The ubiquity of gaming has increasingly demanded attention from technologists and marketers alike. Through rapid growth and engagement over the past few years gaming has expanded the influence of gaming to shaping consumers' digital entertainment habits, generational media behaviors, and nothing less than the very future of the internet via concepts such as the metaverse. This session will explore gaming’s impact on the adoption of technology and entertainment consumption behaviors, with an emphasis on its role in shaping the future of entertainment and will help brands and marketers better understand how they should think about gaming in the years to come.

What is your awareness and understanding of diversity and inclusion, and how can you incorporate this into your marketing strategy? Marketing leaders must place a greater emphasis on teaching successful engagement with diversity. Research demonstrates that diverse groups are more innovative, creative, and better at solving the types of complex problems that confront contemporary society. Increasing diversity content in your marketing strategy can open up more opportunities and better prepares leaders to successfully lead in dynamic and complex marketplaces.

The modern customer journey spans multiple devices and channels, and as brands continue to focus on building relationships with customers, meaningful engagement should be the focus of their approach. A new balance has been struck between the on and offline worlds and now is the time to reimagine personalization tactics.

The customer journey has undergone major changes over the past two years, with mounting evidence to suggest that more and more people will increase their spending with a brand they engage with on social media. Brands have been communicating with their customers for years, so conversational marketing isn’t anything new. However, with the rise in social media and chatbots, these conversations can happen on a larger scale, faster and more seamlessly than ever before.

As customer journeys and mindsets are changing, the role of content marketing is becoming both more important and more complicated to deliver. 73% of marketers are already investing in social commerce, while 79% are expected to continue the trend over the next three years (Perform, 2021). Social commerce spending has risen by 35.8% to $36.62 billion over the past year, so how do you ensure you deliver content that drives the value and authenticity that consumers demand?

We want to show you how your brand can change its way of thinking about the importance of influencer marketing in your overarching marketing strategy. What used to be a nice way to get relatable content and tap into native audiences, has now evolved to being a must have in driving meaningful audience growth and driving ROI. It's time to re-think the role of influencers knowing how this space has evolved through innovation, new platforms and capabilities, and an explosion of new talent and creativity.

It’s easy to get lost in a bubble when working in digital marketing. We began to assume that during Covid everyone must be online in some capacity and ignore the fact that some of us just don’t gel with online advertising. For that reason, we often see brands push forward two marketing channels: online and offline.

Facing new challenges from cookie deprecation and looking for new tools to best achieve your campaign goals? Join this session to discuss and discover how innovative techniques in contextual advertising are pushing the boundaries, giving marketers a new avenue to reach performance in a privacy-safe environment.

According to a study by McKinsey Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. Each element of the triple play is critical. Creativity is part of the origin story of marketing. It’s in the breakthrough ideas that have always underpinned bold, imaginative campaigns. The last revolution in marketing was all about the fusion of creativity and data analytics. What’s new today is partly the addition of purpose, the statement of a goal higher than just ringing up the next transaction.