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Marketing

5 Key Points to Support an Omnichannel Strategy (Insights for 2020)

Insights from the engineer behind one of the world's greatest brands.

Oil and Gas

The Top 5 Executive Challenges in Oil and Gas for 2018

What are the greatest challenges facing executives in the Oil and Gas industry?

Health and Safety

Employees don’t buy-in: EHS initiatives aren’t working… yet

EHS executives have been struggling to get employees to embrace safety at work, but there are signs that change is coming

Marketing

Dark social: Handle with care

Buying decisions are made in dark social, but marketers could kill the trend if they don’t learn from their mistakes

Marketing

Content ROI: How to kill a brand

Marketing strategies are getting easier to measure and less valuable for consumers

Marketing

Game changer: Immersive marketing within virtual worlds

Growth in computer games got the attention of tech giants, so should marketers get immersed themselves?

Marketing

Data protection is from you: GDPR and better mailing lists

New legislation could do wonders for brand perception at a time of growing cynicism

Retail

Change your employees’ mindset, or go under

Retailers are running out of time to train employees to embrace change

Retail

Own goal: Retail, like sport, is making itself redundant

Struggling retailers can’t match online only sales, so we ask will sport soon follow their rocky lead with the arrival of new tech?

Sales and Revenue

The Guide to B2B Social Selling: Part one – Let’s get you set up

Your basic guide to getting ready in the social space for B2B sales

Sales and Revenue

Big Data Analysis at Work: Big Change, Increased Employee Productivity

Big data analysis applied to the workplace can improve stagnating productivity figures amongst employees of the knowledge economy

Retail

Silos can rescue or ruin retail empires

Silos are known to cause all sorts of headaches for executives, but now they could save a struggling industry

Marketing

Listen Up! Mobile First’s Primary Problem Isn’t Tech

Digital Marketers at the GDS Mobile Innovation Summit say going Mobile First Isn't about Tech, It's About Culture.

Technology

CISO: The Toughest Job in the World?

Hackers only have to get it right once and CISOs are the ones taking the fallout. So, what can they do about it?

Financial Services

Lemonade Insurance: There’s nothing sour about this digital transformation

How Lemonade Insurance is changing the industry by using artificial intelligence to sign up and make insurance claims

Technology

iPhone X, security at face value

The iPhone X, changing mobile security with your face

Marketing

Why AR, VR Is Giving Birth To The New Buzzword: The Experience Economy

Marketing Executives at our GDS CMO Summits tell us why the Experience Economy is replacing the Omnichannel buzz

Marketing

Rising from the ashes: How reimagining mobile user experience saved the Motorola brand

When shattering the competition means building a smartphone that’s shatterproof…

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