Revenue is the lifeblood of every company. According to Gartner’s 2017 CEO survey, growth is the number-one priority for business leaders over the coming 12 months – meaning revenue generation is now a board-level item. For an increasing number of firms, it’s about changing the culture of the organisation and improving employee engagement. Some are taking a more data-driven approach to more accurately identify opportunities and forecast buyer behaviours. The most progressive are harnessing technology to help them better manage their pipeline and accelerate the sales process. Investing in revenue generating capabilities is key to your growth. But in a crowded marketplace, how do you make the right investment decisions?