How Marketing Teams Can Defeat Disconnected Work & Centralize Collaboration

18th July 2023, America 12:00 - 13:30 EST

How are you improving cross-team communication and building consistency across your campaigns?

Best-in-class marketing campaigns demand cross-functional collaboration.

Yet too often marketers and their partners act in silos, lacking a central space to collaborate on work and extract information from a single source of truth.
So, how do you keep everyone—from direct teammates, internal sales, and external creative agencies—aligned, efficient, and on-track?

The key is to rethink work management and empower everyone with clarity and visibility over the status of their collaborative efforts.

By doing this, and streamlining workflows, marketers can save time and focus on more impactful tasks. In fact, Asana’s Anatomy of Work Global Index show that leaders believe they can save 290 hours per year by improving processes.

In this session, we’ll explore how marketing leaders can drive closer cross-functional collaboration and alignment on goals, project progress, and outcomes.

Apply to attend

About Asana

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 131,000 paying customers and millions of free organizations across 190 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.

Find out more

Discussion topics

How are you aligning your teams on top priorities and are they connected to company goals?

How are you uniting internal and external partners to execute marketing campaigns, product launches, and events?

Are you scaling marketing processes like campaign planning, creative approvals, product launches, or stakeholder feedback?

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Apply to attend

Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.

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