On 17 – 19 June 2020 at the excellent The Ritz-Carlton in Naples,  Florida, the US edition of our Marketing Technology Summit will bring together senior decision-makers and business leaders from across the digital spectrum to discuss current industry challenges and opportunities, how to get the most out of them – and where the solutions lie for today’s digital marketers.

Key themes under discussion include: Creating a Customer Centric Culture… Building a Community: The Future Digital Consumer… Where to Find the Connected Spender; The Next Generation Marketing Executive: Skills, tools and mindsets for success

From case studies that lift the lid on operations inside best-in-class organizations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
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Aaron Shaffer
VP Analytics & Insights
Starbucks
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Gustavo Alvarado
Sr. Director Global Media
Activision
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David Buxbaum
VP Global eCommerce & Amazon Marketing
Lego
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Kim Bartley
CMO
White Castle
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Joyce Szudzik
VP Digital & Social Media
AEG
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Ryan Nathan
VP eCommerce
Weight Watchers International
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Frank Sottosanti
CMO
Transamerica
Image of Stephen Lamb
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Stephen Lamb
Sr. Director, Digital Marketing and Media
Chico's FAS
Image of Dan Cruz
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Dan Cruz
VP Digital Media and Integrated Partnerships
Marvel Entertainment
Image of Michail Takach
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Michail Takach
Director of Digital & Communications
VCA Animal Hospitals
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Leo Griffin
VP Digital Strategy
VF Corporation
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Michael Dellatte
SVP Global Digital Channels
Citi

5 Challenges in Marketing Technology

Our summit is focused on solving your strategic challenges
  • Seamless Integration In The MarTech Ecosystem - Streamline For Success
  • Perfecting Your CX & Content Journey - Creation, Distribution & Measurement
  • Analytics – Making The Most Of What Is Available
  • Are You Agile Enough For MarTech Innovation?
  • Can MarTech and Privacy Exist in Synergy?
Apply to attend

Summit Schedule

Day 1
Day 2
Day 3
Wednesday June 17, 2020
Registration
12:00pm - 6:00pm

Join us at 12.00 pm when registration opens to collect your badge, check-in, meet the on-site team, and start your 2.5 day Summit experience.

Solution provider briefing
1:15pm - 1:45pm

Our VP of Sales will brief you on the next 2 ½ days at the summit, giving you all the information you’ll need for your 1-2-1 meetings, the networking sessions and what to expect to maximize your summit experience.

Welcome remarks and delegate briefing
1:45pm - 2:00pm

Our Master of Ceremonies will kick off the Summit with a welcome brief and orientation session, giving you all the information you need to maximize your Summit experience.

Interview
2:00pm - 2:30pm
A one on one interview diving into the details of how to prepare yourself for the realities of one of the industry's top challengers
C.C.P.A: Can California Pressure America?

With the CCPA having come into effect from the 1st of January 2020, what impact has this had across America?

  • The CCPA is often compared to the European GDPR that has come into play successfully, what are the key differences?
  • Do you have to make any changes if you are already GDPR compliant?
  • What will the next steps look like when we consider that every single state could introduce privacy legislation?
  • How can an international brand follow 50 different privacy regulations?
Panel Discussion
2:30pm - 3:10pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling
Digital Marketing, a Thing Of The Past?
headshot of Lauren Lecin Polinsky
Lauren Lecin Polinsky
Area Director Digital Marketing - Kimpton Hotels & Restaurants

When we think of the term Digital Marketing, do we simply mean Marketing?

  • In a world where everything is digital, why do we still use the term Digital Marketing?
  • Is it outdated, or does it still hold relevance to differentiate traditional and new marketing strategies?
Roundtable Track 1
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Seamless Integration In The MarTech Ecosystem - Streamline For Success

When your MarTech stack works well together, this inherently provides better results. Marketing teams now juggle an average of 91 marketing tools. With so many implemented, how do we stack these?

  • Integrating MarTech into your organization takes a lot of consideration of your MarTech definition.
  • Beyond team structures and job functions, physical integration is just as essential a conversation to have.
  • Do we fully consider each solution we introduce to the stack and if we might already have these capabilities untapped in another active system?
Roundtable Track 2
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Perfecting Your CX & Content Journey - Creation, Distribution & Measurement

Content is the driving force for many brands and their success. The average person sees approximately 5000 ads per day, how can you compete for the attention of an extremely overwhelmed consumer

  • How do you create a concept for your content?
  • What methods and media channels are the most effective way to distribute your content?
  • What do you do to measure content effectiveness?
  • With the rising trend of in-housing content creation, are we forgetting that agencies hold a completely unbiased view of the content?
Roundtable Track 3
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Analytics – How To Make The Most Of What Is Available

With the vast seas of data we collect, successfully analysing this is nearly impossible without implementing an analytics solution.

  • Do you have a complex analytics stack implemented?
  • Do we truly make the most of all of the data we collect?
  • What is done with all of the data that is unused?
  • Do we hoard our data?
Roundtable Track 4
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Are You Agile Enough For MarTech Innovation?

