Competition, innovation, and the power of straight talking

Adidas is one of the biggest brands in sport. But how does it stay ahead of the chasing pack? CEO Herbert Hainer explains in this exclusive interview.

Herbert Hainer, Adidas CEO and President, discusses leadership training, development and competition development.

In this interview, you will find out:

* How to create and drive culture from the top
* How leaders drive a culture of innovation
* How to learn from the best of the past, while driving your company forward


GDS Group hosts experts to help experts. We strive to provide an atmosphere for our attendees that enables them to confidently lead their companies through major transformation projects. For information on upcoming events, view our Technology Summits and Executive Events. To remain current on our activities, visit GDS Group on LinkedIn Facebook | Twitter.