CX - ROUNDTABLE

A new approach to segmented consumer Acquisition

28th November 2022, Europe 13:30 - 15:00 GMT
IN PARTNERSHIP

How can you acquire consumers by creating an emotional connection with them through segmentation?

Privacy issues are driving unprecedented changes in how consumer data is collected. To survive and thrive, marketers need to adapt to these constantly evolving changes. Increasingly, marketers are taking a new approach to consumer segmentation at the top of the funnel. This strategy enables them to not only acquire new consumers effectively but capture valuable fully self-attested data, also known as zero party data.

Leading brands have recognised that by segmenting their consumer marketing campaigns based on categories such as a profession, life stage or immediate interest, they can create an emotional connection which highly resonates with their targets, driving acquisition, retention, and stronger customer advocacy.

Join SheerID and a select group of thought leaders for a Meet the Boss virtual roundtable to discuss the opportunities presented by Identity Marketing and how to solve the challenges of consumer and data acquisition.

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Event host

James Patmore

Global Lead for Indirect & Telco

About SheerID

SheerID is the leader in identity marketing. With SheerID, brands instantly verify consumer-supplied data to run targeted campaigns to consumer communities like students, teachers, and the military. SheerID can verify over 2.5 billion people via 9,000 authoritative data sources worldwide; provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Nike, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Arnold Venture Group, Brighton Park Capital, Centana Growth Partners, CVC Growth Partners, and Voyager Capital. For more information, please visit SheerID or follow us on Twitter, LinkedIn, and Facebook.

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Discussion topics

1

Driving Effective customer acquisition strategies

2

Plans and strategies for personalisation by creating an emotional connection with the consumer

3

Driving Advocacy within consumer groups

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Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

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Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

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Virtual event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

Meet

Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.