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Marketing

Game changer: Immersive marketing within virtual worlds

Growth in computer games got the attention of tech giants, so should marketers get immersed themselves?
Article

Marketing

Data protection is from you: GDPR and better mailing lists

New legislation could do wonders for brand perception at a time of growing cynicism
Article

Retail

Change your employees’ mindset, or go under

Retailers are running out of time to train employees to embrace change
Article

Retail

Own goal: Retail, like sport, is making itself redundant

Struggling retailers can’t match online only sales, so we ask will sport soon follow their rocky lead with the arrival of new tech?
Article

Sales and Revenue

The Guide to B2B Social Selling: Part one – Let’s get you set up

Your basic guide to getting ready in the social space for B2B sales
Article

Sales and Revenue

Big Data Analysis at Work: Big Change, Increased Employee Productivity

Big data analysis applied to the workplace can improve stagnating productivity figures amongst employees of the knowledge economy
Article

Retail

Silos can rescue or ruin retail empires

Silos are known to cause all sorts of headaches for executives, but now they could save a struggling industry
Article

Marketing

Listen Up! Mobile First’s Primary Problem Isn’t Tech

Digital Marketers at the GDS Mobile Innovation Summit say going Mobile First Isn't about Tech, It's About Culture.
Article

Technology

CISO: The Toughest Job in the World?

Hackers only have to get it right once and CISOs are the ones taking the fallout. So, what can they do about it?
Article

Financial Services

Lemonade Insurance: There’s nothing sour about this digital transformation

How Lemonade Insurance is changing the industry by using artificial intelligence to sign up and make insurance claims
Article

Technology

iPhone X, security at face value

The iPhone X, changing mobile security with your face
Article

Marketing

Why AR, VR Is Giving Birth To The New Buzzword: The Experience Economy

Marketing Executives at our GDS CMO Summits tell us why the Experience Economy is replacing the Omnichannel buzz
Article

Marketing

Rising from the ashes: How reimagining mobile user experience saved the Motorola brand

When shattering the competition means building a smartphone that’s shatterproof…
Article

Technology

Customer Centricity vs Connectivity: Could IoT help end African Mobile Price Wars?

After years of mobile price wars, can African telcos finally give customers the connectivity they crave?
Article

Technology

Cyber-security – are humans the answer or the problem?

CTOs discuss unsupervised machine learning versus machine learning when it comes to cyber-attacks
Article

Technology

You gotta fight for your right to paaaarty / to be forgotten

Consumers will be presented with choices over sharing data. And that's likely to lead to less sharing.
Article

Marketing

Disrupting Your Own Marketing Plan: How Home Depot Got It Right

Speaking with former Home Depot CMO Trish Mueller at the GDS CMO Insight Summit about ditching the store's traditional marketing plan.
Article

Marketing

Data-Driven or Data-Dependent: How do we combat data hoarding?

Stop collecting and start analysing – is data dependency distracting us from listening to customers?