How can organizations provide a frictionless digital experience to customers and drive business innovation to accelerate ROI?
As customers increasingly adopt a digital-first approach to business interactions, organizations are forced to innovate in order to keep pace with consumers while simultaneously trying to gain a competitive advantage in the market. To do so, however, requires three pillars of transformation – with Application Programming Interfaces (APIs) at the core:
- Digital Experiences – Building personalized, omnichannel experiences for customers and partners.
- Business Ecosystems: Multiplying the value of application innovations by quickly and securely sharing them with developers, partners, and customers.
- Data-Powered Innovation – Measuring, analyzing, and using the data that apps and APIs capture to drive innovation.
So, how can APIs fuel key determinants of business success? How can enterprises respond to the changing needs of customers by leveraging highly secure, manageable, and monetizable APIs that connect data and applications across hybrid cloud environments?
Join HCL & Google Cloud and a select group of industry executives as we discuss the best ways to build digital ecosystems and fuel application innovation with APIs.
Event host
Manoj Tiwary
Hari Subramanian
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