Rewriting The Retail Playbook: E-Commerce & The Innovation Imperative
Retail is undergoing a rewrite—and the new playbook is powered by intelligence, influence, and innovation. From the rise of agentic commerce to the growing impact of social-first discovery and TikTok Shop, this summit explores how retailers can meet consumers where they are—and where they’re headed. We'll examine the evolving role of AI, the growing demand for personalization before and after purchase, and how digital-native brands are outpacing the rest by building for speed and relevance. With a mix of panels, roundtables, and keynotes, this summit brings together industry leaders to tackle today’s toughest questions—and tomorrow’s biggest opportunities. It's time to reimagine what ecommerce can be, and what it takes to win.
Immerse yourself in thought-provoking insights
Exclusively curated from our previous
Retail Physical Summit
Core Themes
Entering the Age of Agentic Commerce
Welcome to the next frontier of retail: where consumers don’t just browse—they authorize. From AI-powered shopping agents to predictive product selection, agentic commerce is empowering shoppers to act with speed, confidence, and automation. This summit unpacks how brands can stay relevant when purchase power shifts from person to algorithm.
Swipe, Shop, Share: Retail for the Social-First Consumer
Social platforms are no longer just where discovery happens—they’re where conversion happens too. As TikTok Shop, livestream selling, and influencer-led commerce redefine engagement, this summit we discuss how brands can win in a world where culture, community, and commerce are deeply intertwined.
Beyond the Buy – Pre & Post Store Personalization Innovation
Customer experience doesn’t start at checkout—or end there. We dive into how leading retailers are using customer intel, AI, and behavioral insight to deliver meaningful personalization before, during, and after the transaction, turning one-time buyers into loyal advocates.
Agenda
1:10 pm - 1:40 pm
Keynote
1:40 pm - 2:05 pm
Book Signing
2:05 pm - 2:20 pm
Panel
Ctrl+Alt+Customer: Exploring Digital Twins for Retail Intelligence
Imagine having a living model of your customer that evolves with every click, visit, and purchase. Digital Customer Twins are giving retailers exactly that—real-time simulations that help predict what shoppers will do next, where they might drop off, and how to improve their overall experience. This panel brings together industry leaders to explore how digital customer twins are being used to personalize engagement, reduce churn, and make smarter decisions across the entire customer journey. By accurately mirroring behaviors and preferences, digital twins offer retailers a new level of intelligence—fueling smarter decisions, deeper personalization, and proactive engagement across the customer lifecycle. Whether you're already experimenting or just curious, this conversation will spotlight what’s possible when data meets behavioral insight.
2:20 pm - 2:45 pm
Diamond Keynote
Can I vs. Should I: Reduce Risk & Transform CX in an AI World
Slow down to speed up. The democratization of AI tools, technologies and frameworks has dramatically decreased the barriers to entry. In mere minutes, retailers can try out technologies of all kinds. The question is no longer "Can I", but rather "Should I"? If we should, how do we think about the risks vs. the benefits? Come hear about real-world learnings and how retailers can minimize risk while maximizing impact in CX AI transformation.
3:00 pm - 4:00 pm
Roundtables
Track 1: Building For Tomorrow: Creating a Data-Driven Retail Culture
Retailers have access to more data than ever before, but without trust and governance, it rarely delivers on its promise. In the age of AI and real-time personalization, success depends on more than dashboards—it requires secure, compliant, and connected data that teams can act on with confidence. This roundtable explores how leaders are breaking down organizational and data silos, embedding governance into everyday decision-making, and creating a culture where merchandising, marketing, and operations align on a single source of truth. Participants will share barriers they face—from fragmented systems to unclear ownership—and strategies for moving from opinion-based to insight-driven retail.
Track 2: Beyond The Buy – Personalizing the Pre & Post Store Experience
Let’s go beyond product recommendations. This conversation will explore how personalization strategies can shape the entire customer journey — from discovery and browsing to delivery updates and re-engagement. How can brands tailor every moment to build long-term loyalty? In this session, participants will exchange ideas on how to use data, content, and contextual cues to enhance both pre-purchase and post-purchase experiences. We’ll explore tactics like post-buy engagement, personalized returns, and loyalty nudges while discussing what the next generation of personalization will look like.
Track 3: Customer Journey Optimization- Driving Seamless Omnichannel Integration
Today’s customers don’t think in channels—they think in moments. This roundtable explores how retailers are eliminating friction between in-store, online, and mobile experiences. From unified inventory systems to consistent brand messaging, how do you ensure a smooth handoff from one touchpoint to the next? Leaders will share innovations in fulfillment, personalization, and CX strategy that break down silos and boost satisfaction. Expect ideas and frameworks to bring your omnichannel vision to life.
4:10 pm - 4:40 pm
Workshop
The Future of Retail Is Generous: Turning CSR Into a Growth Engine
Retailers who lead with purpose are winning hearts, minds, and market share. In this interactive session, Francesca Kennedy—winner of Project Runway, named one of People Magazine’s 25 Most Powerful Latinas, and featured in Inc.’s Top 27 Leaders Changing the World—shares how generosity can become a growth engine for modern retail.
