Measuring Financial Services Marketing Success
What are the metrics that matter for B2C financial services marketing strategies?
Metrics matter. They help determine the effectiveness of key marketing activities, validate that business goals are being met, and establish operational discipline. To provide a full view of marketing’s impact on achieving brand goals and reaching the right end consumers, leading organizations are looking at all contributions: the efficiency and effectiveness of marketing campaigns, the role of marketing programs down the sales funnel that drive awareness, consideration or sales, and the intersecting activations on each marketing.
Join LinkedIn and a select group of industry peers for a Meet the Boss virtual roundtable as we discuss challenges and explore best practices for leveraging metrics to measure the success of key marketing initiatives.
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How are you thinking about allocating your spend between brand and demand/performance marketing??
How are you communicating and showcasing the impact of your marketing efforts to the C-Suite?
How are you or your broader team evaluating your consumer marketing performance across channels?
Experience shared learning
Meet industry leading like-minded executives tackling similar initiatives.
Benchmark with your industry peers
Discover and network to gain expertise and experience on how to best act and succeed.
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Virtual event benefits
Access to industry leading like-minded executives tackling similar initiatives
Collaborate and network to gain expertise and experience on how to best act and succeed
In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges
Have a question…
All Meet the Boss events are completely free of charge.
In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world’s leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.