Insights & Reports

Acquiring, retaining, and reengaging your customer is perhaps the greatest marketing concern of our times.

Communicating your understanding of this fact will prove vital to business in the coming months - this is where content comes into play.

Data-driven marketing has swiftly become the go-to-market strategy for the majority of senior marketers since the beginning of 2020.

In a world where we are more disconnected physically, patients need digital touchpoints and experiences delivered to them now more than ever before.

Building an effective system which manages population health is vital, it seems that driving a new kind of “operational innovation” is the answer.

The healthcare industry must aggressively pursue innovation projects should it wish to keep its head above water in the current climate.

An authentic engagement strategy helps you to reach out and attempting to make a genuine connection with the consumer through affecting content.

Consumers, now more than ever, want the brands that they purchase from to share their values.

CMOs cannot - nor should not - underestimate the power of a resilient brand strategy which keeps them in step with the needs of modern customers.

Digital transformation is driven by the technical solutions that an organization utilizes to run its business.

After the economic storm as it is banking executives are starting to look into the means of using innovations to help drive financial progress.

During times of marked uncertainty, the responsibilities of the banking industry are twofold, they must help customers and protect their business.

Automation has always been a priority within banking but never more so than now as the result of COVID - 19.

With digital transformation well underway, new technologies can help make Oil and Gas operations safer, more productive, and efficient.

With the use of big data, companies can not only cut costs but also capture large data in real time.