How can businesses take advantage of the latest technology trends to ensure long-term subscription model success?
Over the past decade, there has been a significant shift in the way people view their purchases. Rather than defining themselves by what they own, most adults now prioritise hassle-free, cost-effective access to services. This shift has given rise to the subscription-based business model, which has experienced tremendous growth over the past year. In fact, existing subscription brands saw their overall customer base grow by 31% in 2021.
However, not all subscription businesses are created equal. According to a survey conducted by Recurly, the leading subscription management and billing platform, consumers feel more loyal (51%) and tend to spend more money (42%) with brands and businesses they subscribe to. The top 15% of subscription companies leverage technology to personalise subscriber experiences, optimise their infrastructure and drive revenue growth - growing up to six times faster than the bottom 15%.
In a rapidly changing technological landscape, it is essential for subscription-based businesses to future-proof their technology infrastructure. In this exclusive, virtual roundtable event with Meet the Boss, join representatives from Recurly and a select group of industry peers to discuss the latest technology trends, share insights on overcoming common challenges and explore the future of subscription success.
Event host
Oscar Wall
About Recurly
From software, media and news, to consumer goods, financial services, and insurance—every major industry is being transformed by the power of subscriptions. Today’s most innovative companies are harnessing the power of the subscription model to create recurring revenue streams, evolve their billing models, reveal mission-critical customer insights, and automate revenue-optimizing decisions.
Thousands of global brands run their subscription business on Recurly. They trust our enterprise-class subscription management and billing platform to create deep connections with their subscribers, build recurring income streams, and exponentially grow revenue. Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments.
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