25th CMO Insight EU Summit
Where Creativity, Culture, and Commerce Converge
Location: The Clayton Hotel, Dublin
Bringing together senior marketing leaders to explore the forces reshaping brand growth, consumer engagement, and creative innovation. As audience expectations evolve and new technologies transform marketing, leaders must balance authenticity, personalization, and performance while building brands that endure. Through interactive discussions, attendees will examine strategies for modern brand building, AI-powered creativity, creator and community partnerships, and cultivating high-performing creative cultures. The summit provides a platform for sharing insights, tackling emerging challenges, and discovering practical approaches to driving sustainable growth, deeper customer connections, and long-term brand relevance in an increasingly dynamic marketplace.
Key Themes
How will customers find my brand in an AI-first world?
As AI transforms the buyer journey, explore how leading brands are adapting their visibility strategies to remain discoverable, trusted and commercially relevant.
Building the Marketing Team of the Future
As AI reshapes the way work gets done, discover how leading organisations are redefining roles, building new capabilities and creating the right balance between automation and human expertise.
Proving Marketing's Business Impact
Boards are demanding greater accountability than ever before. Explore how marketing leaders are connecting performance to commercial outcomes in ways the business can confidently stand behind.
Where Will Your Next Stage of Growth Come From?
With acquisition becoming more expensive and customer expectations continuing to rise, discover how leading brands are turning retention, loyalty and personalization into sustainable competitive advantage.
Speakers Include
Delia Fischer
Nicole Williams,
Riccarda Schmidt
Serena De Maio
Silke Brigl
Agenda
2:00pm - 4:30pm
Registration
4:30pm - 4:40pm
MOC Welcome & Meet the Team
4:45pm - 6:15pm
Mission Tracks: The Catalyst
Track 1: Engineering Your GEO Action Plan: Auditing Where Your Brand Stands in AI Search - and How to Fix It
AI search is quietly rewriting how customers discover brands and most marketers can’t see where they stand in it. This workshop gives you a practical way to audit your brand’s visibility across generative engines and answer boxes, and a concrete plan to improve it. Leave with a GEO framework you can run on Monday, the metrics that matter, and a benchmark against the room.
Track 2: Designing the Hybrid Marketing Team: Mapping Where Agents Add Value and Where Humans Must Lead
AI agents are entering the marketing org faster than the org can adapt. This workshop helps you design the hybrid team deliberately, mapping where agents genuinely add value, where human judgment, taste and relationships must lead, and how the two work together. Leave with a clearer operating model for a human-plus-agent marketing function, and a benchmark against your peers.
Track 3: Beyond the Vanity Metric: Building a Marketing Measurement Model Your CFO Will Defend
Marketing’s oldest credibility problem is sharper than ever: proving value in numbers the CFO trusts. This workshop moves past vanity metrics to build a measurement model that ties marketing to revenue, margin and growth and survives boardroom scrutiny. Leave with a defensible measurement framework, the language to win the finance conversation, and a benchmark against the room.
Track 4: The Retention Engine: A Lifecycle Personalization Playbook to Beat Rising Acquisition Costs
As acquisition costs climb, the cheapest growth is the customers you already have. This workshop builds a lifecycle personalization playbook that turns retention into a growth engine; the segments, triggers and journeys that lift loyalty and lifetime value. Leave with a practical retention framework, the AI-era personalization tactics that actually move the needle, and a benchmark against peers.
6:30pm - 7:00pm
Cocktail Reception
7:20pm - 9:30pm
Gala Dinner
7:30am - 8:30am
Breakfast
8:30am - 8:40am
MOC Opening
8:40am - 9:05am
Gamechanger
When the Customer Sends a Bot: Marketing and Selling in the Age of Agentic Commerce
The next customer to arrive on your site may not be human. It may be their AI agent, shopping on their behalf. This opening keynote confronts what agentic commerce does to marketing and selling: how discovery, persuasion and loyalty change when machines mediate the purchase. Leave with a sharper view of how to stay visible and chosen in an agent-led market, and where to act first.
9:10am - 10:40am
Mission Tracks
The Blueprint
Building directly on The Catalyst, partner-led working sessions move each stream from diagnosis to design — shaping the practical, prioritised blueprint each theme will carry into execution.
