TECHNOLOGY - ROUNDTABLE

Upleveling Customer Acquisition and Audience Development in a Cookieless World

3rd October 2022, America 10:30 - 12:00 EST
IN PARTNERSHIP

How can zero-party data help with customer acquisition and audience development to create highly personalized marketing?

With the decline of third-party cookies, many organizations will be challenged to get enough quality data to engage, acquire, and retain consumers through personalized experiences. In fact, a recent Forrester Consulting study reveals that 99% of marketers are actively responding to data deprecation as many browsers are now dropping third-party cookies and privacy laws are increasing.

While marketers recognize the value of personalized marketing, acquiring accurate data about the customer wants and needs and tracking the customer journey across channels is not always an easy feat. However, with the promise of zero-party data, marketers have a golden opportunity to better understand their customers, engage new and existing audiences, and revamp loyalty programs.

Join SheerID and a select group of thought leaders to discuss your acquisition and data challenges, how to improve personalized experiences, and how zero-party data can help.

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About SheerID

SheerID’s leading digital verification platform instantly verifies the identity of individuals and businesses, enabling enterprises to deliver gated offers and experiences to high-value customer segments while mitigating fraud and minimizing friction. By using authoritative data sources to verify credentials in real-time within an organization’s brand experience, SheerID delivers a seamless customer experience that reduces churn and fuels loyalty to drive revenue growth. As a result, the world’s biggest brands – including Amazon, Spotify, and T-mobile – rely on SheerID as their trusted verification partner.

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Discussion topics

1

How are you planning to engage and retain customers in a post-cookies world?

2

How confident are you that your customer acquisition strategies are effective?

3

Are you planning to use zero-party data once third-party cookies have deprecated?

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Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

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Virtual event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

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Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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