Being capable of innovating within the MarTech scope requires an agile skillset and approach.

  • Being open to new possibilities, new focus’ and new approaches is key to staying up to speed with MarTech.
  • What comes into play when being agile? Is a heavy or soft skill set more important?
  • Why is MarTech moving so rapidly?
  • Does everyone in the organisation need to innovate & be agile?
Roundtable Track 5
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Can MarTech and Privacy Exist in Synergy?

With the CCPA having come into effect from the 1st of January 2020, what impact has this had across America?

  • The CCPA is often compared to the European GDPR that has come into play successfully, what are the key differences?
  • Do you have to make any changes if you are already GDPR compliant?
  • What will the next steps look like when we consider that every single state could introduce privacy legislation?
  • How can an international brand follow 50 different privacy regulations?
Workshop
4:20pm - 5:00pm
Traversing the MarTech Transformation

Marketing technology is a new exploration for many, and a known landscape for many others. Entering into the 2020’s, how do you plan to traverse the digital transformation, along with the MarTech transformation happening in so many of our business’.

  • If you haven’t gone through a MarTech transformation, when is the right time?
  • How have you ensured success?
  • What does the next decade have in store for us all in marketing and technology?
Workshop
5:05pm - 5:45pm
Are We Over-Analyzing Our Consumers? Who Cares What Their 7 Favourite Ice Cream Flavors Are!

We are all familiar with the quiz that gives you a vague answer for a mildly interesting & culturally relevant topic, based on seemingly unimportant questions about yourself. So why are we so interested in these?
– As small as this example is, it shows how much the consumer wants a personalised experience, but do we take this too far sometimes?
– Is having a clear objective from analysing your data paramount to having a large data library?
– Is less sometimes more? Where is the line drawn for a personalised campaign to an invasion of privacy?

Attendee Downtime
5:45pm - 6:00pm
Networking drinks
6:00pm - 7:00pm

A casual setting to network and meet the rest of the attendees and discuss relevant topics at your leisure.

Gala dinner & Keynote
7:30pm - 10:00pm

Join us for our Gala Dinner & Keynote Speaker. An opportunity to network with your peers in a social environment with a three course dinner and wine whilst listening to an industry leader discuss a key topic.

Thursday June 18, 2020
Breakfast
7:00am - 7:50am

Please come down and join us for breakfast and prepare for a day of workshops, keynotes, debates and panels.

Welcome Remarks
7:50am - 8:00am

Our Master of Ceremonies will brief you into the day 2 program to make sure you are in the right place at the right time.

Panel Discussion
8:00am - 8:30am
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
From Entry-Level to the C-Suite, Why We Can't Afford to Stop Learning!
headshot of Cleber Dantas
Cleber Dantas
Global Martech Director - Anheuser Busch InBev

With new MarTech constantly being introduced, what are you doing to keep up with the growing need for a skilled workforce?

  • Is it sustainable to constantly retrain your staff in new technologies?
  • What makes for a successful marketeer?
  • Should every staff member be able to do the same things?
  • How many of your marketeers should have a specialized skill set?
Keynote
8:30am - 9:00am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Big Data, Finding a Needle In a Haystack

With nearly unlimited data stores at our fingertips, how do you navigate all this information?

  • With so much data available, how do you determine what is relevant and what is not?
  • What tech is available to manage this?
  • Do you really require such a large volume of data?
  • How do you sift through this never-ending pool of data?
Oxford Style Debate and Live Polling
9:00am - 9:40am
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Will MarTech Eliminate Essential Job Roles?

There has always been concern on jobs when we integrate new technology in business. What impact will MarTech have?

  • Will some jobs be replaced by AI powered, intelligent systems?
  • Will this allow for the creation of new jobs?
  • Is this a concern for all, or just those in entry level positions?
  • Who is replaceable?
Coffee & Networking Break
9:40am - 10:00am

Take a break and refuel whilst networking and socializing with your peers.

Case Study
10:00am - 10:40am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Paid vs Organic Search

Paid vs Organic Search, a commonly discussed topic in marketing. As our technology capabilities have improved, so to have the social presence of brands.
With brands such as Lush, removing themselves from social media, does this set a precedent for choosing one over the other?

  • Which is more effective?
  • Is every brand capable of excelling in organic search?
  • Does implementing a considerable paid function inhibit the perception of the brand?
  • Can organic search ever truly exist?
Workshop
10:45am - 11:25am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Alexa Who? Adapting To a New World Of Search, Using Voice

One of the most discussed and successful pieces of tech to surface in previous years has been Voice Assistants, are you making the most of their possibilities?

  • How can voice search and answer be used to market your brand and products?
  • With voice being such a new technology, what are the cultural and social implications of this integration?
  • What concerns are there with Security & Data Privacy?
Keynote
11:30am - 12:00pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
ROI - Going Above And Beyond With MarTech

73% of Marketeers say that Email Marketing as a channel, delivers excellent ROI, according to Statista. So why do many claim Email to be “dead”?

