CX - ROUNDTABLE

A new approach to segmented consumer Acquisition

10th October 2022, Europe 13:30 - 15:00 BST
IN PARTNERSHIP

How have some of the world’s leading communications providers, such as AT&T, Tmobile and Comcast as well as other leading consumer brands including Spotify and Nike, utilised a new approach to consumer segmentation to drive highly effective marketing acquisition and retention programmes

A recent Forrester Consulting study reveals that 99% of marketers regarded data deprecation and enhanced consumer privacy laws as critical topics which they need to respond to in their short-term planning.

Increasingly leading marketers have recognized that taking a new approach to consumer segmentation at the top of the funnel, enables them to not only acquire new consumers effectively but capture valuable fully self-attested data (also known as zero party data).

By segmenting their consumer marketing campaigns based on a profession, e.g is the consumer a healthcare worker, or their life stage e.g. are they a student, or in addition their immediate interest, such as are they moving house, leading brands have recognised that they can create an emotional connection which highly resonates with their targets, driving acquisition, retention and stronger customer advocacy.

Join SheerID and a select group of thought leaders to discuss the opportunities presented by Identity Marketing and how to solve the challenges of consumer and data acquisition.

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About SheerID

SheerID is the leader in identity marketing. With SheerID, brands instantly verify consumer-supplied data to run targeted campaigns to consumer communities like students, teachers, and the military. SheerID can verify over 2.5 billion people via 9,000 authoritative data sources worldwide; provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Nike, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Arnold Venture Group, Brighton Park Capital, Centana Growth Partners, CVC Growth Partners, and Voyager Capital. For more information, please visit SheerID or follow us on Twitter, LinkedIn, and Facebook.

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Discussion topics

1

Driving Effective customer acquisition strategies

2

Plans and strategies for personalization by creating an emotional connection with the consumer

3

Driving Advocacy within consumer groups

4

Acquiring fully consented consumer data

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