Govern the Content, Own the Answer: Putting DAM at the Center of Your AI Strategy

AI now creates or edits a growing share of brand content, and when an AI asset goes wrong, the reputational damage lands with the CMO. Many AI-assisted assets are produced with no record of how they were made or who approved them. Since August, the EU AI Act has required brands to disclose AI-generated content that could pass as real. Yet Digital Asset Management (DAM), where a brand can record how each asset was made and set out the rules for its use, remains largely absent from enterprise AI strategies.

Setting those rules up front is the easier part. Getting in-house teams and agencies to follow them without slowing creative work is often where governance stalls.

Join DAM expert Kristina Huddart, Sitecore and a select group of your peers to explore how marketing leaders can put DAM at the centre of their AI strategies. This is a small, interactive discussion with five to six senior leaders, shaped by the challenges you bring.

Sitecore is a global leader in AI-powered digital experience software, enabling organizations to create, manage, and
optimize digital experiences across multiple platforms for over 25 years. Our composable platform seamlessly integrates
content, customer data, and personalization to empower marketing teams to deliver engaging customer experiences at
scale. Trusted by over 3,000 brands worldwide, including industry giants like L'Oréal, Microsoft, and United Airlines, we
help businesses improve marketing performance and drive measurable outcomes in an increasingly AI-driven world.