How can you bring actionable insights and data to your omnichannel marketing strategy?
Account-based marketing has increasingly become a critical component of organizations’ omnichannel marketing strategies. In fact, a recent report from Gartner estimates “80% of midsize to large B2B organizations with complex sales processes have adopted or piloted at least one ABM program.” However, many of those organizations and their marketing leaders still need to find and utilize the technologies and subsequent data necessary to run an at-scale ABM program in conjunction with their current systems. They also need to make sure their Sales and Marketing teams are aligned, and that their tech stack is consolidated.
The solution lies in being able to bring actionable company insights and contact data to their omnichannel marketing strategy. However, this kind of optimization requires clean data and insights – a requirement that is easier said than done. So, where do we start, and how do we get there?
Join ZoomInfo and a select group of likeminded executives as we discuss how to achieve ABM at scale, how to find the right target audience and accounts, and how to bring actionable company insights and contact data to your omnichannel marketing strategy.
ZoomInfo is a global leader in go-to-market intelligence solutions. For over a decade, ZoomInfo has helped companies achieve their most important objective: profitable growth. Backed by the world's most comprehensive B2B database, our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects.
What is the biggest change you’re making in your marketing for this year?
Are your sales and marketing teams aligned?
What are your biggest challenges with cleaning data? Is it ready for optimization?
Access to industry leading like-minded executives tackling similar initiatives
Collaborate and network to gain expertise and experience on how to best act and succeed
In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges
All Meet the Boss events are completely free of charge.
In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world’s leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.