Track 1: Engineering Your GEO Action Plan: Auditing Where Your Brand Stands in AI Search - and How to Fix It
Track 2: Designing the Hybrid Marketing Team: Mapping Where Agents Add Value and Where Humans Must Lead
Track 3: Beyond the Vanity Metric: Building a Marketing Measurement Model Your CFO Will Defend
Track 4: The Retention Engine: A Lifecycle Personalization Playbook to Beat Rising Acquisition Costs
10:45am - 11:15am
Future on Fire
The Brand Moat: Why Distinctiveness Is the Last Defensible Advantage in an AI-Flattened Market
As AI floods every market with cheap, competent, look-alike content, sameness becomes the real threat. This keynote argues that distinctiveness (a brand the market recognises and prefers) is the last defensible advantage when everything else is commoditised. Leave with a clearer view of where your brand’s moat really lies, and how to widen it while rivals blur together.
11:20am - 11:50am
Future on Fire
From Cost Centre to Growth Engine: Winning the Boardroom Argument for Marketing Investment
Marketing budgets are the first cut and the hardest to defend. This keynote reframes marketing from discretionary cost to growth engine, and shows how leading CMOs win the boardroom argument with evidence, not adjectives. Leave with a sharper narrative for elevating marketing’s mandate, the proof points that persuade the CFO and CEO, and a benchmark against the room.
1:00pm - 2:05pm
The Provocation Tables
2:05pm - 2:35pm
Radical Perspectives
Content at the Speed of AI Without Losing the Brand: Scaling Creative Output While Protecting Voice and Quality
AI can multiply creative output overnight... and dilute the brand just as fast. This session tackles the tension every marketing team now faces: scaling content at AI speed without losing voice, quality or trust. Leave with practical guardrails for high-volume creative, a model for where AI accelerates versus where it must be reined in, and a benchmark against peers.
2:40pm - 3:45pm
The Provocation Tables
3:50pm - 4:20pm
Radical Perspectives
One Customer, Every Channel: Orchestrating Real-Time Personalization Across the Non-Linear Journey
Customers move across channels in no fixed order, yet most personalization still fires in silos. This keynote shows how to orchestrate real-time, one-customer personalization across the non-linear journey; the data, decisioning and creative that make it feel like one relationship, not ten campaigns. Leave with a practical approach to real-time orchestration, and a benchmark against the leaders in the room.
4:25pm - 4:55pm
Radical Perspectives
The Human Premium: Why Taste, Creativity and Judgment Are Still Your Special Sauce
As AI commoditises execution, the scarce, premium ingredients are the human ones — taste, creativity and judgment. This session makes the case for protecting and elevating what only people bring, and how to structure teams so the human premium compounds rather than erodes. Leave with a sharper view of where human judgment is your edge, and how to invest in it deliberately.
7:15pm - 10:00pm
Offsite Evening Experience
7:00am - 8:15am
Breakfast
8:15am - 8:20am
MOC Opening
8:20am - 9:50am
Mission Tracks
The Reckoning
The culmination of the mission-track journey: streams come together to separate what’s real from what’s noise, and to lock in the concrete commitments each theme carries back to the business. The output every delegate leaves with.
Track 1: Engineering Your GEO Action Plan: Auditing Where Your Brand Stands in AI Search - and How to Fix It
Track 2: Designing the Hybrid Marketing Team: Mapping Where Agents Add Value and Where Humans Must Lead
Track 3: Beyond the Vanity Metric: Building a Marketing Measurement Model Your CFO Will Defend
Track 4: The Retention Engine: A Lifecycle Personalization Playbook to Beat Rising Acquisition Costs
9:55am - 10:25am
Ecosystem Exchanges
10:30am - 11:00am
Radical Perspectives
From Headcount to Agent Count: Leading Marketing's First Hybrid Human-AI Organization
Marketing is becoming the first function to run a genuinely hybrid human-AI organisation, but few leaders have a playbook. This keynote shares how to lead when your team is part people, part agents: the structure, the metrics, the culture and the change management. Leave with a practical model for leading a hybrid marketing org, and a benchmark against the pioneers in the room.
11:05am - 11:35am
Radical Perspectives
The Single Source of Truth: Turning First-Party Data into Activation-Ready Intelligence in a Signal-Loss World
As third-party signals disappear, first-party data becomes the marketer’s most valuable asset, but only if you can actually activate it. This keynote shows how to turn fragmented first-party data into a single, activation-ready source of truth in a signal-loss world. Leave with a practical path from data collection to activation, the foundations that make it work, and a benchmark against peers.
11:40am - 12:10pm
Radical Perspectives
Proving the Number: Connecting Marketing Spend to Pipeline, Margin and Growth in Real Time
The closing provocation returns to the number the board cares about. This session connects marketing spend to pipeline, margin and growth in real time; closing the gap between activity and proven business impact. Leave ready to show marketing’s contribution as it happens, not months later, and to defend the budget with live evidence rather than lagging reports.
12:15pm - 12:45pm
MOC Closing
Why attend?
Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.
Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.
Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.
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