On 23 – 25 October 2019, the US edition of our CMO Insight Summit will bring together senior marketing decision-makers and business leaders from across North America at the fantastic Ritz-Carlton in Naples, Florida to share their views on how to tackle the biggest challenges in marketing today.

Amongst others, the summit will look at key topics such as: getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit will provide you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Attendees Include

The upcoming summit will welcome executives from some of the world's biggest and most recognisable firms - as well as the most forward-thinking - as they look to address their project challenges.
Image of Georgia Margeson
Georgia Margeson
Senior Director Advertising, Marketing
Church's Chicken
Image of Kristi Lund
Logo of U.S. Bank
Kristi Lund
VP Marketing
U.S. Bank
Image of Paolo Provinciali
Logo of Anheuser Busch InBev
Paolo Provinciali
Head of US Media
Anheuser Busch InBev
Image of Rick Gestring
Logo of Dunkin' Brands Inc.
Rick Gestring
VP Restaurant Experience
Dunkin' Brands Inc.
Image of Patti Girardi
Logo of Valet Living
Patti Girardi
CMO
Valet Living
Image of John Faviano
Logo of Anheuser-Busch
John Faviano
Sr. Director, Marketing Technology and Consumer Data Strategy
Anheuser-Busch
Image of Nadina Guglielmetti
Logo of The Vitamin Shoppe
Nadina Guglielmetti
VP, GM, Marketing
The Vitamin Shoppe
Image of Douglas Kaplan
Logo of MIDO Watches, Swatch Group
Douglas Kaplan
Brand President, US
MIDO Watches, Swatch Group
Image of Megan Witherspoon
Logo of Philip Morris International
Megan Witherspoon
Senior Director, Brand Equity and Digital Marketing
Philip Morris International
Image of Brian Lange
Logo of VF Corporation
Brian Lange
VP Marketing Platforms
VF Corporation
Image of Mayank Verma
Logo of American Express
Mayank Verma
Director - Global Commercial Marketing Platforms
American Express
Image of David Meckstroth
Logo of Samsung Electronics America
David Meckstroth
Senior Director – Head of Integrated Marketing
Samsung Electronics America

6 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • Meeting customer expectations in a world where consumers feel entitled to a great experience
  • Creating a brand customers feel part of and driving the power of ‘tribal marketing’ to create an ever-growing brand
  • Moving the needle on your content marketing efforts so that they convert as well as engage
  • Distinguishing retention from loyalty to understand the customer experiences, interactions, perceptions and attitudes that drive and impact loyalty
  • Driving visibility into marketing effectiveness through meaningful metrics and measurements
  • Utilizing the increasingly innovative influencer marketing landscape, and understanding how it can be best used to efficiently drive marketing efforts
Apply to attend

Summit Schedule

Day 1
Day 2
Day 3
Wednesday October 23, 2019
Summit registration
1:00pm - 6:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Solution provider briefing
2:00pm - 2:30pm

Details To Follow.

Welcome remarks and delegate briefing
2:30pm - 2:45pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Panel Discussion
2:45pm - 3:30pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
“Nothing ever becomes real ‘til it is experienced.” ― John Keats
headshot of Tricia Wilber
Tricia Wilber
Former-CMO - Walt Disney

Details To Follow.

Interview
3:30pm - 3:50pm
A one on one interview diving into the details of how to prepare yourself for the realities of one of the industry's top challengers.
Title TBC

Details To Follow.

Roundtable Track 1
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
The crucial value of customer experience
headshot of Brian Hutchinson
Brian Hutchinson
Director of Shopper Marketing - Georgia Pacific
  • As technology evolves how do you achieve a customer experience that exceeds expectations?
  • The 3 keys for customer experience are: ease, speed, and accuracy – but how do you balance these?
  • When so many functions are involved in the customer journey, who owns the customer experience? What makes sense internally, and what deliver the best result for the customer?
Roundtable Track 2
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Tribal Marketing, we’re all stronger as a team

Tribes arise when consumers identify as a group based more on common collective behaviors than on demographics.

  • Consumers increasingly demand that brands take a stand about all kinds of things – so at a macro level how do you decide what you are going to stand behind? And what will resonate with your customers?
  • Do consumers still want to be identified by their demographics? Does marketing segmentation still make sense?
  • How do you manage micro personalisation with macro brand behaviors?
Roundtable Track 3
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Marketing: Sales or Engagement? (ROI vs ROE)
  • While ROI is important for driving and building a company, where does ROE weigh up against this?
  • Engagement most commonly comes in the form of conversation, but does this truly engage the customer and make you become an active part of that journey? What other channels are available?
  • How do you measure ROE offline?
Roundtable Track 4
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Retention & loyalty, can you have one without the other?
  • What is the difference between retention and loyalty?
  • What constitutes a loyal customer?
  • Is the brand or product more important when it comes to loyalty?
  • Are reward/loyalty programs still the way forward?
Roundtable Track 5
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Analytics & Data – who, what, why & how?
headshot of Douglas Kaplan
Douglas Kaplan
Brand President, US - MIDO Watches, Swatch Group
  • How do you target the customer by utilizing their data, without putting them at risk?
  • With increasing concerns surrounding social media platforms and their use of personal data, how will this impact the marketer’s roles?
  • With an overwhelming amount of data at our fingertips, how do we funnel this information to target the correct people, with the relevant marketing campaigns?
Roundtable Track 6
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
The Tech Behind the Content

