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Marketing

Data-Driven or Data-Dependent: How do we combat data hoarding?

Stop collecting and start analysing – is data dependency distracting us from listening to customers?
Article

Marketing

How Quest Nutrition Feeds It’s Lean, Mean Marketing Machine

The CTO of Quest Nutrition explains why he thinks tech executives should attend our GDS Marketing Summits
Article

Marketing

The Story of BENRUS: How Omnichannel Helps Customer Stories Live Forever

The CEO and Chair of Benrus tells us how he learned at the GDS Summit it's time for the historic watch company to explore digital storytelling.
Article

Financial Services

Moore’s law of losers

Backing the big transformation bet is the only way to win says author and advisor Geoffrey Moore. Time to put all your eggs in one basket...
Article

Marketing

Consumers bite back: Why Influencer Marketing is taking over

CMOs are looking to social media influencers for better reach and messaging authenticity.
Article

Marketing

Machine Learning vs Artificial Intelligence

Executives at the GDS CMO Data Insight Summit discuss how AI and ML allow marketers to use petabytes of data to learn about you.
Article

Marketing

Watch out: Wearables To Undergo Makeover

Executives at both the Omnichannel Insight and the Healthcare Summits discuss the disruption in the wearables category.
Article

Marketing

How digital transformation can destroy the siloed business

Perhaps more than any other business decision, digital transformation is a team game...
Article

Marketing

VR, voice and artificial intelligence: digital’s next big thing

Where is the next big marketing disruption coming from? We caught up with a host of digital experts to find out.
Article

Financial Services

Digital disruption must die

Businesses are stronger together, so why are the leaders trumpeting something that creates division? Disruption is dead. Long live transformation.
Article

Marketing

How do you solve a marketing problem like Alexa?

How are marketers planning to meet and beat the unique marketing challenges posed by artificial intelligence, machine learning, and bots?
Article

Human Resources

Creating employee engagement for peanuts

The digital technologies that employees use everyday can be used to ensure better engagement in the workplace.
Article

Financial Services

The game is afoot: how digital is changing decision-making

Will digital technologies democratise organisational decision-making? We asked 11 business leaders for their view.
Article

Marketing

McDonald’s Helps American FnB Industry Serve Up Digital Kiosks

Retail experts weigh in on why the digital revolution is stalling in the food and beverage industry, namely with kiosks in brick and mortar stores
Article

Financial Services

2017: Predictions for the year ahead

Forecasting is strange magic. But still our editorial team gather around their crystal ball...
Article

Financial Services

2016: Year in review

Over 110 events in the making, here are our editorial team’s highlights of 2016...
Article

Marketing

Do you hear what I hear? Word of mouth marketing

Ninety percent of the population is following 10 percent of the population of influencers.
Article

Marketing

De-evolution: Is the coupling of data and technology making us evolve backwards?

How has the increase of data and brand intelligence influenced the development of the human race?