MARKETING - ROUNDTABLE

How to Break Through Personlization Roadblocks

6th September 2022, America 12:00 - 13:30 EDT
IN PARTNERSHIP

How can you incorporate everything you need to deliver and integrated personalization strategy?

Consumers don’t just want personalized experiences — they demand them. In fact, personalized experiences have become so expected that 71% of customers will be frustrated when it doesn’t happen. Yet, according to McKinsey, only 14% of consumers say their last shopping experience was personalized, and only 15% of retailers have fully implemented personalization strategies.

With online interactions on the rise and brand loyalty up for grabs, it’s more important than ever for ecommerce retailers to master personalization — but very few are doing it optimally. Despite all the data at our fingertips, it’s tough to deliver 1-to-1 personalized experiences across every channel while responding and adapting to customer’s changing needs and expectations.

But for ecommerce retailers that get it right, the potential Impact is huge. Another recent McKinsey report showed companies that capture more value from personalization see 40% more revenue from personalized marketing actions or tactics, and that these companies ranged from industry titans like Reebok to high-growth brands like Darn Tough Socks. So, how did they do it?

Join Kibo Commerce and a select group of likeminded executives as we discuss not only the challenges you’re facing with personalizing the customer experience, but the ways to create more effective personalized marketing tactics.

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Event host

Meyar Sheik

President & Chief Commerce Officer

Discussion topics

1

Are you thinking of personalization from an omnichannel approach?

2

Do you have the tools you need to achieve your personalization goals?

3

What are the roadblocks in your way of reaching your personalization objectives?

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Access to industry leading like-minded executives tackling similar initiatives

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Collaborate and network to gain expertise and experience on how to best act and succeed

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In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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Thank you for your interest. One of the team will be in touch soon.