CMO Insight Summit North America 16 - 17 Oct 2024 - GDS Group

CMO Insight Summit

Ritz Carlton Naples, Tiburon
16 - 17 October 2024, North America - Florida 11:00 am - 2:30 pm EST
Synopsis

From brand visionary to C-Suite power player

The CMO Insight Summit will redefine the role of the Chief Marketing Officer, exploring the evolution from brand strategist to C-suite powerhouse. Attendees will take a deep-dive intro into the multifaceted skills required for modern CMOs, mastering data-driven decision-making and leading digital transformation. The summit will spotlight the transformative power of generative AI, strategies for navigating the creator economy, and the importance of cutting through technological hype to achieve tangible results. With a focus on ethical considerations and the ever-evolving marketing landscape, attendees will gain actionable insights to drive business growth and redefine their roles as influential leaders in their organizations.

View agenda
Insights

Immerse yourself in thought-provoking insights

Exclusively curated from our previous
CMO Digital Summit

1
Key takeaways
2
Project focus areas
3
Top insights
4
Poll results
5
Featured speakers
6
GDS predictions

Speakers

Amanda Bradford

founder and CEO

Michael Kaye

Head of Brand, ARCHER & OkCupid

Timm Chiusano

Internet Personality

Vildan Oenpeker-Cerci

Senior Vice President Marketing & Innovation Consumer Brands, NA

Mary Kate McGrath

Chief Brand Officer

Jeannie Houchins

Former Vice President Brand Communications & Experiences, Starbucks

Todd Blyleven

Chief Marketing Officer

Jennifer Alvarez

Senior Vice President of Brand and Chief Creative Officer

Nuno Bamberg

Senior Vice President Brand and Marketing

Michele Fino

FRM Head of Branded Entertainment

Karen Stanton

VP, Chief Marketing Communications & Brand Officer,

Kevin King

Chief Revenue Officer

Seraj Bharwani

Chief Strategy Officer

Steve Simoncic

Partner/Chief Creative Officer

Pat Goggin

Partner, CEO

Madison Tucker

Solutions Consultant

Agenda

Day one
Day two

1:05 pm - 1:35 pm

1:05 pm - 1:35 pm

Keynote

How Marketing Execs Get Sh*t Done

Mary Kate McGrath Chief Brand Officer, Gallery Media
Timm Chiusano Internet Personality

1:35 pm - 2:15 pm

1:35 pm - 2:15 pm

Panel

CMOs and the Path to Executive Influence

Seraj Bharwani Chief Strategy Officer, illumin
Nuno Bamberg Senior Vice President Brand and Marketing, Sleep Country Canada
Vildan Oenpeker-Cerci Senior Vice President Marketing & Innovation Consumer Brands, NA, Henkel

2:15 pm - 2:40 pm

2:15 pm - 2:40 pm

Keynote

Brand reputation Meets a Social-First World: Proactive Strategies for Social Reputation Management

Kevin King Chief Revenue Officer, Viral Nation

3:00 pm - 4:00 pm

3:00 pm - 4:00 pm

Roundtables

Track 1: Unleashing creativity with generative AI – A CMO's guide to marketing transformation

Track 2: The creator economy at a crossroads

Track 3: Cutting through the hype, maximizing results, and navigating ethical boundaries

4:10 pm - 4:40 pm

4:10 pm - 4:40 pm

Keynote

Wearing Two Hats: The League's CEO & CMO on Building a Brand & Conquering Acquisition

Amanda Bradford founder and CEO, The League

5:20 pm - 5:50 pm

5:20 pm - 5:50 pm

Polling the pulse

POLLING THE PULSE: Marketing Mayhem!

7:20 pm - 9:30 pm

7:20 pm - 9:30 pm

Gala Dinner

8:30 pm - 9:00 pm

8:30 pm - 9:00 pm

Dinner Keynote

CMOs leading fearlessly through vulnerability, resilience, and change

Todd Blyleven Chief Marketing Officer, USA Softball

8:00 am - 8:40 am

8:00 am - 8:40 am

Panel

Taming the Beast of Brand Safety, Privacy, and Polarization

Jeannie Houchins Former Vice President Brand Communications & Experiences, Starbucks
Michael Kaye Head of Brand, ARCHER & OkCupid, OKCupid
Jennifer Alvarez Senior Vice President of Brand and Chief Creative Officer, Miami HEAT
Michele Fino FRM Head of Branded Entertainment, Crackle

8:40 am - 9:10 am

8:40 am - 9:10 am

Keynote

10 Steps from CMO to CEO

Pat Goggin Partner, CEO, Morning Walk
Steve Simoncic Partner/Chief Creative Officer, Morning Walk

9:20 am - 10:20 am

9:20 am - 10:20 am

Roundtables

Track 1: Unleashing creativity with generative AI – A CMO's guide to marketing transformation

Track 2: The creator economy at a crossroads

Track 3: Cutting through the hype, maximizing results, and navigating ethical boundaries

10:30 am - 11:00 am

10:30 am - 11:00 am

Future Focus Speakers

CMOs Standing Together

11:05 am - 11:35 am

11:05 am - 11:35 am

Workshop

The Future is Visual

Madison Tucker Solutions Consultant, Canva

12:35 pm - 1:00 pm

12:35 pm - 1:00 pm

Closing Keynote

Beyond Sight and Sound: Creating Powerful Emotional Connections in the Digital Age

Karen Stanton VP, Chief Marketing Communications & Brand Officer,

2:15 pm - 2:30 pm

2:15 pm - 2:30 pm

Beyond the Challenges

CMO Insights Unveiled: Roundtable Reflections

Venue

Ritz Carlton Naples, Tiburon, FL

Nestled among native wetlands and migratory bird preserves The Ritz-Carlton Naples, Tiburón offers a sanctuary with serene spaces.

Location
Attendees

Why attend?

Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.

Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.

Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.

Industry Connections
Business Trends
Actionable Insights
Meaningful Partnerships
Transform Growth
Accelerate Projects

Who attends

CMO | SVP Digital | SVP Marketing | VP | Customer Director | Head of Marketing | Head of Customer Engagement | SVP Digital Transformation

Solution providers joining this Summit

Apply to attend

Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.