Uncertainty is a word we’re hearing a lot right now. But regardless of what may happen today, tomorrow or further in the future, it’s clear that the current climate brings steep changes to the plans many organizations had set out to execute earlier this year.

When greater economic forces are at work, how should businesses respond? Organisations that run digital analytics are often in a better position than others during troubled economic times because they can use data to quantify how they are contributing to growth. When growth slows, one of the best ways to accelerate it is to leverage data to optimize digital properties. Oftentimes data is the key to identifying ways to improve conversion rates or increase revenues.

So how can you utilize this data to cultivate strong relationship with customers digitally, optimising every channel for growth and maximise customer retention, and while we decrease acquisition costs.

Join Amplitude and a select group of your peers to discuss your challenges, the latest solutions, and future trends in this Meet the Boss virtual roundtable.

Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey.

Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"