• Learn how organic infant formula company Bobbie pulled off its biggest campaign yet by balancing advocacy, giveback, and a community driven CTA alongside product marketing.
• Lessons learned on how and when to go bold with a NSFB (not safe for brand) celebrity like Cardi B and remaining authentic to your brand and their personal brand.
• How to keep the campaign drumbeat going and bring your community along.
• When it’s ok to p*ss some people off, if you’re rooted in your truth and rallying your base.

Personalization is no longer about just getting the name right in an email, it’s about orchestrating experiences across channels, devices, and even AI-powered search. This panel will showcase how marketing leaders are using AI to deliver relevance at the right moment without tipping into “creepy.” Speakers will share how they’re balancing compliance, cultural nuance, and brand voice while still scaling personalization across fragmented markets.
Key angles:

• Real-time personalization engines powered by AI and first-party data
• Designing for cultural nuance in global markets
• How AI-powered search is reshaping discovery and personalization
• Guardrails for trust, compliance, and consumer comfort

Household-name status isn’t enough to combat an increasingly competitive and complex secondhand shopping market. This is especially true among younger thrift shoppers, the key demographic that is driving the category’s exponential growth. To shift from a brand Gen Z knows to a brand Gen Z loves, Goodwill had to transform its brand-centric social media approach into a community-driven reflection of the moments most relevant to our target audience. Learn about how we’re driving shareability into social feeds, DMs, and group chats, all to build a highly engaged, digitally native community.

You'll come away with an understanding of how to invite and reward audience participation, how to authentically show audiences a reflection of themselves, and how to fuel the passion consumers already have for engaging with your product or category.

AI is everywhere, but not every use case creates value. This roundtable gives marketing leaders space to compare notes on what’s working, what’s hype, and how to sequence adoption responsibly. From token costs and governance to human-machine workflows, the goal is a durable AI roadmap that accelerates business impact without creating tool fatigue.

Is AI making the buying journey shorter or expanding it in ways we never considered? In this roundtable, we’ll discuss the way brands must harness emotion and evidence to gain trust and build authority when machines and people are the audience. Join us to discuss how agentic AI has shifted consumer behavior, changed the marketing playbook, and what it means for challenger brands and established leaders.

AI is only as effective as the trust it earns - from your teams, your customers, and your organization’s decision-makers. In this fireside chat, Dominick Miserandino and Girish Joshi explore how leaders can confidently adopt AI across operations and customer experience, supported by a clear, responsible framework for AI procurement and deployment.

Key takeaways include:
• How to get your organization to trust AI enough to delegate tasks and decision-making
• The impact of customer-facing AI on brand perception and loyalty
• How to create a responsible framework for evaluating and procuring AI technologies

How top CMOs ride the AI disruption and lead with personalized marketing in the age of marketing automation— with best-selling author and CEO of DBA | Adbox.io and a case study on Chick-fil-A's Center Stage.

Consumers no longer want to be locked into subscriptions or told who to trust. Loyalty today is optional, and authenticity is non-negotiable. In this keynote, Raina Enand shares how Blue Apron reimagined its model by moving away from subscription lock-in and putting consumer freedom at the center of its strategy. At the same time, the brand launched with over 100 creators instead of a celebrity spokesperson, tapping into authenticity at scale to rebuild trust and relevance. Raina will explore how to design benefits that feel like freedom, how creator-led campaigns can cut through fatigue, and what it takes to build brand loyalty in a market where every commitment is a choice.