MARKETING - SUMMIT

CMO Brand Summit:
Disruptive marketing for a disrupted era

11 - 13th October 2022, America 09:00 - 12:40 EST

CMO Brand Summit

CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

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Why Attend

Connect with 70+ senior leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you.

New connections

Build new connections with likeminded senior leaders

Business trends

Stay current with emerging business trends

Key takeaways

Downloadable and actionable takeaways

New partnerships

Accelerate key projects through meaningful new partnerships

Insights

De-risk new projects by gaining a broad range of insights

New technologies

Understand the impact new technology can make

"I was blown away by the great logistics, diversity of attendees and incredible networking opportunities. I can honestly say I’ve never had so many new relationships and key opportunities from a single meeting."
Bill Sheahan, Vice President
"Congratulations to you all for pulling off a Hybrid Summit with Augmented Reality features that are truly unparalleled in the Industry! Collaborative, Interactive & showcasing leading edge technology ... GDS Summits really set the bar so high that a return to physical conferences might be re-evaluated in the Industry."
Christina Alexander Alexandropoulou, Director Of Security, Four Seasons
"I connected with peers that I know I’ll stay in touch with, including suppliers which have presented a fantastic opportunity for 7-Eleven Global in the future. It may well be the most valuable summit I’ve attended in many years."
Cynthia Richardson, Senior Director, Global Logistics & Merchandising
"The meetings and presentations added value, and needless to say, but that the venue for the Summit was exceptional."
Edward M Shubert, CPA Senior Director, McKesson Corporation
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"It was one of the best events I have been to, particularly because of the format and topics. Really well done and to all of the team."
Lauren Goodwin, CIO

Trusted by

We host global organizations with the conversations that matter. That’s why we’re trusted by these top brands.

Event Agenda

Day one
Day two
Day three

09:00 - 09:15

Sponsor

09:00 - 09:15

Opening Remarks

Intro & Diamond Commentary

Seraj Bharwani Chief Strategy Officer, AcuityAds

09:15 - 09:45

09:15 - 09:45

Keynote

09:45 - 10:25

09:45 - 10:25

Panel Discussion

Consumers Come First: The Importance of Brand Authenticity & Trust

Samuel l Lau VP Marketing, City of Hope
Sorin Patilinet Senior Director Marketing & Sales Insights, Mars
Genevieve Ernst VP Content Strategy, L'OREAL
Josh Landau GM of Content, Fanatics Collectibles

10:25 - 10:35

Sponsor

10:25 - 10:35

Insight Break

Stephen Gee Chief Customer Officer, Jugo

10:35 - 11:25

10:35 - 11:25

Roundtables

Track 1: Whole Brand Thinking: Give your brand the attention it deserves!

Track 2: The Future of Content - Providing Value through Authentic Content Marketing

Track 3: The cookie has crumbled; But what does a cookie-less future look like?

Sponsor:

Joshua Alvernia CEO, Clue

11:25 - 11:30

11:25 - 11:30

Short Break

11:30 - 12:10

11:30 - 12:10

Masterclass Breakouts

Track 1:

Sponsor:

Vincent Yang CEO and Co-Founder, Firework

Track 2:

Sponsor:

Stephen Morra Vice President, Growth Marketing, Valasys

12:10 - 12:40

Sponsor

12:10 - 12:40

Headline Keynote

What is State of the Art in Customer Journey Marketing?

Seraj Bharwani Chief Strategy Officer, AcuityAds
David Edelman Former CMO of Aetna, Lecturer, Harvard Business School

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

Aïda Moudachirou-Rébois SVP, Global Chief Marketing Officer, Mac Cosmetics

09:40 - 10:20

09:40 - 10:20

Panel 2

The importance of purpose-driven brands

10:20 - 10:30

10:20 - 10:30

Insight Break

Joshua Alvernia CEO, Clue

10:35 - 11:25

10:35 - 11:25

Roundtables

Track 1: Whole Brand Thinking: Give your brand the attention it deserves!

Track 2: The Future of Content - Providing Value through Authentic Content Marketing

Track 3: The cookie has crumbled; But what does a cookie-less future look like?

Sponsor:

Joshua Alvernia CEO, Clue

11:25 - 11:55

11:25 - 11:55

Innovation Exchange Keynote

Kate Lewis Chief Content Officer, Hearst Magazines

12:00 - 12:30

Sponsor

12:00 - 12:30

Closing Prime Keynote

Shane Pearson Senior Vice President Product Marketing, Leadspace

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

Steve Lesnard CMO and VP of Product Creation, SEPHORA

09:40 - 10:20

09:40 - 10:20

Panel Discussion

Embracing the fusion of Creativity, Analytics, and Purpose

Sharanya Ravichandran VP Design and User Experience, JPMorgan Chase & Co
Benjamin Aronson VP Marketing, Wolverine Brands
Janell Pittman CMO & Digital Strategy Officer, Mercy One

10:20 - 10:30

10:20 - 10:30

Insight Break

10:30 - 11:20

10:30 - 11:20

Roundtable Leaders Panel

Joshua Alvernia CEO, Clue

11:20 - 11:30

11:20 - 11:30

Short Break

11:30 - 12:00

11:30 - 12:00

Innovation Exchange Keynote

Cheryl Guerin Global EVP Brand Strategy & Innovation, Mastercard

12:01 - 12:31

12:01 - 12:31

Closing Keynote

Denise Bennett Vice President, Brand Strategy & Idea Lab, iHeart Media

12:31 - 12:41

12:31 - 12:41

Insight Break -Closing Comments

Speakers Include

Seraj Bharwani

Chief Strategy Officer

Samuel l Lau

VP Marketing

Sorin Patilinet

Senior Director Marketing & Sales Insights

Genevieve Ernst

VP Content Strategy

Josh Landau

GM of Content

Stephen Gee

Chief Customer Officer

Joshua Alvernia

CEO

Vincent Yang

CEO and Co-Founder

Stephen Morra

Vice President, Growth Marketing

Seraj Bharwani

Chief Strategy Officer

David Edelman

Former CMO of Aetna, Lecturer

Aïda Moudachirou-Rébois

SVP, Global Chief Marketing Officer

Joshua Alvernia

CEO

Kate Lewis

Chief Content Officer

Shane Pearson

Senior Vice President Product Marketing

Steve Lesnard

CMO and VP of Product Creation

Sharanya Ravichandran

VP Design and User Experience

Benjamin Aronson

VP Marketing

Janell Pittman

CMO & Digital Strategy Officer

Cheryl Guerin

Global EVP Brand Strategy & Innovation

Denise Bennett

Vice President, Brand Strategy & Idea Lab

An immersive
event experience

Experience the new way to network with peers with
interactive features including:

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Interactive Live Polling

Keep engaged through interactive live polling and gamification tools.

Direct connections

Ask your questions face-to-face with the speakers via our leading stage technology.

Relationship building

Build stronger connections with leading executives that you will take with you through your career

Thought Leadership

Content and insight from industry experts when it matters most

Intelligent interaction

Interactive quizzes gamify your experience

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