Leveraging Technology to Deliver Content that Propels your Brand.

  • Identifying and assessing the right Martech tools to enable your goals
  • Optimizing the production, review/approval, and management of marketing content
  • Driving user on-boarding and adoption while ensuring brand, compliance and regulatory imperatives
Roundtable feedback
5:00pm - 5:30pm

Details To Follow.

Networking drinks
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our night’s dinner and entertainment. Details to follow.

Keynote
8:00pm - 8:30pm
Our Keynote speaker will be addressing the entirety of Summit attendees during our Gala Dinner. They will be going beyond the 'brand story' and sharing their experience and the real truths of tackling a challenge that is shaping the industry.
Gala dinner keynote, Q&A: What Does Brand Mean In 2019?

Details To Follow.

Thursday October 24, 2019
Breakfast
7:00am - 7:50am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Welcome Remarks
7:50am - 8:00am

Details To Follow.

Panel Discussion
8:00am - 8:30am
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Your customer, your brand and their experience
headshot of Rick Gestring
Rick Gestring
VP Restaurant Experience - Dunkin' Brands Inc.
headshot of David Meckstroth
David Meckstroth
Senior Director – Head of Integrated Marketing - Samsung Electronics America

It’s all about refocusing your strategy around experiences and an ongoing relationship with your customer, rather than just the single transaction.

  • Ad campaigns are no longer limited to print, digital, and video. Mixed reality experiences are here to stay. Where do you start?
  • How do you balance bottom-of-the-funnel best practices that drive short-term conversion with building longer-term brand equity ongoing engagement?
Keynote
8:30am - 9:00am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
The influence and effect of emerging technologies

RBC Capital Markets predicts that Amazon’s Alexa will bring in $10 billion in e-commerce revenue by 2020. It’s not a case of if, but when, these technologies with change the way we have to market.

  • As new technologies such as voice and immersive technologies like augmented reality grow in consumer adoption, how are brands integrating those experiences through the customer journey?
Keynote
9:00am - 9:20am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Organic Brand Influencers

Brands promoting products through influential individuals is no longer a secret – consumers know they are being marketed to.

  • How do you measure an influencers impact on your brand
  • How do you find the right fit with the best influencer that warrants a long-lasting relationship
  • What constitutes an “organic influence” as opposed to a sponsor led post? How do you make sure this stays in line with your brand strategy?
  • Managing influencers – how do you keep them on script?
Oxford Style Debate and Live Polling
9:20am - 10:00am
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Performance marketing is the future of all marketing campaigns.
headshot of Jason Ippen
Jason Ippen
VP - Integrated Brand Building - Georgia-Pacific LLC
  • Performance marketing focuses on traffic-volume and short-term revenue, whereas brand marketing focusses on traffic-quality and long-term revenue
  • Can we have one without the other?
  • Or is it a matter of slowly converting short-term success, into long-term success?
Coffee & Networking Break
10:00am - 10:15am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Case Study
10:15am - 10:55am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Personalization, privacy & ethics
headshot of Sundar Chari
Sundar Chari
Director of Customer Experience - Hertz

Personalization has long been discussed in the marketing world, but it is still relatively basic in it’s implementation: so how do we make the jump to one-to-one marketing?

  • The single view of the customer is the single most important asset that a modern marketer can have, and it’s the core of their personalization efforts – but how do you align all of the structures internally to get that single view?
  • Privacy continues to grow in importance to the customer, with the launch of GDPR and new California’s privacy law coming into effect in 2020 – brand need to be ethical in their data collection. So how do you balance ethical data collection and personalisation to build trust with the customer?
Workshop
11:00am - 11:40am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
A data-driven approach to creativity & content
  • Collaboration results in innovation
  • How much do you let data drive the creative process?
  • The tried and tested method to engage your audience is story telling – does data tell you the full story?
  • Data often comes with a bad reputation due to the sheer quantity and questions around the source, but how are more and more creative agencies putting data at the heart successfully?
Panel Discussion
11:45am - 12:25pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Appraising our teams
headshot of Krista Nylen
Krista Nylen
Head of Lifecycle Marketing - Spotify
headshot of Kristi Lund
Kristi Lund
VP Marketing - U.S. Bank

A look at the internal structure of our marketing teams:

  • Does generational segmentation really give you the full picture?
  • How do you accommodate for a newly skilled employee entering the team and those millennials rising through the ranks?
  • Should your organisation reflect your consumer base?
Keynote
12:30pm - 1:00pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Title TBC

Details To Follow.

