Affiliate Marketing in 2023: Defining Your Strategy for Brand and Partner Success
MARKETING - ROUNDTABLE
How have affiliate partnerships evolved beyond traditional tactics like discounts and cashback for brands?
In the last few years, affiliate marketing has become an incredibly sophisticated and effective advertising channel. In 2021 alone, it generated more than $70bn in sales revenue for US advertisers. And an increasing amount of that value is being created by innovative partners that do so much more than just offer discounts or cashback to shoppers.
But while affiliate marketing offers several benefits such as cost-effectiveness, increased brand awareness and wider reach, there are still brands that are hesitant to enter the channel. One of the major challenges of affiliate marketing is that legacy perception of it being seen as a ‘low-hanging fruit’ discount and cashback tactic, thereby inhibiting some retailers from participating. And for those that are using affiliate marketing, finding the right partners to promote their brand and generate quality leads or sales is not a straightforward process. Additionally, managing a large network of affiliates and monitoring their performance can be both time-consuming and complex.
Join Awin, the fastest-growing affiliate marketing platform in North America, and a select group of industry peers in this exclusive, virtual roundtable event with Meet the Boss to find out how to overcome your challenges and leverage affiliate marketing to drive growth and success for your business.
Event host
Alexandra Forsch
About Awin
Awin is a marketing technology platform, providing an open marketplace for businesses to create any type of acquisition partnership. Its 270,000+ active partners operating across a million-plus websites -including traditional affiliates, global mass media houses, trusted micro-influencers and innovative fintech businesses –enable advertisers to generate more sales, expand customer reach and strengthen their brand. Retailers that migrate to Awin from competitor platforms experience triple-digit affiliate program growth and a 63% uplift in revenue. In addition to leading the way with its reach, Awin’s award-winning technology and tools -including first-party tracking, multi-channel attribution and in-app tracking -ensure a program tracks all sales, making it optimally attractive for partners to want to promote.
Why Attend
Experience shared learning
Meet industry leading like-minded executives tackling similar initiatives.
Benchmark with your industry peers
Discover and network to gain expertise and experience on how to best act and succeed.
Accelerate your projects
Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.
Trusted by
We host global organizations with the conversations that matter. That’s why we’re trusted by these top brands.
Digital event benefits
Meet
Access to industry leading like-minded executives tackling similar initiatives
Discover
Collaborate and network to gain expertise and experience on how to best act and succeed
Accelerate
In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges
Have a question…
All Meet the Boss events are completely free of charge.
In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world’s leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.