Roundtable

Innovating Software Products with Agentic AI

September 8, 2026 12:00 pm - 1:30 pm BST
Data-driven.
People first.
Executive Engagement.

What does successful software innovation look like in the age of AI, and how are ISVs responding?

Artificial intelligence is fundamentally transforming how ISVs design, deliver, and monetise software products. But executing innovation at speed whilst also overcoming challenges around governance, trust, security, cost and technical debt remains a concern for many.

So how are software companies using agentic AI to evolve and innovate their products to gain competitive advantage? What are the emerging patterns and trends that will redefine the way the software industry operates and innovates? And what are the three things you can do today to help drive success and avoid common pitfalls?

Join this virtual roundtable, in partnership with AWS, to go beyond the most common use-cases, and learn how Agentic AI is reshaping product offerings – how they get discovered and integrated, who consumes them, and how the business and pricing models behind them evolve.

Apply to attend

Discussion Topics

1

How are software companies using agentic AI to evolve and innovate their products?

2

What emerging trends will have the biggest impact on the software industry?

3

What are the three things you can do today to help drive success?

About Amazon Web Services, Inc

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from global data centers. Millions of customers, including the fastest-growing startups, largest enterprises, and leading government agencies, leverage AWS to reduce costs, enhance agility, and accelerate innovation. Since 2006, we've transformed industries and lives by working backwards from our customers' needs to provide tailored cloud infrastructure solutions.

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate in-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

Meet

Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Apply to attend

Thank you for your interest. One of the team will be in touch soon.