Conversion
  • Is it just a numbers game? Is website/e-mail traffic the name of the game?
  • Is there value to reducing your targeting if it results in higher conversion rates?
  • Is an engaged data base better than a large one?
Coffee & Networking Break
10:00am - 10:20am
Case Study
10:20am - 11:00am
Personalization

Personalization has long been discussed in the marketing world, but it is still relatively basic in it’s implementation: so how do we make the jump to one-to-one marketing?

  • The single view of the customer is the single most important asset that a modern marketer can have, and it’s the core of their personalization efforts – but how do you align all of the structures internally to get that single view?
  • Privacy continues to grow in importance to the customer, with the launch of GDPR and new California’s privacy law coming into effect in 2020 – brand need to be ethical in their data collection. So how do you balance ethical data collection and personalisation to build trust with the customer?
Workshop
11:00am - 11:40am
A data-driven approach to creativity & content
  • Collaboration results in innovation
  • How much do you let data drive the creative process?
  • The tried and tested method to engage your audience is story telling – does data tell you the full story?
  • Data often comes with a bad reputation due to the sheer quantity and questions around the source, but how are more and more creative agencies putting data at the heart successfully?
Panel Discussion
11:40am - 12:20pm
Should we still “respect our elders?” A look at the internal structure of marketing
  • Does generational segmentation really give you the full picture?
  • How do you accommodate for a newly skilled employee entering the team and those millennials rising through the ranks?
  • The average CMO tenure currently sits around 43-44 months – is 3.5 years long enough to make an impact?
Keynote
12:20pm - 12:50pm
Title TBC

Details To Follow.

Networking Lunch
12:50pm - 1:50pm
Roundtable
1:50pm - 2:40pm
Drill Down Roundtables

1. Customer Experience

2. Tribal Marketing

3. Marketing: Sales or Engagement? (ROI vs ROE)

4. Retention & loyalty

5. Analytics & Data

6. Can you influence me?

Workshop
2:40pm - 3:20pm
Customizing the Customer Journey

How do you cut through the noise with tailored messaging at moments that matter?

Can you leverage customer insights to identify the opportune moments to deliver that customized experiences.

Case Study
3:20pm - 4:00pm
The future of advertising & attention spans

In a world of short-form content and ever-shortening attention spans, short-form messaging is also necessary.

  • Can you deliver ads and still offer the same value to customers in 5 seconds?
  • In the Netflix era of binge watching, how and where does advertising play a role?
  • Should and how to brands take a stance or get behind a social issue?
  • According to Gartner CMOs reported that they spend, on average, over 21% of their marketing budgets on advertising
Panel Discussion
4:00pm - 4:40pm
Should you be using your media spend at the Super Bowl?

Understanding where your media spend is best placed and impactful is not easy.

  • CBS commanding a whopping $5.25 million for a single 30-second spot – is this the best use of your budget?
  • Paid vs. Social vs. PR/Earned – how do you weigh up your options?
Coffee & Networking Break
4:40pm - 5:00pm
Oxford Style Debate and Live Polling
5:00pm - 5:40pm
The relationship between brands and agencies – can they get on the same page?

Can the differences of opinion ever be resolved? Or are brands and agencies doomed to forever be disappointed with one another?

  • Do they really understand what the other wants, expects and their true challenges?
  • Do you set realistic expectations?
  • What are the key motivators?
Keynote
5:40pm - 6:10pm
Closing Keynote

Details To Follow.

Attendee downtime
6:10pm - 7:00pm
Networking drinks
7:00pm - 7:30pm
Gala dinner, silent auction, quiz/trivia
7:30pm - 10:00pm
Friday October 25, 2019
Breakfast
7:00 am - 8:20 am
Welcome Remarks
8:20 am - 8:30 am
Keynote
8:30 am - 8:50 am
Title TBC

Details To Follow.

Keynote
8:50 am - 9:20 am
Title TBC

Details To Follow.

Roundtable
9:20 am - 10:00 am
Drill Down Roundtables

1. Customer Experience

2. Tribal Marketing

3. Marketing: Sales or Engagement? (ROI vs ROE)

4. Retention & loyalty

5. Analytics & Data

6. Can you influence me?

Coffee & Networking Break
10:00 am - 10:30 am
Case Study
10:30 am - 11:10 am
Title TBC

Details To Follow.

Workshop
11:10 am - 11:50 am
Title TBC

Details To Follow.

Panel Discussion
11:50 am - 12:30 pm
Closing panel & wrap up
Buffet lunch
12:30 pm - 1:30 pm

Summit Location

The Ritz-Carlton, Naples, Florida

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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