In a fast-paced and digitally-driven era, traditional brick-and-mortar businesses and face-to-face interactions have experienced significant disruptions due to the ever-growing influence of technology. The rise of e-commerce, social media, and online marketing has transformed how businesses connect with their customers, often at the expense of genuine human interactions. This panel explores the renaissance of people-to-people sales strategies that prioritize meaningful human connections over digital interfaces. It delves into the motivations behind this movement and its potential implications for businesses, consumers, and society as a whole.

AI is no longer a choice. Adoption is imperative to beat competitors, release innovative products, improve customer experience, reduce risk and drive revenue growth. However, successful AI adoption is not always guaranteed, and it doesn’t come easy. Traditionally, sales professionals have been burdened with administrative work, such as data entry, report generation, and CRM maintenance. This RT track explores how generative AI can revolutionize the way sales teams operate by streamlining time-consuming activities, improving customer engagement, and optimizing sales forecasts.

• How does Artificial Intelligence (AI) contribute to enhancing sales and marketing performance?
• How does AI contribute to creating seamless omnichannel customer experiences?
• In what ways does AI enable organizations to rapidly tweak and improve their internal productivity and enablement?
• What are some examples of AI-driven approaches that have been successful in improving sales forecasting?

In the dynamic and ever-evolving landscape of business, leaders face numerous challenges in ensuring sustainable revenue growth for their organizations. As the year 2024 approaches, these challenges become even more pronounced due to emerging technologies, shifting market dynamics, and changing customer preferences. This topic synopsis explores the critical need for leaders to adapt their leadership strategies to foster revenue growth and secure their organization's success in 2024.

In today's highly competitive business landscape, organizations are constantly seeking ways to optimize their sales performance and achieve exceptional business results. This pursuit has become even more crucial in times of economic uncertainty, where efficiency and productivity are paramount. To thrive in such conditions, businesses are turning to sales enablement strategies that enable them to achieve more with fewer resources.

AI can be used to manage and predict who will be your best customers, boosting sales efficiency and effectiveness while reducing costs. According to a recent study of 2,500 B2B companies by McKinsey, companies willing to change the game in their sales models and leverage technologies like AI are growing at twice the rate of the economy. The five to 10 points of increased sales growth can be gained by leveraging insights, agility, talent and technology. In fact, these out-performing companies are increasingly relying on predictive analytics and near-continuous account reprioritization. By aligning both the sales and marketing organizations, these teams additionally enjoy 10-20% higher productivity. Join this session to learn how to generate more pipeline by focusing on finding the right companies and the people who are ready to buy your product now.