Measuring Financial Services Marketing Success

25th May 2023, America 12:00 - 13:30 EST

What are the metrics that matter for B2C financial services marketing strategies?

Metrics matter. They help determine the effectiveness of key marketing activities, validate that business goals are being met, and establish operational discipline. To provide a full view of marketing’s impact on achieving brand goals and reaching the right end consumers, leading organizations are looking at all contributions: the efficiency and effectiveness of marketing campaigns, the role of marketing programs down the sales funnel that drive awareness, consideration or sales, and the intersecting activations on each marketing.

Join LinkedIn and a select group of industry peers for a Meet the Boss virtual roundtable as we discuss challenges and explore best practices for leveraging metrics to measure the success of key marketing initiatives.

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Event host

Matthew Marron

Director, Client Solutions, LinkedIn Marketing Solutions
Matt Marron is a Director at LinkedIn and a leader of our North American Financial Services business. He also find out more

John Black

Vice President - Plan Optimize
John Black leads the customer success team for expanded verticals marketing mix modeling at Nielsen. He has find out more

About LinkedIn

LinkedIn is the world’s largest professional network with more than 900 million members in more than 200 countries and territories worldwide. The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.

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Discussion topics


How are you thinking about allocating your spend between brand and demand/performance marketing??


How are you communicating and showcasing the impact of your marketing efforts to the C-Suite?


How are you or your broader team evaluating your consumer marketing performance across channels?

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

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Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Have a question…

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Meet with fellow industry leaders and solve today’s greatest business challenges.

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