DATA - ROUNDTABLE

Solving the Data Deprecation Challenge for Personalised Marketing

5th July 2022, Europe 13:30 - 15:00 BST
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How can zero party data help with accurate targeting and personalised marketing?

With the decline of third-party cookies, many organisations will be challenged to get enough quality data to engage, retain and personalise experiences for consumers. In fact, a recent Forrester Consulting study reveals that 99% of marketers are actively responding to data deprecation as many browsers are now dropping third-party cookies and privacy laws are increasing.

While marketers recognise the value of personalised marketing, acquiring accurate data about customer wants and needs, cross-sell, upsell, and track the customer journey across channels is not always an east feat. However, with the promise of zero-party data, marketers have a golden opportunity to better understand their customers, engage new audiences, and revamp loyalty programmes.

Join SheerID a select group of thought leaders to discuss your data challenges, how to improve personalised experiences and how zero party data can help.

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Discussion topics

1

How are you planning to engage and retain customers in a post-cookies world?

2

How confident are you that your customer acquisition strategies are effective?

3

Are you planning to use zero-party data once third-party cookies have deprecated?

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Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

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Meet industry leading like-minded executives tackling similar initiatives.

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Access to industry leading like-minded executives tackling similar initiatives

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Collaborate and network to gain expertise and experience on how to best act and succeed

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In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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