The Trust Gap: What’s Holding Agentic Commerce Back?

Artificial intelligence is rapidly reshaping how consumers discover, compare, and evaluate products. Shoppers are increasingly turning to AI-powered assistants and large language models (LLMs) to research purchases, surface recommendations, and narrow their options. Yet while adoption of AI-assisted shopping continues to accelerate, a significant trust gap remains: consumers may trust AI to advise them, but most are not yet ready to let AI buy on their behalf.

This creates both a challenge and an opportunity for retailers. As agentic commerce evolves, success will depend on more than simply making products discoverable by AI. Retailers must learn how to build consumer confidence, establish safeguards, and create transparent purchasing experiences that feel secure and trustworthy.

Join Akeneo and a select group of your peers as we discover the emerging landscape of agentic commerce, examine the protocols and standards shaping its future, and discuss the foundational role that structured, machine-readable product information plays in earning both AI and consumer trust.

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM). Akeneo empowers business leaders with software, education, and an engaged community all focused on the practice of product experience management. Leading brands, manufacturers, distributors, and retailers, including Chico’s, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale their commerce initiatives. Using Akeneo’s intelligent Product Cloud, companies can create elevated product experiences with user-friendly and AI-powered product data enrichment, management, syndication, and supplier data onboarding, and an app marketplace and partner network to meet business and buyer needs. For more information: https://www.akeneo.com