  • How to combat the negative connotations of email marketing
  • How has this simple platform lasted the test of time?
  • Are you making the most of this channel?
Networking Lunch
12:00pm - 1:15pm

Join us for a sit-down lunch, and a chance to catch up on emails and get ready for the afternoon.

Roundtable
Session 2 - Discovery
1:15pm - 2:30pm
Learning and sharing with your group. What are the solutions? Are they readily available? What path are you going to take?
Drill Down Roundtables

 

  1. Tech Integration – What, When, Why & How
  2. CX & Content – Creation, Distribution & Measurement
  3. Analytics – Making The Most Of What Is Available
  4. Are You Agile Enough For MarTech Innovation?
  5. Can MarTech and Privacy Exist in Synergy?
Workshop
2:35pm - 3:15pm
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
AdTech - Getting the Right Ad to the Right Person

Adtech targets anonymous audiences, whereas MarTech generally targets known customers.

  • How can we then use AdTech to the best of its capabilities?
  • What strategies have been successful?
  • Do we have to be controversial to be successful?
Case Study
3:20pm - 4:00pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Getting On-Top Of The MarTech Stack

With new tech, comes new possibilities, as well as new challenges.
The MarTech stack can be overwhelming, finding the best blend of solutions for your business can be incredibly beneficial, or detrimental.

  • The perfect MarTech stack doesn’t exist, so what are we aiming for?
  • Is it possible to find the perfect blend of solutions that work seamlessly together?
  • How can you ensure to make the best of all of your employed solutions.
  • Do we implement too many solutions without using them all to their full capabilities?

Let’s explore a senior executives experience with the MarTech stack.

Coffee & Networking
4:00pm - 4:15pm
Oxford Style Debate and Live Polling
4:15pm - 4:45pm
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Will Decentralizing Your MarTech Stack Result in Failure?

The structure of your MarTech stack is often paramount to the success of the marketing department.

  • What are the pro’s and cons to centralization v decentralization?
  • Why is this such a big consideration?
  • How much does the size of your organization come into play?
Delegate Implementation Session
4:45pm - 5:15pm
Attendee downtime
5:15pm - 6:45pm

A needed break after a content filled day. Please use this time as you wish prior to joining us for our night 2 seated dinner.

Networking drinks
6:45pm - 7:30pm

A casual setting to network and meet the rest of the attendees and discuss relevant topics at your leisure.

Dinner & entertainment
7:30pm - 10:00pm

Join us for our night two Gala Dinner, which will be in a casual and inviting setting.

Friday June 19, 2020
Breakfast
7:00 am - 7:50 am

Please come down and join us for breakfast and prepare for a day of workshops, keynotes, debates and panels.

Welcome Remarks
7:50 am - 8:00 am

Our Master of Ceremonies will brief you into the day 3 program to make sure you are in the right place at the right time.

Keynote
8:00 am - 8:30 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
“You Want How Much?” - Justifying Marketing Spend
headshot of Jennifer Kelly Dominiquini
Jennifer Kelly Dominiquini
Chief Digital Experience Officer - TDECU

With only one quarter of CMOs believing that their CFO fully understands the influence marketing can have on the company’s bottom line, according to ‘financialdirector’.

  • How do we present the much-needed conversation of putting more funding into MarTech and new solutions with no immediate return on investment?
  • How do you measure short term ROI when working with new long-term vendors?
Case Study
8:35 am - 9:15 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
AI - No Longer a Buzzword

Artificial Intelligence is widely adapted into many marketing strategies, have you fallen behind?

  • How have you had success from AI?
  • What does AI Mean for your business?
  • Do you know the scope of AI?
  • Is it worth the investment?
Workshop
9:20 am - 10:00 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Out With The Old, In With The Micro Influencer

The rise of micro influencers has taken many by surprise.

  • What makes working with micro influencers so successful a strategy to implement?
  • What is the perfect following number for your brand?
  • Are micro influencers effective across all industries?
  • Will changes, such as Instagram removing view-able likes, effect measurement of success?
Roundtable
10:05 am - 11:00 am
Drill Down Roundtables
  1. Tech Integration – What, When, Why & How
  2. CX & Content – Creation, Distribution & Measurement
  3. Analytics – Making The Most Of What Is Available
  4. Are You Agile Enough For MarTech Innovation?
  5. Can MarTech and Privacy Exist in Synergy?
Keynote
11:00 am - 11:30 am
Integrating MarTech To Encourage Innovation

“Up from 22% of the budget in 2017, technology now accounts for a whopping 29% of the total marketing expense budget” According to Gartner.

– How to decide what to invest time and money into.

– How has this effected the rest of the business?

– How do you make the decision of what tech to employ?

Delegate De-registration
11:30 am - 12:00 pm

Summit Location

The Ritz-Carlton, Naples, Florida

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

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GDS Summits host experts to help experts. Our speakers are leading executives willing to share their insight to change the industry and the world in critical ways.

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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