From brand visionary to C-Suite power player
The CMO Insight Summit will redefine the role of the Chief Marketing Officer, exploring the evolution from brand strategist to C-suite powerhouse. Attendees will take a deep-dive intro into the multifaceted skills required for modern CMOs, mastering data-driven decision-making and leading digital transformation. The summit will spotlight the transformative power of generative AI, strategies for navigating the creator economy, and the importance of cutting through technological hype to achieve tangible results. With a focus on ethical considerations and the ever-evolving marketing landscape, attendees will gain actionable insights to drive business growth and redefine their roles as influential leaders in their organizations.
Immerse yourself in thought-provoking insights
Exclusively curated from our previous
CMO Digital Summit
Agenda
1:05 pm - 1:35 pm
Keynote
How Marketing Execs Get Sh*t Done
Join visionary creator Timm Chiusano and Mary Kate McGrath, Chief Brand Officer at Gallery Media Group, for an inspiring dive into the future of marketing leadership. Learn how harnessing the power of positivity can open limitless doors—fueling your brand’s growth, amplifying your leadership impact, and igniting a deeper connection with your audience. Walk away empowered to lead your team and yourself toward extraordinary success.
1:35 pm - 2:15 pm
Panel
CMOs and the Path to Executive Influence
CMO success is generally measured across a variety of brand health metrics such as revenue, equity, satisfaction and loyalty. Most of these are impacted by resources not under the CMO's immediate control and require aligning budgets and goals with others in the C-Suite.
This panel discussion will identify common points of friction with other departments to uncover productive conversation strategies, thoughtful approaches to goal-setting and how to build a marketing agenda supported by key stakeholders.
2:15 pm - 2:40 pm
Keynote
Brand reputation Meets a Social-First World: Proactive Strategies for Social Reputation Management
When just one negative link on social media can equate to losing up to 22% of turnover, brands are facing the effects of emotionally charged social issues playing out in the public consciousness.
In this keynote, Viral Nation’s Chief Revenue Officer, Kevin King will draw from the influx of scandals hitting some of the most established brands to examine the limits of current brand safety strategies when faced with the speed of social media.
This discussion will dive into proactive brand reputation management as the key to mitigating this new marketing playing field, ensuring leadership is not in the perilous position of reacting to public crises after they occur.
3:00 pm - 4:00 pm
Roundtables
Track 1: Unleashing creativity with generative AI – A CMO's guide to marketing transformation
This exclusive roundtable discussion will gather visionary CMOs to explore the transformative power of generative AI in marketing. We'll look at real-world applications, from enhancing creativity and team productivity to crafting personalized campaigns that resonate with discerning consumers.
Discover strategies for navigating the complexities of AI integration, audience targeting, and ethical considerations, while staying ahead of the curve in this new era of marketing innovation. Join us for an engaging conversation on how to harness AI as a catalyst for creative excellence and business growth.
Track 2: The creator economy at a crossroads
This dynamic roundtable examines the strategies and challenges of leveraging the booming creator economy for brand success. We'll dissect the essentials of successful creator partnerships: identifying the perfect fit, crafting compelling collaborations, and measuring the impact. As the social media landscape shifts, we'll also address how to diversify your platform strategy and navigate uncertainties like TikTok's future.
Join us as we unpack the "who, what, where, why, and how" of creator marketing, equipping you with actionable insights to build authentic connections, drive engagement, and remain resilient in an ever-evolving digital world.
Track 3: Cutting through the hype, maximizing results, and navigating ethical boundaries
In today's rapidly evolving landscape, marketers face an onslaught of data-driven tools and technologies promising to revolutionize their strategies. From generative AI to advanced targeting and augmented reality, the choices are endless – and overwhelming. Join us for a candid roundtable discussion where we'll dissect the hype surrounding these innovations and share actionable insights on how to select the right tools for your specific needs. We'll delve into the ethical and legal implications of data collection and usage, explore strategies for vetting new entrants in the crowded tech market, and ultimately, uncover how to leverage these tools to achieve tangible results for your brand.
4:10 pm - 4:40 pm
Keynote
Wearing Two Hats: The League's CEO & CMO on Building a Brand & Conquering Acquisition
Hear from Amanda Bradford as she shares her remarkable journey as the Founder and CEO/CMO of The League. Discover how she built her brand from the ground up with just one designer and successfully navigated the sale of her business to a Fortune 500 company (MTCH). Amanda will discuss her seamless transition into their marketing machine and her continued leadership as CMO, where she spearheaded multi-million dollar omnichannel campaigns that drove significant global brand awareness for The League within just one year.
5:20 pm - 5:50 pm
Polling the pulse
POLLING THE PULSE: Marketing Mayhem!
Buckle up, marketing leaders! Get ready for a pulse-pounding, interactive polling experience.
We're diving deep into the CMO battleground, where you'll face the fiercest challenges and seize the greatest opportunities in today's landscape.
Clash with your fellow marketing peers as we uncover the secrets to conquering the C-suite, wielding data like a weapon, and igniting unstoppable growth.
Brace yourselves as we grapple with the ethical dilemmas and harness the mind-blowing potential of the AI era.
But that's not all! We'll also be tackling the red-hot topics of authenticity, brand safety, and the creator economy, to dominate the digital landscape.
Get ready to level up your game with real-time insights, and electrifying debates, leave you inspired and ready to conquer!
