How can retailer data align to end consumer data to help marketers provide accurate products to their target market?
Digital is reshaping every aspect of the consumer-packaged goods (CPG) space. Rapidly changing customer expectations, competition from private label and digitally native direct-to-consumer (D2C) brands, and innovative technologies are blurring the lines between online and offline channels and experiences. CPGs face the real challenge of the customer being the retailer and not being able to know the end consumer.
Creating value for CPG brands starts with optimizing the value of CPG data. The proliferation of new apps, platforms and services has been reshaping consumers’ shopping behavior for years. Master data management (MDM) helps CPG companies govern their data to make it fit for commerce, compliance, supply chain optimization and analytics. Join Stibo Systems and a select group of likeminded industry peers for a Meet the Boss virtual roundtable as we discuss challenges facing CPG brands and best solutions to leverage for innovation and growth.
About Stibo Systems
Stibo Systems, the master data management company, is the trusted enabler of data transparency. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data. We empower them to improve the customer experience, drive innovation and growth and create an essential foundation for digital transformation. This gives them the transparency they require and desire – a single, accurate view of their master data – so they can make informed decisions and achieve goals of scale, scope and ambition. Stibo Systems is a privately held subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus, Denmark.
Do you have an MDM strategy today?
Is your company going through M&A which can result in faulty data coming from siloed departments?
How long does it take to bring your products to market?
Access to industry leading like-minded executives tackling similar initiatives
Collaborate and network to gain expertise and experience on how to best act and succeed
In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges
All Meet the Boss events are completely free of charge.
In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world’s leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.