As network expansion accelerates and competition intensifies across fiber, wireless, satellite, and legacy infrastructure, telecom providers are under pressure to deliver faster, more personalized customer experiences, without increasing complexity. Yet fragmented systems and disconnected BSS and OSS environments continue to create friction across the customer lifecycle, from sales to activation and support, often resulting in issues such as incorrect billing, delayed provisioning, or services not matching what was sold. At the same time, rising expectations and AI-driven engagement are redefining what “good” looks like, exposing gaps between customer demand and operational reality.

Leading organizations are responding by connecting customer-facing experiences with operational systems, breaking down silos, and embedding AI to enable more proactive, real-time engagement. By aligning data, workflows, and decisioning across the lifecycle, they can reduce churn, deliver more relevant offers, and improve efficiency, without adding overhead.

Join NTT DATA and a select group of your peers as we explore how to unify customer and operational systems, where AI is driving measurable impact today, and how to enable more proactive, personalized engagement at scale. Attendees will leave with strategies to reduce friction, strengthen customer relationships, and operationalize experience-led growth.