Solving the Data Deprecation Challenge for Personalised Marketing
How can zero party data help with accurate targeting and personalised marketing?
With the decline of third-party cookies, many organisations will be challenged to get enough quality data to engage, retain and personalise experiences for consumers. In fact, a recent Forrester Consulting study reveals that 99% of marketers are actively responding to data deprecation as many browsers are now dropping third-party cookies and privacy laws are increasing.
While marketers recognise the value of personalised marketing, acquiring accurate data about customer wants and needs, cross-sell, upsell, and track the customer journey across channels is not always an east feat. However, with the promise of zero-party data, marketers have a golden opportunity to better understand their customers, engage new audiences, and revamp loyalty programmes.
Join SheerID a select group of thought leaders to discuss your data challenges, how to improve personalised experiences and how zero party data can help.
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