7:20 pm - 9:30 pm
Gala Dinner
8:30 pm - 9:00 pm
Dinner Keynote
CMOs leading fearlessly through vulnerability, resilience, and change
In this powerful keynote, Todd, a husband, father, Chief Marketing Officer, and survivor of the Las Vegas mass shooting who saved lives during the Route 91 Country Music Harvest Festival in 2017, will share his personal journey of resilience and vulnerability. He'll explore how authenticity, mental well-being, and unwavering resilience are not just essential for survival, but also for thriving as a CMO in today's complex marketing landscape.
Drawing from his own life-altering experiences, Todd will provide actionable strategies for marketing leaders to navigate challenges, inspire their teams, and drive meaningful impact. Empowering leaders to embrace their true selves, cultivate resilience, and create a culture of empathy, leading to greater success for themselves, their teams, and their brand.
8:00 am - 8:40 am
Panel
Taming the Beast of Brand Safety, Privacy, and Polarization
The marketing landscape is becoming increasingly complex, especially in today's politically charged environment.
Hear our panel of industry experts tackle the critical issues of brand safety, data privacy, authenticity, the power of storytelling and AI’s role in it all. Learn ways for navigating cultural sensitivities, safeguarding consumer data and building trust and transparency with your audience while protecting your brand's reputation and performance, even amidst a period of immense change and polarization.
8:40 am - 9:10 am
Keynote
10 Steps from CMO to CEO
9:20 am - 10:20 am
Roundtables
Track 1: Unleashing creativity with generative AI – A CMO's guide to marketing transformation
This exclusive roundtable discussion will gather visionary CMOs to explore the transformative power of generative AI in marketing. We'll look at real-world applications, from enhancing creativity and team productivity to crafting personalized campaigns that resonate with discerning consumers.
Discover strategies for navigating the complexities of AI integration, audience targeting, and ethical considerations, while staying ahead of the curve in this new era of marketing innovation. Join us for an engaging conversation on how to harness AI as a catalyst for creative excellence and business growth.
Track 2: The creator economy at a crossroads
This dynamic roundtable examines the strategies and challenges of leveraging the booming creator economy for brand success. We'll dissect the essentials of successful creator partnerships: identifying the perfect fit, crafting compelling collaborations, and measuring the impact. As the social media landscape shifts, we'll also address how to diversify your platform strategy and navigate uncertainties like TikTok's future.
Join us as we unpack the "who, what, where, why, and how" of creator marketing, equipping you with actionable insights to build authentic connections, drive engagement, and remain resilient in an ever-evolving digital world.
Track 3: Cutting through the hype, maximizing results, and navigating ethical boundaries
In today's rapidly evolving landscape, marketers face an onslaught of data-driven tools and technologies promising to revolutionize their strategies. From generative AI to advanced targeting and augmented reality, the choices are endless – and overwhelming. Join us for a candid roundtable discussion where we'll dissect the hype surrounding these innovations and share actionable insights on how to select the right tools for your specific needs. We'll delve into the ethical and legal implications of data collection and usage, explore strategies for vetting new entrants in the crowded tech market, and ultimately, uncover how to leverage these tools to achieve tangible results for your brand.
10:30 am - 11:00 am
Future Focus Speakers
CMOs Standing Together
Each attendee will receive a list of statements encompassing both professional and personal aspects – from showing up as the best version of yourself at work to the impact of job changes, and even the struggle to balance demanding workloads with personal well-being. After making your anonymous selections, we'll shuffle and redistribute the sheets among the group. Then, as each statement is read aloud, those with the statement checked off on their sheet will stand. This will create a powerful visual representation of how many of us share similar experiences, even if we might not always talk about them openly.
This exercise aims to ignite honest conversations, uncover common ground, and identify areas where we can collectively support and uplift one another.
11:05 am - 11:35 am
Workshop
The Future is Visual
12:35 pm - 1:00 pm
Closing Keynote
Beyond Sight and Sound: Creating Powerful Emotional Connections in the Digital Age
In an era dominated by AI, AR, and digital experiences, it's easy to overlook the power of our senses beyond sight and sound. Join us for an exploration of how brands can leverage the often-neglected senses of smell, taste, and touch to create deeper, more meaningful connections with their consumers.
Discover how scent, in particular, can evoke powerful memories and emotions, forging lasting bonds between brands and individuals. Learn how to tap into the unique sensory experiences of your target audience, crafting personalized campaigns that resonate on a profound level.
Key Takeaways:
- Understand the crucial role of multi-sensory experiences in building emotional connections.
- Learn how to leverage scent marketing to engage consumers on a deeper level.
- Discover strategies to create personalized sensory experiences that resonate with your audience.
- Explore how to maintain emotional connection in a world dominated by digital technology.
2:15 pm - 2:30 pm
Beyond the Challenges
CMO Insights Unveiled: Roundtable Reflections
What's the future of marketing in the age of Generative AI and the Creator Economy? How can you cut through the hype and achieve real results? Join our dynamic session led by CMO Summit Host, Kristina Cartwright, where we'll explore the key insights from our summit's roundtables on these critical themes. Gain valuable knowledge and actionable strategies to navigate the evolving marketing landscape and drive success for your brand.
Ritz Carlton Naples, Tiburon, FL
Nestled among native wetlands and migratory bird preserves The Ritz-Carlton Naples, Tiburón offers a sanctuary with serene spaces.
Why attend?
Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.
Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.
Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.