How can you acquire consumers by creating an emotional connection with them through segmentation?
Privacy issues are driving unprecedented changes in how consumer data is collected. To survive and thrive, marketers need to adapt to these constantly evolving changes. Increasingly, marketers are taking a new approach to consumer segmentation at the top of the funnel. This strategy enables them to not only acquire new consumers effectively but capture valuable fully self-attested data, also known as zero party data.
Leading brands have recognised that by segmenting their consumer marketing campaigns based on categories such as a profession, life stage or immediate interest, they can create an emotional connection which highly resonates with their targets, driving acquisition, retention, and stronger customer advocacy.
Join SheerID and a select group of thought leaders for a Meet the Boss virtual roundtable to discuss the opportunities presented by Identity Marketing and how to solve the challenges of consumer and data acquisition.
SheerID is the leader in identity marketing. With SheerID, brands instantly verify consumer-supplied data to run targeted campaigns to consumer communities like students, teachers, and the military. SheerID can verify over 2.5 billion people via 9,000 authoritative data sources worldwide; provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Nike, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Arnold Venture Group, Brighton Park Capital, Centana Growth Partners, CVC Growth Partners, and Voyager Capital. For more information, please visit SheerID or follow us on Twitter, LinkedIn, and Facebook.
Driving Effective customer acquisition strategies
Plans and strategies for personalisation by creating an emotional connection with the consumer
Driving Advocacy within consumer groups
Access to industry leading like-minded executives tackling similar initiatives
Collaborate and network to gain expertise and experience on how to best act and succeed
In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges
All Meet the Boss events are completely free of charge.
In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world’s leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.