With buyers placing an increased premium on a company’s sustainability practices, it presents an important opportunity for marketers to innovate and differentiate your brand in the market. After all, sustainability represents a billion-dollar opportunity and a surefire way for B2C and B2B brands to differentiate themselves and their offerings in a crowded marketplace. Furthermore, according to a recent Kerry report, 49% of global consumers prioritize sustainability in their food and beverage purchases. This means sustainability consumption is no longer just a trend—it’s a long-term shift already influencing all aspects of the industry.

But sustainability can be hard to talk about (and get right), especially on social media. How can organizations find their voice in the sustainability conversation to win hearts, minds, and wallet share?

So, what do you think 2030 will look like for Marketing Leaders? How can we prepare for that future now? And how can we do all of this while prioritizing and balancing our own needs, along with our teams and organization’s needs, in the process?

Join LinkedIn and a select group of your marketing peers as you share your own marketing challenges and experiences with a focus on sustainability, all while discussing best practices for the future.