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Marketing

The Surprising Benefits of Implicit Cause Marketing

The solution to avoiding backlash over philanthropic cause marketing efforts might be an internal rather than an external push
Article

Health and Safety

The Role of Occupational Mental Health In Talent Acquisition and Retention

Talent management is getting tougher, but there are significant advantages for business leaders that actively embrace occupational mental health
Article

Marketing

Employee Advocacy: Scaling Social Media for 2019

Can employee advocacy finally make social media scalable for marketers in 2019?
Article

Marketing

Virtual Polarity: Marketers Far from Consensus On Social Media Influencers

Marketers debate the effectiveness of social media influencers, so will advertising spend decline?
Article

Marketing

What Do AI Sentiment Analysis Algorithms Mean for Marketing?

AI sentiment analysis algorithms can finally unlock the power of unstructured data for marketers—but what effect will this have on privacy?
Article

Retail

Is There a Glimmer of Hope for Retailers in Trouble?

Advice from industry heavyweight Andrew Jennings could save retailers in trouble after another tough year on global high streets
Article

Sales and Revenue

Converting Skeptics: Why Social Media Monitoring Is Critical to Sales Success

Sales trailblazers say social media monitoring is the only way to convert skeptical prospects
Article

Marketing

Relevance After Millennials: MTV’s Research Unveils Characteristics of Generation Z (Video Keynote)

Can businesses, slow to respond to millennials, take advantage of MTV’s research into the unique characteristics of generation Z?
Article

Healthcare

Global Confidence in Healthcare Technology Advances Ahead of 2019

The healthcare technology industry is benefiting from a boost in global confidence as evidenced by major strides forward over the past year
Article

Health and Safety

The Pressure is On: Companies Reconsider Importance of Health and Safety

Investors, consumers, and workers look for companies to adopt safe, healthy and environmentally-conscious cultures.
Article

Marketing

5 Key Points to Support an Omnichannel Strategy (Insights for 2020)

Insights from the engineer behind one of the world's greatest brands.
Article

Oil and Gas

The Top 5 Executive Challenges in Oil and Gas for 2018

What are the greatest challenges facing executives in the Oil and Gas industry?
Article

Health and Safety

Employees don’t buy-in: EHS initiatives aren’t working… yet

EHS executives have been struggling to get employees to embrace safety at work, but there are signs that change is coming
Article

Marketing

Dark social: Handle with care

Buying decisions are made in dark social, but marketers could kill the trend if they don’t learn from their mistakes
Article

Marketing

Content ROI: How to kill a brand

Marketing strategies are getting easier to measure and less valuable for consumers
Article

Marketing

Game changer: Immersive marketing within virtual worlds

Growth in computer games got the attention of tech giants, so should marketers get immersed themselves?
Article

Marketing

Data protection is from you: GDPR and better mailing lists

New legislation could do wonders for brand perception at a time of growing cynicism
Article

Retail

Change your employees’ mindset, or go under

Retailers are running out of time to train employees to embrace change