AI-driven commerce: powering CX with smart PXM

The acceleration of AI, particularly generative and conversational interfaces, is not just transforming user experiences; it's redefining how enterprise product ecosystems operate. For C-level leaders, this represents both a disruptive threat and a scalable opportunity.

Product Experience Management (PXM) is evolving from a tactical enabler of product data enrichment to a strategic data operating system, capable of supporting intelligent, real-time product discovery through AI. As traditional keyword-based discovery gives way to conversational commerce, the companies best equipped with structured, complete, and dynamic product data will lead in capturing market share, personalizing buyer journeys, and reducing friction in the B2B decision-making cycle.
Major players are already demonstrating the shift - AI shopping assistants are displacing conventional search. This signals a seismic change in how product pages, SEO, and eCommerce architectures must be reimagined.

Join Akeneo and a select group of your peers as we explore how to proactively modernize your data infrastructures, centered around PXM, to feed these AI systems with trusted, context-aware product intelligence.