Networking Lunch
1:00pm - 1:45pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Roundtable
Session 2 - Discovery
1:45pm - 2:30pm
Learning and sharing with your group. What are the solutions? Are they readily available? What path are you going to take?
Drill Down Roundtables

1. Customer Experience

2. Tribal Marketing

3. Marketing: Sales or Engagement? (ROI vs ROE)

4. Retention & loyalty

5. Analytics & Data

6. The Tech Behind the Content

Workshop
2:35pm - 3:15pm
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Customizing the Customer Journey

How do you cut through the noise with tailored messaging at moments that matter?

Can you leverage customer insights to identify the opportune moments to deliver that customized experiences.

Case Study
3:20pm - 4:00pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
The future of advertising & attention spans

According to Gartner CMOs reported that they spend, on average, over 21% of their marketing budgets on advertising. In a world of short-form content and ever-shortening attention spans, short-form messaging is also necessary. Can you deliver 5-second ads and still offer the same value to customers?

  • In a Netflix era of binge watching, how and where does advertising play a role?
  • Should Flash Fiction be the core of ad training?
Panel Discussion
4:05pm - 4:45pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Are influencer campaigns going to outplay the worth of Super Bowl ads?
headshot of Sarah Post
Sarah Post
Chief Trendsend Officer - EVEREVE
headshot of Chad Israel
Chad Israel
Experienced Sr. Director of Social Media and Content Strategy - Hertz

Understanding where your media spend is best placed is not easy.

  • CBS commanding a whopping $5.25 million for a single 30-second spot – is this the best use of your budget?
  • With 65% of influencer marketing budgets increasing in 2019, is it time to make the change now?
  • How would results from a $5m investment in influencer marketing compare with the same investment in a 30-second Super Bowl spot?
Oxford Style Debate and Live Polling
4:45pm - 5:40pm
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
A campaign without controversy is unsuccessful.
  • Have you succeeded in your ad campaign if you haven’t got the public talking, by being controversial?
  • Or should we aim to please everyone, in order to appeal to the masses?
Attendee downtime
5:40pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Networking drinks
7:00pm - 7:30pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner, quiz/trivia
7:30pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Friday October 25, 2019
Breakfast
7:00 am - 8:20 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Welcome Remarks
8:20 am - 8:30 am

Details To Follow.

Keynote
8:30 am - 8:50 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
What is ‘brand’ and where does it stop?
headshot of David Meckstroth
David Meckstroth
Senior Director – Head of Integrated Marketing - Samsung Electronics America

Is your brand your advertising campaign? Is your brand your in-store experience? Is your brand your ethos as a company?

It’s not just that one-off experience that needs focusing on, it’s every minute aspect encompassed into one consistent message. The prevalence of tribal marketing requires your brands message to be consistent through every possible channel.

Keynote
8:50 am - 9:20 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Keep those heads turning with experiential marketing

Simply put, humans learn by doing. We’re faced with distractions on every street corner we turn, so by allowing your customers to have a memorable experience, your brand will be forever embedded in their brains.

Roundtable
Session 3 - Outcomes
9:20 am - 10:00 am
What does it all mean. Tracing back through two days of work, where are we? What you are bringing back to the office with you.
Drill Down Roundtables

1. Customer Experience

2. Tribal Marketing

3. Marketing: Sales or Engagement? (ROI vs ROE)

4. Retention & loyalty

5. Analytics & Data

6. The Tech Behind the Content

Coffee & Networking Break
10:00 am - 10:25 am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Case Study
10:25 am - 11:05 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
The power of podcasts

Are podcasts enabling a shift from content distribution, to content promotion?

  • Should we be utilizing the increasing popularity of podcasts to target specific listeners?
  • Will we ever solely focus on content promotion, or do we need a mixture of both?
Workshop
11:10 am - 11:50 am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Title TBC

Details To Follow.

Panel Discussion
11:50 am - 1:00 pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Closing panel & wrap up: So, what’s next?
  • What’s your biggest takeaway from the summit?
  • What are you most excited to implement, as soon as possible?
  • What is your industry prediction for 2020?
Buffet lunch
1:00 pm - 2:00 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

The Ritz-Carlton, Naples, Florida

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Popular content from our Summits

GDS Summits host experts to help experts. Our speakers are leading executives willing to share their insight to change the industry and the world in critical ways.

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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