With the decline of third-party cookies, many organizations will be challenged to get enough quality data to engage, acquire, and retain consumers through personalized experiences. In fact, a recent Forrester Consulting study reveals that 99% of marketers are actively responding to data deprecation as many browsers are now dropping third-party cookies and privacy laws are increasing.

While marketers recognize the value of personalized marketing, acquiring accurate data about the customer wants and needs and tracking the customer journey across channels is not always an easy feat. However, with the promise of zero-party data, marketers have a golden opportunity to better understand their customers, engage new and existing audiences, and revamp loyalty programs.

Join SheerID and a select group of thought leaders to discuss your acquisition and data challenges, how to improve personalized experiences, and how zero-party data can help.

SheerID’s leading digital verification platform instantly verifies the identity of individuals and businesses, enabling enterprises to deliver gated offers and experiences to high-value customer segments while mitigating fraud and minimizing friction. By using authoritative data sources to verify credentials in real-time within an organization’s brand experience, SheerID delivers a seamless customer experience that reduces churn and fuels loyalty to drive revenue growth. As a result, the world’s biggest brands – including Amazon, Spotify, and T-mobile – rely on SheerID as their trusted verification partner.