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Marketing

Marketers Talk Fundamentals of Digital Customer Journey at CMO Insight Summit

Marketers from Anheuser-Busch, PGA, Unilever and more share insights at the 2019 executive event.

Retail

Why Differentiation Matters in Retail Experience Strategy (interviews with top retail execs)

Execs from The Walt Disney Company, Asos, Euronics & Harrods at NG Retail in Europe on differentiation as key to retail experience strategy.

Human Resources

Human Resource Executives Talk Trends in Diversity, Inclusion at 2019 HR Insight Summit [Full Report]

HR executives from Cigna, Achievers, PNC Bank and more share actionable insights on Human Resources Programs fit for 2020.

Health and Safety

EHS Leaders: A Passion for Caring (The 2019 HSE Post-Summit Report)

HSE executives from NASA, Talos Energy, FDNY share industry Insight at the 2019 executive Health, Safety and Environment Summit.

Retail

Retail: All About Experience (The 2019 NG Retail Summit Report)

The 2019 North American NG Retail Summit drew executives from Sephora, BoxyCharm, Sam's Club, Punchh, Georgia Pacific, and more. Get the insights...

Oil and Gas

The Future of Oil and Gas: Next Generation Workforce Predictions from the C-Suite

From AI to the cloud to robotics and analytics, emerging technologies are transforming the world of Oil and Gas...

Sales and Revenue

AI Will Fail: CRM Shows Us How

Some things don’t have a single truth: a bird in the hand is worth two in the bush, but you have to speculate to accumulate...

Technology

Why Extremist Social Media Campaigns are Brand Perception’s Biggest Threat

Extremists gain mainstream media coverage by hijacking consumer perception of big brands, but can companies fight back?

Healthcare

A Return to Empathy in Healthcare: Reflections on Dancing Doctors

What can pediatrician Tony Adkins’ unconventional approach to human connection teach us about empathy in healthcare?

Marketing

The Surprising Benefits of Implicit Cause Marketing

The solution to avoiding backlash over philanthropic cause marketing efforts might be an internal rather than an external push

Health and Safety

The Role of Occupational Mental Health In Talent Acquisition and Retention

Talent management is getting tougher, but there are significant advantages for business leaders that actively embrace occupational mental health

Marketing

Employee Advocacy: Scaling Social Media for 2019

Can employee advocacy finally make social media scalable for marketers in 2019?

Marketing

Virtual Polarity: Marketers Far from Consensus On Social Media Influencers

Marketers debate the effectiveness of social media influencers, so will advertising spend decline?

Marketing

What Do AI Sentiment Analysis Algorithms Mean for Marketing?

AI sentiment analysis algorithms can finally unlock the power of unstructured data for marketers—but what effect will this have on privacy?

Retail

Is There a Glimmer of Hope for Retailers in Trouble?

Advice from industry heavyweight Andrew Jennings could save retailers in trouble after another tough year on global high streets

Sales and Revenue

Converting Skeptics: Why Social Media Monitoring Is Critical to Sales Success

Sales trailblazers say social media monitoring is the only way to convert skeptical prospects

Marketing

Relevance After Millennials: MTV’s Research Unveils Characteristics of Generation Z (Video Keynote)

Can businesses, slow to respond to millennials, take advantage of MTV’s research into the unique characteristics of generation Z?

Healthcare

Global Confidence in Healthcare Technology Advances Ahead of 2019

The healthcare technology industry is benefiting from a boost in global confidence as evidenced by major strides forward over the past year

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