Insights & Reports

As we near the end of the pandemic, it’s important to ask, what should the new marketing strategy look like in 2021?

Defining a digital approach that adds value has become the ‘new normal’ amongst business operators.

Automation has always been a priority within banking but never more so than now as the result of COVID - 19.

An effective HR team will serve as the first and last line of defense against Covid-19 both in the workplace and surrounding it.

Based on the insights generated from the summit, these are the 5 future energy trends to watch in 2021.

Based on the insights generated from the summit, it’s clear that the healthcare industry has never been under greater pressure.

As customer behavior changes, companies must too – by adapting their operations and the way they win business.

The future of retail and the trends therein have never been more difficult to predict. However, here is GDS' overview based on our industry analysis.

Acquiring, retaining, and reengaging your customer is perhaps the greatest marketing concern of our times.

Communicating your understanding of this fact will prove vital to business in the coming months - this is where content comes into play.

Data-driven marketing has swiftly become the go-to-market strategy for the majority of senior marketers since the beginning of 2020.

In a world where we are more disconnected physically, patients need digital touchpoints and experiences delivered to them now more than ever before.

Building an effective system which manages population health is vital, it seems that driving a new kind of “operational innovation” is the answer.

The healthcare industry must aggressively pursue innovation projects should it wish to keep its head above water in the current climate.