News & Trends

The solution to avoiding backlash over philanthropic cause marketing efforts might be an internal rather than an external push

Talent management is getting tougher, but there are significant advantages for business leaders that actively embrace occupational mental health

Can employee advocacy finally make social media scalable for marketers in 2019?

Marketers debate the effectiveness of social media influencers, so will advertising spend decline?

AI sentiment analysis algorithms can finally unlock the power of unstructured data for marketers—but what effect will this have on privacy?

Advice from industry heavyweight Andrew Jennings could save retailers in trouble after another tough year on global high streets

Sales trailblazers say social media monitoring is the only way to convert skeptical prospects

Can businesses, slow to respond to millennials, take advantage of MTV’s research into the unique characteristics of generation Z?

The healthcare technology industry is benefiting from a boost in global confidence as evidenced by major strides forward over the past year

Investors, consumers, and workers look for companies to adopt safe, healthy and environmentally-conscious cultures.

Insights from the engineer behind one of the world's greatest brands.

What are the greatest challenges facing executives in the Oil and Gas industry?

EHS executives have been struggling to get employees to embrace safety at work, but there are signs that change is coming

Buying decisions are made in dark social, but marketers could kill the trend if they don’t learn from their mistakes

Marketing strategies are getting easier to measure and less valuable for consumers

Growth in computer games got the attention of tech giants, so should marketers get immersed themselves?

New legislation could do wonders for brand perception at a time of growing cynicism

Retailers are running out of time to train employees to embrace change