Creating personalized experiences truly tailored to each individual requires superior quality data and the ability to integrate it seamlessly. Identity resolution, address standardization/correction, and de-duplication are only a few of the ways data inconsistencies and anomalies can be rectified. Too many organizations struggle with poor-quality data resulting in a yearly cost of $3.1trillion in the U.S. alone, according to IMB estimates.

So, how can you master data quality issues and establish the foundation necessary to execute your brand’s visions of the future? How do you drive better results from predictive and prescriptive models and close the loop with optimization, measurement, and feedback?

Join Redpoint as we explore the steps to efficiently integrate customer data from across all internal and external sources and systems, and achieve hyper-personalization at scale.