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Marketing

Customer Acquisition, Retention, and Loyalty

Acquiring, retaining, and reengaging your customer is perhaps the greatest marketing concern of our times.
Article

Marketing

Perfecting Your Content and The Digital Customer Experience

Communicating your understanding of this fact will prove vital to business in the coming months - this is where content comes into play.

How Omnichannel Can Help You to Reinvent Retail

Explore the state of the industry with key insights taken from the latest Omnichannel Digital Summit

Article

Marketing

Customer Data – How to Make the Most of What Is Available

Data-driven marketing has swiftly become the go-to-market strategy for the majority of senior marketers since the beginning of 2020.
Article

Healthcare

Digital Transformation and Interoperability in Healthcare

In a world where we are more disconnected physically, patients need digital touchpoints and experiences delivered to them now more than ever before.
Article

Healthcare

How do we Drive Innovation where Healthcare Operations are Concerned?

Building an effective system which manages population health is vital, it seems that driving a new kind of “operational innovation” is the answer.

How is the Energy Industry Responding to Covid-19

Explore the state of the industry with key insights taken from the latest Oil & Gas Digital Summit.

Article

Healthcare

Care Model Innovation, Regulation and Governance

The healthcare industry must aggressively pursue innovation projects should it wish to keep its head above water in the current climate.
Article

Marketing

Building an Authentic Engagement Strategy which moves with the Zeitgeist

An authentic engagement strategy helps you to reach out and attempting to make a genuine connection with the consumer through affecting content.
Article

Marketing

Risk vs Reward: Engaging with Controversy

Consumers, now more than ever, want the brands that they purchase from to share their values.
Article

Marketing

Chief Marketing Officer (CMO): No Longer Just the Bullhorn for the Brand

CMOs cannot - nor should not - underestimate the power of a resilient brand strategy which keeps them in step with the needs of modern customers.
Article

Technology

How are Digital Transformation efforts having to adjust to Covid-19?

Digital transformation is driven by the technical solutions that an organization utilizes to run its business.
Article

Financial Services

Driving a New Kind of “Operational Innovation”

After the economic storm as it is banking executives are starting to look into the means of using innovations to help drive financial progress.
Article

Financial Services

Navigating Uncertainty to create the Banking Model of The Future

During times of marked uncertainty, the responsibilities of the banking industry are twofold, they must help customers and protect their business.

How is Innovation Driving Impactful Change to Combat Covid-19

Explore the state of the industry with key insights taken from the latest Digital Innovation Digital Summit

Article

Financial Services

Future of Banking: Investing in Strategic Automation

Automation has always been a priority within banking but never more so than now as the result of COVID - 19.
Article

Oil and Gas

Oil and Gas Technology: How is the Energy Industry Responding to Covid-19?

With digital transformation well underway, new technologies can help make Oil and Gas operations safer, more productive, and efficient.
Article

Oil and Gas

Oil and Gas Industry Review: Reinventing Your Playbook by Responding & Adapting to Disruption

With the use of big data, companies can not only cut costs but also capture large data in real time.