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Marketing

Why AR, VR Is Giving Birth To The New Buzzword: The Experience Economy

Marketing Executives at our GDS CMO Summits tell us why the Experience Economy is replacing the Omnichannel buzz
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Marketing

Rising from the ashes: How reimagining mobile user experience saved the Motorola brand

When shattering the competition means building a smartphone that’s shatterproof…
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Technology

Customer Centricity vs Connectivity: Could IoT help end African Mobile Price Wars?

After years of mobile price wars, can African telcos finally give customers the connectivity they crave?
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Technology

Cyber-security – are humans the answer or the problem?

CTOs discuss unsupervised machine learning versus machine learning when it comes to cyber-attacks
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Technology

You gotta fight for your right to paaaarty / to be forgotten

Consumers will be presented with choices over sharing data. And that's likely to lead to less sharing.
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Marketing

Disrupting Your Own Marketing Plan: How Home Depot Got It Right

Speaking with former Home Depot CMO Trish Mueller at the GDS CMO Insight Summit about ditching the store's traditional marketing plan.
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Marketing

Data-Driven or Data-Dependent: How do we combat data hoarding?

Stop collecting and start analysing – is data dependency distracting us from listening to customers?
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Human Resources

Embracing our robot future: welcome to the workplace of tomorrow

With everyone from cab drivers to financial advisors to journalists seeing their roles outsourced to AI, what do tomorrow's jobs really look like?
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Technology

Renewables: Give the Customers What They Want

The local communities and states -- not the federal government -- will drive the change.
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Financial Services

Moore’s law of losers

Backing the big transformation bet is the only way to win says author and advisor Geoffrey Moore. Time to put all your eggs in one basket...
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Healthcare

Healthcare technology: drowning in buzzword soup

Cutting through the noise of a crowded technology landscape is critical to understanding the real benefits of IT for the healthcare sector.
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Marketing

Machine Learning vs Artificial Intelligence

Executives at the GDS CMO Data Insight Summit discuss how AI and ML allow marketers to use petabytes of data to learn about you.
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Health and Safety

Millennials Make Their Mark in Health and Safety

Executives at the GDS HSE Insight Summit say they're hiring more millenials to push the industry forward with their technological knowhow.
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Retail

Experts, events, in-store demos – that’s retailtainment!

Companies offer unique experiences to ‘elevate shopping’ in their brick-and-mortar stores.
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Technology

Marriott International’s George Corbin Delivers Content as a Service, Sans Silver Platter

CMOs focus on customer service for creating more relevant marketing campaigns
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Financial Services

Using a Mobile Wallet? Show Some I.D.

Your likelihood to make mobile payments could be age-related.
Article

Marketing

Watch out: Wearables To Undergo Makeover

Executives at both the Omnichannel Insight and the Healthcare Summits discuss the disruption in the wearables category.
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Marketing

How digital transformation can destroy the siloed business

Perhaps more than any other business decision, digital transformation is a team game...