As Head of PR & CSR at Shop LC, a 24/7 home shopping network and e-commerce retailer reaching over 100 million U.S. households, Francesca has scaled the company’s north star initiative: a bold mission to feed 1 million children every single day through its Your Purchase Feeds program, which has already delivered more than 55 million meals worldwide.
She also brings entrepreneurial expertise as the founder of Ix Style, a purpose-driven fashion brand carried by J.Crew, Gap, and Anthropologie, with high-profile partnerships spanning Gwyneth Paltrow, Richard Branson, and Amanda Seyfried. At its core, Ix Style was created to address the water crisis in Guatemala—where every purchase helped provide clean water filters to children and created sustainable jobs for Mayan artisans.
Participants will walk away with actionable strategies for embedding giving into everyday operations to inspire ad retain employees, delight customers, and differentiate their brands in an increasingly competitive marketplace.
4:45 pm - 5:15 pm
Sponsor Gold - Fireside Chat
Thoughts on the Future of Retail Data and Decisions
5:15 pm - 5:45 pm
Hot Headlines
7:20 pm - 9:30 pm
Gala Dinner
8:30 pm - 9:00 pm
Dinner Keynote
8:00 am - 8:40 am
Panel
Bots with Benefits - Retail Strategies for Adapting to Agentic Commerce
Agentic commerce marks a major shift in ecommerce—from tools that assist, to intelligent systems that act. This panel will explore how AI-driven agents are reshaping the way retailers operate and engage with customers. From replacing cookies with direct consumer interaction, to AI-powered discovery of influencers and affiliates, to automated customer service that scales with precision—this discussion will dig into how retailers are deploying autonomous technologies to personalize, optimize, and streamline the entire commerce journey. Hear from industry leaders at the forefront of this transformation as they unpack the opportunities and challenges of rewriting the rules of retail for an agentic future.
8:40 am - 9:10 am
Keynote
Retail Table Talk
Pull up a seat for an interactive, fast-moving discussion that puts today’s biggest retail headlines on the table. In this session, our moderator will guide executives through recent news, trends, and disruptions shaping the industry, from bold brand moves to the latest tech shifts, inviting candid reactions around the room. Attendees will have the chance to weigh in, share perspectives, and compare strategies with peers in real time. It’s not about consensus, it’s about conversation!
9:20 am - 10:20 am
Roundtables
Track 1: Building For Tomorrow: Creating a Data-Driven Retail Culture
Retailers have access to more data than ever before, but without trust and governance, it rarely delivers on its promise. In the age of AI and real-time personalization, success depends on more than dashboards—it requires secure, compliant, and connected data that teams can act on with confidence. This roundtable explores how leaders are breaking down organizational and data silos, embedding governance into everyday decision-making, and creating a culture where merchandising, marketing, and operations align on a single source of truth. Participants will share barriers they face—from fragmented systems to unclear ownership—and strategies for moving from opinion-based to insight-driven retail.
Track 2: Beyond The Buy – Personalizing the Pre & Post Store Experience
Let’s go beyond product recommendations. This conversation will explore how personalization strategies can shape the entire customer journey — from discovery and browsing to delivery updates and re-engagement. How can brands tailor every moment to build long-term loyalty? In this session, participants will exchange ideas on how to use data, content, and contextual cues to enhance both pre-purchase and post-purchase experiences. We’ll explore tactics like post-buy engagement, personalized returns, and loyalty nudges while discussing what the next generation of personalization will look like.
Track 3: Customer Journey Optimization- Driving Seamless Omnichannel Integration
Today’s customers don’t think in channels—they think in moments. This roundtable explores how retailers are eliminating friction between in-store, online, and mobile experiences. From unified inventory systems to consistent brand messaging, how do you ensure a smooth handoff from one touchpoint to the next? Leaders will share innovations in fulfillment, personalization, and CX strategy that break down silos and boost satisfaction. Expect ideas and frameworks to bring your omnichannel vision to life.
10:30 am - 11:00 am
Workshop
The Coolest People Have 0 Followers: Rethinking Influence in the Age of AI
What if the next era of influence isn’t about being everywhere...but about being in the right places with the right people? In a landscape oversaturated by AI-driven content and endless feeds, true influence is becoming underground, intimate, and invisible. This interactive workshop will reveal how digitally native disruptors are capturing attention and building connections at a time of insatiable consumption.
11:05 am - 11:35 am
Collaboration Corner
Collaboration Corner: The Future of The Customer
What will tomorrow’s customer look like, and how will their expectations reshape retail? In this interactive discussion, attendees will explore how shifts in values, trust, and technology are redefining loyalty and purchasing behaviors. Together, we’ll consider how data, transparency, and cultural trends will influence the customer of 2035—and what retail leaders can do today to prepare. This session is a chance to exchange ideas, compare signals, and co-create a vision for the customer of the future.
12:40 pm - 1:00 pm
Retail Or Die
Sometimes the best way to move forward is to look back. Join us for a postmortem session with a sense of humor, to explore how one major retailer found it's demise, but managed to leave a lasting impact.
1:10 pm - 1:30 pm
Beyond the Challenges
Hilton Scottsdale Resort & Villas - Scottsdale, AZ
Discover tranquil and rejuvenating moments that inspire your best self. From fitness experiences to food that nourishes the mind and body, stay well with Hilton.
Why attend?
Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.
Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.
Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.