Building a Best-in-Class MarTech Stack

20th April 2023, Europe 15:30 - 17:00 CET

How are you equipping your teams with the tools and data insights needed to create hyper-personalized customer experiences?

As customer options and product alternatives are ever-growing, creating flawless customer experiences (CX) is a competitive imperative in almost every industry today. For marketing leadership, a flawless and effective marketing strategy while providing content and campaigns across multi-channel and touchpoints have become a business requirement.

CMO’s today need to provide the business with a predictable sales pipeline and return on marketing investments. It requires an adaptive marketing culture and MarTech setup to align work across departments and channels, efficiently and effectively. How are you adapting to customer behavior and dynamic market changes?

Join Optimizely and a select group of your peers as we discuss how to better manage and monitor your campaigns, increase sales pipeline, compete, and win.

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Elizabeth Gabster

Senior Director, Strategy & Value Advisory
Elizabeth Gabster is a Senior Director of the Strategy & Value Advisory team at Optimizely, where she works find out more

Mike Martiny

Senior Manager, Sales
Mike Martiny is the Senior Sales Manager for Continental Europe where he supports clients with digital find out more

About Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 10,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands.

Find out more

Discussion Topics


What is your most important marketing priority in 2023?


Do you have any MarTech technology in place for managing and monitoring your campaign planning and execution? Does it provide you with insights into departmental dependencies and actions required?


How do you measure the success of your MarTech? What are the main KPIs you focus on?

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Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

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Virtual event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Have a question…

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Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.