Innovations and Trends Impacting the Future of Influencer Marketing

MARKETING - ROUNDTABLE
26th June 2023, America 12:00 - 13:30 EDT
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How can market trends and technological innovations be effectively utilized for influencer marketing strategy and implementation?

In an ever-evolving marketing landscape, one thing is clear: Influencer Marketing has become more effective and powerful than traditional forms of advertising. The importance of harnessing that power today speaks for itself: it can not only build brand awareness, but send sales skyrocketing.

However, with a multitude of social media platforms, not to mention emerging tools and technological advancements, being able to predict the future of Influencer Marketing has become paramount. So, how can current market trends and tech innovations such as ChatGPT impact this future? Furthermore, how can we anticipate these impacts in such a dynamic landscape?

Join The Shelf and a group of likeminded executives as we delve into these trends, platforms, and innovations, and examine their implications for the realm of Influencer Marketing, as well as what companies can expect in the future.

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Event host

Alison Barnes

Brand Partnerships Director
Ali has 10 years of experience in broadcast, digital + print advertising, marketing and social media. She find out more

About Shelf

Interested in adding influencer marketing to your campaign? We know a thing or two about working with awesome influencers who know how to get your target audience to pay attention.

From TikTok users to content creators on Instagram and other popular social platforms, we have dozens of influencer marketing campaign case studies to share and show just how visually exciting and successful our influencer strategies can be.
Over the course of a decade-ish in the influencer marketing industry, we have built and managed campaigns across an INSANE (and impressive) range of verticals.

Whatever kind of influencer campaign you’re looking to run – and even if you have no idea what kind of campaign you want – we can come up with creative concepts, bring in the right influencers, and build a campaign that hits all the important KPIs.

Find out more

Discussion topics

What role has influencer marketing had with your marketing strategy? What challenges are you facing?

How are you utilizing technological advances in your influencer marketing strategy and implementation?

How can you expand your influencer marketing efforts in a dynamic, ever-growing social media field?

Why Attend

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Meet industry leading like-minded executives tackling similar initiatives.

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"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
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David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

Meet

Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Apply to attend

Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.

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