CMO Insight Summit
Where Creativity, Culture, and Commerce Converge
Bringing together senior marketing leaders to explore the forces reshaping brand growth, consumer engagement, and creative innovation. As audience expectations evolve and new technologies transform marketing, leaders must balance authenticity, personalization, and performance while building brands that endure. Through interactive discussions, attendees will examine strategies for modern brand building, AI-powered creativity, creator and community partnerships, and cultivating high-performing creative cultures. The summit provides a platform for sharing insights, tackling emerging challenges, and discovering practical approaches to driving sustainable growth, deeper customer connections, and long-term brand relevance in an increasingly dynamic marketplace.
Previous Speakers
Amber Sellens
Claire Small
Dan Cobb
Kivanc Ozuolmez
Agenda
2:00pm - 4:30pm
Registration
4:30pm - 4:40pm
MOC Welcome & Meet the Team
4:45pm - 6:15pm
Mission Tracks: The Catalyst
Track 1: Engineering Your GEO Action Plan: Auditing Where Your Brand Stands in AI Search - and How to Fix It
Track 2: Designing the Hybrid Marketing Team: Mapping Where Agents Add Value and Where Humans Must Lead
Track 3: Beyond the Vanity Metric: Building a Marketing Measurement Model Your CFO Will Defend
Track 4: The Retention Engine: A Lifecycle Personalization Playbook to Beat Rising Acquisition Costs
6:30pm - 7:00pm
Cocktail Reception
7:20pm - 9:30pm
Gala Dinner
7:30am - 8:30am
Breakfast
8:30am - 8:40am
MOC Opening
8:40am - 9:05am
Gamechanger
When the Customer Sends a Bot: Marketing and Selling in the Age of Agentic Commerce
9:10am - 10:40am
Mission Tracks
The Blueprint
As a continuation of the Catalyst Mission track, these sessions will establish a strategic blueprint to chart the pathway toward identifying a solution.
Track 1: Engineering Your GEO Action Plan: Auditing Where Your Brand Stands in AI Search - and How to Fix It
Track 2: Designing the Hybrid Marketing Team: Mapping Where Agents Add Value and Where Humans Must Lead
Track 3: Beyond the Vanity Metric: Building a Marketing Measurement Model Your CFO Will Defend
Track 4: The Retention Engine: A Lifecycle Personalization Playbook to Beat Rising Acquisition Costs
10:45am - 11:15am
Future on Fire
The Brand Moat: Why Distinctiveness Is the Last Defensible Advantage in an AI-Flattened Market
11:20am - 11:50am
Future on Fire
From Cost Centre to Growth Engine: Winning the Boardroom Argument for Marketing Investment
1:00pm - 2:05pm
The Provocation Tables
2:05pm - 2:35pm
Radical Perspectives
Content at the Speed of AI Without Losing the Brand: Scaling Creative Output While Protecting Voice and Quality
2:40pm - 3:45pm
The Provocation Tables
3:50pm - 4:20pm
Radical Perspectives
One Customer, Every Channel: Orchestrating Real-Time Personalization Across the Non-Linear Journey
4:25pm - 4:55pm
Radical Perspectives
The Human Premium: Why Taste, Creativity and Judgment Are Still Your Special Sauce
7:15pm - 10:00pm
Offsite Evening Experience
7:00am - 8:15am
Breakfast
8:15am - 8:20am
MOC Opening
8:20am - 9:50am
Mission Tracks
The Reckoning
Continuing your mission tracks, having built the blueprint we now enter the reckoning – a decisive phase where insights are rigorously challenged and crystallised into solution-led outcomes.
Track 1: Engineering Your GEO Action Plan: Auditing Where Your Brand Stands in AI Search - and How to Fix It
Track 2: Designing the Hybrid Marketing Team: Mapping Where Agents Add Value and Where Humans Must Lead
Track 3: Beyond the Vanity Metric: Building a Marketing Measurement Model Your CFO Will Defend
Track 4: The Retention Engine: A Lifecycle Personalization Playbook to Beat Rising Acquisition Costs
9:55am - 10:25am
Ecosystem Exchanges
10:30am - 11:00am
Radical Perspectives
From Headcount to Agent Count: Leading Marketing's First Hybrid Human-AI Organization
11:05am - 11:35am
Radical Perspectives
The Single Source of Truth: Turning First-Party Data into Activation-Ready Intelligence in a Signal-Loss World
11:40am - 12:10pm
Radical Perspectives
Proving the Number: Connecting Marketing Spend to Pipeline, Margin and Growth in Real Time
12:15pm - 12:45pm
MOC Closing
Why attend?
Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.
Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.
Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.
Who attends
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