The man who transformed LEGO

Today, LEGO is one of the world's best-known – and best-loved – brands. But it wasn't always that way, says CEO Jørgen Vig Knudstorp.

Jørgen Vig Knudstorp, LEGO CEO, talks to Meet the Boss

The multi-coloured brick of childhood was on its way out. The company had spread itself thinly, and profits were falling. Jørgen Vig Knudstorp, the first outside of the founding family to head Lego, has changed all of that with some truly ‘out of the box’ ideas. Find out how strong leadership and simple, executable ideas make a critical difference.  You will find out: Proven, key strategies for adapting your enterprise to current market conditions  *How to identify the unique reason to exist that every company needs. How to win hearts and minds during company-wide transformation.


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